FastCompany most innovative Company of 2011
Learn from success stories of the 50 most innovative companies.
They're nondogmatic, willing to scrap conventional ideas. (A mere 30-second TV ad? Let's do 200 online videos in two days, say the creatives at Wieden+Kennedy.) They're willing to fail. (Google's search team runs up to 200 experiments at any one time.) They know what they stand for. (By making home-viewing as easy as possible, Netflix walloped Blockbuster, which thought its business had something to do with stores.)