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Start-up Wallet <<updated>>

Budgeting a project is one of the must-do’s before negotiating with investors or applying to external funds. Start-up Wallet is an online tool for web entrepreneurs to estimate what it takes to turn their idea into a --> proof of concept.

Photo of Cansu Akarsu
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Today, a web entrepreneur has two way to estimate the cost of his project. First, by asking an IT engineering-consulting firm to audit his business plan; second, by estimating the cost by himself with his own IT and business skills, which requires him to know his exact needs, and the price of items. Budgeting a project is always a challenge, especially for first-timers or non-tech entrepreneurs.


Start-up Wallet is an online tool for web entrepreneurs to calculate the total start-up cost of getting their idea off the ground. It includes all the fix and variable costs of necessary items that might or not come to the entrepreneur’s mind: such as hardware equipments, rents, license fees, recruitment costs, travel costs, etc. An entrepreneur can select among these items to drag and drop in his Virtual Wallet. Finally, he can see how they sum up to a total start-up cost. 


What Start-up Wallet includes:

The home page has three menu items:

A. Who cares (shows why foundations, investors, and your supporters like to know about your budget)

B. Browse (includes a library of popular websites' start-up story with their costs)

C. Find out (lets the newbie entrepreneurs find out an estimated budget for depending on their location, the kind of web site they want to launch,etc.) 


How the 'find out' function works:

There are several types of costs depending on the field of the business. In the current budgeting templates, the types of costs are not dedicated to web businesses and they are categorized with business terms. Start-up Wallet provides the users with a couple of easy to use ways to set up their budget plan.

c.1.By going through a set of questions,

‘Where do you live?’

‘Can you design your website?’

‘Can you work from home?’

the tool can display how their answer changes the cost, so helps the entrepreneurs with items they need to drag in their Wallet.

c.2. By dragging and dropping from a list of expenses: The expenses can be listed in different formats. For instance, an entrepreneur who has a small budget can list the items according to their price. He can see which are the big expenses, and decide what to cut down on. Another entrepreneur can list the items in urgency order and see which are the most the necessary to put in the budget.

c.3. By selecting among templates: such as ‘a shopping website as a home business,’ ‘an online game developed by a team,’ ‘an online platform which can be run by international administrators.’

After completing the fist phase, the tool generates an estimated budget sheet which can be downloaded and shared with possible supporters and foundations.

The user can also turn on the `Hustle mode` on to try to cut down his costs by 20%. The tool can send him back to the first phase, marking which items are fexible to be changed to lower the burn rate: for instance, if the user delays renting an office for now and works from home.

Start-up Wallet can grow to help both entrepreneurs and several foundations to have a common language. It can even become a required tool to be used when applying for EU web start-up funds.

Lets first find out how web entrepreneurs currently deal with calculating the start-up cost of their business in different geographies.

Please share the following survey or facebook page with your friends in this business!


How will your concept support web entrepreneurship?

By easing the boring task of budgeting a project, Start-up Wallet helps an entrepreneur have a clue of what it takes to execute an idea, even before building up a team. Since it is one of the main issues when negotiating with investors or applying to external funds, the concept supports the communication between the ‘ideators’ and the ‘investors.’

What kinds of resources will be needed to get this concept off the ground and scale it?

This concept is a web start-up idea in itself:) A team consisting of interaction designers, digital designers, website developers, experts in budgeting and business planning can develop this idea and create Start-up Wallet as a tool for entrepreneurs. Since Start-up Wallet is a tool which supports the communication between the idestors and investors, the project can can get off the ground with a start up fund given by the European Commission. In the long term, relevant advertisements can enable the website to run as a business, and still be used by entrepreneurs for free. When displaying an item and its price, there can be a reference link to where that item can be purchased. For example if ‘buying a domain name’ is an item, ‘godaddy.com’ could give an advertisement and provide the price information. Other scenarios could be IKEA for a desk, Apple Online Shop for a computer, etc.

