i4c is a campaign to support triple bottom line companies (which I am helping to build). We use a marketing platform- both physical and online- to promote social enterprises, and invest for an equity stake in select companies.
One thing is certain- entrepreneurs need visibility and investment. Although the
i4c Campaign is not entirely for online entrepreneurs, it is clear that the same concepts apply for purely web-based businesses.
Entrepreneurs and innovative companies "grow up" when they have been developed in a certain ecosystem. The ecosystem must have all the right components- from available venture dollars to other innovative startups.
Any platform looking to build entrepreneurship and innovation must have this "blend" to truly build a generation of healthy young companies that have the capacity to scale.
looks to provide a small piece of this- marketing and investment. We are building this platform for next-generation social enterprises that combine for-profit business models with next generation technologies and designs to solve social and environmental problems.