So you've rocked the house on Kickstarter and got your project launched with an initial boost of crowd-funding. You got lots of orders and traffic on the site you'd set up but now it's all going downhill.
This is what Matthew McLachlan observed after the initial success of his SoundJaw iPad amplifier. So he teamed up with his brother to devise a solution for folks in the same predicament. Enter Tiny Lightbulbs which hopes to serve both producers and folks who are asking 'I saw this project on Kickstarter. It's ended now. Where can I find it?"
Tiny Lightbulbs provides a marketplace for crowdfunded projects such as electronic accessories, fashion items, homewares, books and more – extending the aggregating and amplifying effect that platforms like Kickstarter have around creative projects.
Crowd-funding has come up a number of times on this challenge – hopefully this example points to the need for innovative thinking about the ecosystem which surrounds it. Although Tiny Lightbulbs sits in the sphere of products – what can we learn from their approach which might transfer to our challenge topic focusing on supporting web entrepreneurs to grow sustainable ventures?
Source: The Post-Kickstarter Markeplace at GOOD.