Virtual Team:

Karina McElroy • Ari Massoudi • David Arnedo • Meena Kadri • Amy Bonsall • Kübra Saygın • Bev Chu • Bengi Turgan • Chris Prescott • Joshua Smith Credits to my friends: HUB Istanbul Team • James Halliday • Niels van der Linden • Nedim Tokman • Ilteriş İlbasan • Mehmet Davut

51 comments

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Photo of SelfiemoneyTransfer Services

I love it maybe we can work together

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Photo of OpenIDEO

Congratulations on sharing a winning concept! The EC loved the clear animation describing your concept, and thinks the idea will help give more confidence to new entrepreneurs.

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Photo of Paul Reader

Great to see this amongst the winning concepts and congratulations once again Cansu. I look forward to seeing how all these tools get developed and fit together to really benefit EU entrepreneurs.

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Photo of DeletedUser

DeletedUser

Hi there, I just saw Amy's tweet so will add my thoughts. I'm co-founder of a startup called Fantasy Shopper and we recently entered our 2nd year. Every startup is of course different, so I'll just write this from my perspective and hopefully that will provide some insights.

Having a budget plan, moreover a whole business plan, is great in theory, but the reality is that you need to be super lean, agile and reactive, so plans become outdated very fast.

In my opinion, the only 3 numbers a startup founder needs to think about is burn rate, balance and runway. But these numbers are usually very difficult to predict because they change so frequently due to the roller coaster nature of startup life.

The only goal should be to keep burn rate as low as possible at all times in order to keep runway as high as possible at all times.

I've read some comments below saying that a budget plan like this would help the potential founder get started, but my view is that it would prevent them from starting because truly starting means opening your laptop and writing a line of code, or speaking to potential customers to test market demand.

Our philosophy at Fantasy Shopper is quite simply "get shit done" and if we're not getting shit done, we're basically killing ourselves because we're wasting time.

The questions written above in Step Number 1 are very easy to answer:

‘Do you need an office?’ No.
‘Where do you want the office?’ See first answer.
‘How many team mates do you need in the beginning,’ 0

Furthermore, writing a budget is effectively listing an acceptable price to pay for any given item/service. But as a startup founder (with an exclusive focus on minimising burn rate) you need to hustle at all times and get everything as cheap as possible.

For example, if I had previously set a budget of say £1000 for monthly office rent and then found an office for £1000, as someone with a budget, I would consider that an acceptable cost and agree to pay it.

But, as a hustler, I would always try to pay less regardless of the price and this would likely end up getting me the same office space cheaper and thus reduce the business burn rate and probability of death.

When writing a budget, it's so easy to spend money, ala "I'll need some business cards, and some paper, and a phone line, etc etc". But this is seriously dangerous because it distorts your direction and subsequently the value of your input.

For example, if I have "stationary" on my budget list, I'd likely also have "buy some stationary" on my to do list. I'd then go and spend some money on stationary and think I'd made progress. But in reality, I still didn't have my first line of code.

In terms of refinement, I have a few suggestions:

- focus the numbers around monthly burn, balance and subsequent runway

- add a hustle function, so for every item entered, the budget shows it as 20% less. Gamify the process to encourage the founder to hustle at every opportunity.

- for every entry, produce a popup saying "do you REALLY need this?" if they click yes, produce another popup saying "if you had enough money to survive for just one more day, would you still buy this?"

- keep the app as simple as possible in terms of maintenance. Allow users to amend entries at any time, i.e. using an HTML5 multi platform web app.






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Photo of Amy Bonsall

Chris, wow, thanks for the detailed commentary. This is incredibly helpful perspective for the community.

A lot of start-ups waste too much time on building out business plans - interesting reminder that perfectly planning out budget doesn't help either. One of my friends has a new start-up and she's said her budget is basically living expenses.

I really like your suggestion of keeping it about burn and love the hustle function. As an aside, I think those questions are great life questions, not just start-up ones.

Thanks for joining and sharing your experience with us.

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Photo of Cansu Akarsu

Chris, thanks a million for your comment. I can clearly understand the mind of a web entrepreneur now, especially when he is the one investing in his own start-up.

