General Assembly is a campus for start-ups in New York. It provides both space for start-ups to work in (they can rent desks) and a wealth of knowledge about everything from branding to start-up law, through the seminars it offers on a daily basis. In this way, entrepreneurs learn not only from experts in various fields, but also from each other.
On their site, they note: “When great companies fail, they’re gone forever. When great people fail, they learn from their experiences and go on to pursue new ventures with greater chance of success.” This sums up well their emphasis around learning.
For our challenge, this leads to a few interesting questions. How might we create a space (either physical or virtual) where start-ups can learn from experts and each other? What are the adjustments we would need to make to such a space to make it work in the European landscape? Where they already exist, how might we connect such educational centres together across Europe?