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Business Model Canvas

The Business Model Canvas, developed by Alexander Osterwalder, is a framework that helps you to nail down what your idea / startup is about, and maps the ecosystem necessary for your startup to thrive.

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Written by DeletedUser

The Business Model Canvas is a framework that helps you map the 'ecosystem' of your startup.
This analytical approach applies to non-profit initiatives just as well! It really helps to see the bigger picture of your startup.
Nevertheless if your idea doesn't seem to in at first sight, don't panic. The canvas is just a start to analyse, visualise, and then innovate your business model.

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Photo of Heni Murhanayanti

Wow! that's great inspiration. I can see relation between customer segmens, value proposition, chanels, etc. Thanks.

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DeletedUser

This should be taught in the first few weeks of university business courses. I'm also a big fan of http://www.amazon.co.uk/The-New-Business-Road-Test/dp/0273663569

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DeletedUser

Often, when being in the very early phases of your start-up, is is very time consuming to write a full business plan, and also sometimes not even possible to write a business plan in a realistic way, since you;re still tweaking your product or idea. Then you could start with the business model canvas, and later on get back to work on a business plan.

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DeletedUser

Owesome. Are these too the building block of a business plan? what is the difference?

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Photo of Emanuele Musa

Hi Sidi,
To my understanding this is an organic approach to the key deliverable of a business.

It cannot be a business plan because the planning part is actually missing (e.g. business environment analysis, industry background, competitor analysis, marketing plan, etc.). Instead it focuses on the key aspects of your business which need a strategy and clearly defined objectives.

Best regards

Manu

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DeletedUser

Indeed; you could use it as a brainstorming tool to come up with different business models, or use it to get a clear insight in your current model.
Later on you could one of those business models as a starting point to write a full business plan.

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Photo of Emanuele Musa

Great Break down, excellent video, open source approach. The creators need a standing ovation.

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DeletedUser

I agree. I actually bought their book about this canvas. I look at it every now and then to reflect on my work.

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DeletedUser

This is a wonderful video!

There's also an alternative business model canvas by OpenIDEO's own Tom Hulme, which includes things like growth strategy, and competitive strategy:

http://hackfwd.com/documents/Business%20Model%20Framework.pdf

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Photo of Amy Bonsall

You can also play around with that business model here: http://www.phase2generator.com/ Just be sure not to hit submit unless you want to sign up for HackFwd

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Photo of Arjan Tupan

Great inspiration. Having these tools available is wonderfully helpful for startups.

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DeletedUser

I agree, I love this tool Bram!

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Congrats on this post being today's onsite Featured Inspiration!

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Photo of Thomas Stone

Also the intersection of ideas from Osterwalder's "Business Model Generation" including, but not solely, the canvas with the ideas of Steve Blank's "Customer Development", Eric Ries's "Lean Startup" and others have been interesting to watch and see evolve.

See Alex Osterwalder's original blog post on this [http://goo.gl/kqoCp] and Steve Blank's post about his latest book [http://goo.gl/EcEuW] describing the canvas as the "scorecard" for customer discovery.