For a minute, I thought it is a different case if the entrepreneur is looking for investors, or applying for funds. However, it is the same..He does need an 'average' start up cost to ask for, so yeah the tool would help him with that. But when he starts the business, he would want to keep the real expenses as minimum as possible, and keep the rest of the money in his wallet for the next month. (Sorry for using super simple terms, I'm a bit new in this:)

I can now see that the concept, as it is now, works only for the preliminary stage of the business, before it starts.

The nature of the web business allows the entrepreneur in the above illustration, only with a laptop, to actually start his business in a short time. He can get shit done by himself, just like you did, only if he has the necessary skills. Even in that case, spending time/hours on the future business is equal to spending money on it.

Buying stationary is definitely not a vital expense; what if the entrepreneur needs to pay for the website design, coding, etc? He can not start spending money before he knows what 'an average shopping website launched from a home office would cost'

The concept can address to two different phases:

1. finding an average cost to get a rough idea, even before starting to invest in a business.. (that would be the amount of money ideal to have in the wallet before even starting to spend it)

2. helping the entrepreneur have as less burn rate as possible after starting the business.. (the app would then become the 'virtual finance advisor') I can even see it being linked to a bank account like Paypal and spending money from the wallet during online shopping.

I love getting gamification in the process! And I know that pop ups and saying 'you spent too much money' attitude would chase users away.

How about 'rewarding' the entrepreneur as he spends less money than expected?

I was wondering, when you started writing a line of code, did you have enough money to survive the month? How did you know about it?

How do you find out about your monthly burn now?

I need to create a 'minimum viable product' from this concept but do you think you would use a virtual finance advisor if the concept grew bigger into such a tool? I have a feeling that hustlers would rather write more lines of code rather than using a finance app in the long term.

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Photo of Cansu Akarsu

In fact there is no need to use the app in the long term, there could be a ''Hustler mode ON:OFF'' button right from the beginning. If the entrepreneur selected 'Website design' item, then it would show a less price telling if he hired a freelancer rather than a company. If he tought he needed an office, then it would ask 'is there a coffee shop around you, a hustler would chose work there for now.'

Calculating a average, and then comparing it with the survival amount of money required to for the Start-up might also motivate the entrepreneur to invest in his own business!

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Photo of DeletedUser

DeletedUser

Chris, I agree with you. By the time a start-up needs this kind of budgeting information they would have already had to raise some kind of capital to be burning through and would generally have the ability to get this type of work done. If a startup is self funding it is generally easy enough to budget. Humm what is my rent, my daily food intake, do I need a new computer....

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Photo of Paul Reader

Really great concept Cansu.
Sorry for not contributing earlier - been tied up with assisting on companion concept (LawMaster) for legal self-support.
Chris and Joshua raise some interesting points and represent part of what I suspect is actually a spectrum of approaches to start-up development. Taking the apparently simple formula of burnrate balance and runway (btw Founder's Dictionary lists 3 definitions for 'runway') from Chris and Joshua's pre-existing capital/personal expenses they are together actually making the case for the Start-Up-Wallet concept.
Having entered business (not web-based) under-capitalised and without making some of the necessary budgeting decisions I can attest (painfully) to the desirability of using a tool to estimate initial and ongoing costs.
Chris says no to office and zero team members but I think this is a knee-jerk response. The office is wherever you are working which means you have associated costs (even if they are home based) which should be leveraged against tax. If you can manage everything on your own then perhaps your team is zero but if you are relying on help from family and or friends you need to factor in your support for them.

I can see this concept of yours being at least desirable, if not essential, for start-ups with long-term vision. I suspect that those who appear to have 'got lucky' in the web marketplace have done this (perhaps intuitively). Providing a tool for the rest of us is an extremely useful idea. Good Luck!

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Photo of sena cerci

Hi Cansu :)

I really appreciate your efforts to gamify such a boring process like financing. Rewarding the user rather than warning like "hey you've spent so much" would work much better, and encourage the newbie startupper, who encounters many difficulties and has enough reasons to give up :/ Levels can be applied; first you should be choosing very basic things and then going into further details. Also, for the "Browse" menu, those who started up with your Start-up Wallet can upload their own stories to earn points, which can then be used to reward them exclusively. That would foster the startup stories under your Browse menu, and you would not have to look for such examples and try to find out about their startup budget.

Turning the "hustle mode" on or off from the beginning has some negatives in my opinion; the hustle mode should never restrict the other more expensive options. Even if I choose to use hustle mode, i might still want a chic office in my city and the cheapest IKEA table in that office :) You should always be giving both options without choice overload, and yes, that is a good way to advertise and keep your website running. This might be helpful about how to direct users to choose the right thing for themselves: http://www.ted.com/talks/sheena_iyengar_choosing_what_to_choose.html

Besides those, the expenses should be categorized into two sub-titles: once-and-that's-it expenses and regular expenses. You will be buying a desk once, but you'll be paying monthly rent for your office. So the startupper must consider if he'll be able to afford the monthly expenses, because the real thing begins after you start your start-up. Will he be able to earn/have/provide enough to keep his business running? You should also consider such little expenses like monthly bills, ground coffee expenses (hehe), and so. Maybe Starbucks or another coffee chain can offer discounts or provide such things and make its advertisement at the same time, cutting off some expenses.

That idea of yours has a huge potential in terms of advertising and collaboration. Very simple, yet quite helpful. It should not be only for startuppers but also for those who want to move in to a new flat for example. Unpredicted expenses are always a problem when moving in, you should be helping them, too :)

Well done, kuzu! :)

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Photo of Priyanka Kodikal

Hi Cansu...this is such a great idea! I like that it actually helps one think about associated costs early on. Also, I love love love your refinement video! Kudos!

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Photo of Ashley Jablow

Agreed! What a fab video. Great work on this, Cansu.

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Photo of Cansu Akarsu

Thank a lot for the collaboration:)

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Photo of Meena Kadri

+1 : fab video!

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Photo of Meena Kadri

Hi Cansu – I can't access the facebook link you've added to your post. Maybe you need to edit your post & adjust the link? Hope the survey is going well!

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Photo of Cansu Akarsu

Hi Meena thanks a lot for notifying, I just adjusted the link. The survey is going super slow, only 4 responses:S I guess the refinement phase is a short time to collect answers.

However, the answers I got from these respondents give a lot of insights and they are from different parts of the world. Especially the question about 'the unexpected expenses they had' seems to be a good way to get them speaking. They did not give a lof of details about 'how' they calculated their budget, exactly where and with whom.

May be in the next phases, there could be a fun quiz-like budgeting game to test if entrepreneurs can estimate a budget by themselves:)

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Photo of Meena Kadri

Have you tried eliciting responses to the survey in any other ways besides posting it on your concept? (eg. emailing round your networks, via entrepreneurial clubs on campus, start-up forums, etc) We did tweet about it a couple of times from OpenIDEO – but you might want to try other avenues also. Given it's an easy survey – 8 days is not so short. It's more likely to be about how you go about getting in front of people who have actually been part of start-ups.

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Photo of Meena Kadri

I also wondered about the language of the survey making folks feel excluded. I was about to fill it out as I had a business a while back. But it asks everything in the present tense – implying you need to have a current start-up. Ahhhh, the joys of tweaking survey wording :^)

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Photo of Cansu Akarsu

Hi Meena, the survey is mainly about an entrepreneur's past experience when he started the business, so it should also include responses for a non continuing business. However, like you said, the first question immediately alienates people who do not currently have a business. I should either change the tense or order of this question.

Great idea with posting to forums. I have spead it through my network and I will conitnue. I guess I will focus on prototyping in the coming days and use the insights from the survey as a first step to executing this concept.

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Photo of Amy Bonsall

Hi Cansu, love the survey. I've just tweeted about it so hopefully you'll get a few more responses. Another way to go about getting information could be by posting a few "example budgets" and having people comment on them - e.g., web start-up in London with 2 founders costs £40,000 per year including living expenses, office space, etc... ?

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Photo of Cansu Akarsu

Hi Amy, yep, I also think it would be motivating and inspiring if some of these "example budgets" are for popular websites.

Thanks for sharing the survey!

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Photo of Amy Bonsall

Ooh, that's a great idea! Let's see if we can find some sites willing to share :)

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Photo of Cansu Akarsu

Then how about starting with OpenIDEO? Even if we can not gather the real data in such short notice, I am including this in my prototype.

Lets say a new entrepreneur wants build an 'innovation platform focusing on..lets say music..giving a theme every month and asking musicians to post their compositions, and to update with comments.' Since the structure of that website and working pattern would be a bit similar to OpenIDEO, seeing the start-up costing plan of OpenIDEO would definitely get him going.

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Photo of Bengi Turgan

Dear Cansu,
Checking out online tools like HackFwd's Phase2 Generator would be inspirational. http://www.phase2generator.com/

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Photo of Cansu Akarsu

Thanks a lot:)

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Photo of Bev Chu

What a fantastic idea - really helps with what I'm sure is a huge (if nothing else mental) barrier to getting started. It would be really interesting to look at the data/input over time to see if people's selections inform more "packages" or templates (e.g., "[##] other entrepreneurs starting shopping websites also budgeted for [XX ITEM]."). Trends in how people put their budgets together could also help identify areas for more spin-off support, similar to the great suggestions so far about connecting entrepreneurs with options (e.g., "I need a desk" --> "here are some options"). One thing I'm curious about, what kind of support can Start-up Wallet provide after the initial budgeting? Can entrepreneurs adjust at later stages of development?

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Photo of Cansu Akarsu

Hello Bev, thanks for the support:)

I have been a bit sceptical about providing a couple of ways to allow building the budget, I mean step by step questions, templates, or listing..so you think it is a good feature to have as a start because we can monitor and identify which method is more trendy?

The support from Start-up Wallet can be giving a link to possible places to purchase these items. For instance, if an entrepreneur need s a kind of 'patent', he can put in it wallet and then see a link to a patent office. Users can optionally create an account and update or change the items in their wallet. In the future it might grow with the input from the users, but for now lets focus on a minimum viable product:)

It would be great if you can share the following survey or facebook page with your friends in this business!
http://www.surveymonkey.com/s/NSB9ZHW
https://www.facebook.com/StartUpWallet

I would also appreciate if you have any comments on the survey:)

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Photo of Bev Chu

Hi Cansu,

Totally understand that challenge -- perhaps you could phase it even in the early stages: the first would be commonsense templates, general ones with a framework sourced from the survey. Once you've gotten even a small handful of working budgets for a category (maybe start reporting at 5), you could show a trending report of what "others like you" have put in their budget (NOT necessarily a recommended budget). Once you're more confident about the buckets and have more of a sample size, then you could start being more prescriptive. Therefore I think the initial questions that are more important are having to do with objectives and other characteristics which will help you categorize the budgets into buckets.

Thanks for the clarification -- makes a lot of sense. I'm happy to share the links! One suggestion I might make to the survey: you ask about unexpected costs, which is definitely helpful, but I think I would also like to know if there was anything entrepreneurs found unnecessary. Don't know if that would be as fruitful, but it might be nice to see where others learned they could save.

Good luck!
Bev

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Photo of Cansu Akarsu

Hello Bev, great idea with displaying what "others like you" have put in their budget. I can also think of a small 'museum' of start-up budgetings list of popular websites:)

I might not able to create the buckets of items for each category because I do not have that many respondents yet. It seems like I will prototype how it would look like and let it be developed in the future with both the input of different entrepreneurs and business experts.

Thanks also for the suggestion on the survey. Asking about unnecessary items they calculated is definitely important. I am updating it asap.

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Photo of Amy Bonsall

Solves a definite need for start-ups. It would be great to find a way to allow it to be open sourced, so people could add to it over time. I can imagine there's a lot of similarity across start-ups - so it would be great to start with a few already filled out models - e.g., "app startup expenses / big city" kind of thing.

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Photo of Cansu Akarsu

Hi Amy, thanks a lot for your comment. Having an open source feature might work well due to the changing needs depending on the changes in technology. I wonder how it can be integrated..

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Photo of Cansu Akarsu

Hello Amy, I created a short survey and a facebook page to get some insights on how entrepreneurs currently deal with finding costs. Can I ask you to have a look and give me some feedback on the content?

http://www.surveymonkey.com/s/NSB9ZHW
https://www.facebook.com/StartUpWallet

In fact, what I had in mind first was to create a more fun quiz-like game to test if entrepreneurs can astimate a budget by themselves, but I kind of could not figure out how to do it:)

Also, you see the concept currently allows four ways to build the budget, I mean step by step questions, templates, or listing..so you think it is a good feature to have as a start because we can monitor and identify which method is more trendy? Or do you think I should focus on the 'creating your budget by step by step questions method' which I think is the most 'for dummies' version of the website. It would be good to know and prototype accordingly:)

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Photo of DeletedUser

DeletedUser

Hi, I foresee an issue when sharing a project idea: its trust. How do you want to make sure that entrepreneurs trust your tool and will share ideas (on the top of the obvious data protection guidelines)?

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Photo of Cansu Akarsu

Hi Gabor, I did not really expect that entrepreneurs would share their idea with the website or public. They just select among commonly used expenses and add in their Wallet. Can you explain a bit more?

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Photo of DeletedUser

DeletedUser

Thanks Cansu, I see! I assumed you wanted them to upload their ideas and let them plan the associated costs. I see that you are focusing only on the cost elements and let them planning the expenses.
Thanks for clarifying.

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DeletedUser

nice consept

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Photo of DeletedUser

DeletedUser

I really love the idea as I always have difficulty in estimating the budget of a project. You can always miss some items or services you might need and having a tool that shows you possible needed sources might make you consider them.

As I read your concept I thought that the tool may give you some options after the questions. For example if you answer the question "Do you need a desk?" as "Yes, I need," it can display some desks with different prices with their brands or links to where they are sold. These options may be used as advertisement, and the money would be used to run the Startup Wallet website.

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Photo of Cansu Akarsu

Great idea with how to run the website as a business and still keep it free to be used by entrepreneurs!

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Photo of DeletedUser

DeletedUser

I think one of the greatest features of hootsuite is a tool that easily converts and displays data from your linked social network accounts.

This calculator could include a way to display things like depreciation schedules or an initial balance sheet, in fact I have a buid (given in class) for a viability calculator in Excell that is super simple. With the right graphics/user friendly process it could get anybody developing Financial and Viability Plans quickly!!

If you like it i can translate it from Spanish as best as possible!

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Photo of DeletedUser

DeletedUser

I´m thinking of a Financial Plan generator. You answer questions and get back nice looking graphs and tables for you business plan!

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Photo of Meena Kadri

Cansu – in case you're wondering about the HootSuite data & analytics which David is referring to: http://hootsuite.com/features/social-analytics I agree – it's a great feature!

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Photo of Cansu Akarsu

Thank you David and Meena, yes this tool can definitely grow to become an entrepreneur's financial support with more aspects. I also find it relevant to EU since almost all the countries use the same currency. At the same time, since tax and national requirements differ, the tool can enable a 'country selection,' if used for long term.

In fact, a reason that I uploaded this concept is that budgeting has always been my own challenge when planning to execute my projects.

I actually had not thought of interfering with long term graphs or sheets, but if we could keep the business terms down, and create some kind of a language between the investors and the ideators, then it would work perfectly! David, can you tell me more about the viability calculator in Excell? May be a print screen would show it clearly.

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Photo of OpenIDEO

Congrats on this post being today's Featured Concept!

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Photo of Meena Kadri

Fab illustration & ideas, Cansu!

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Photo of Cansu Akarsu

Thank you Meena, I was a bit late for this challenge:P

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Photo of DeletedUser

DeletedUser

Very interesting idea!

Usually, a web-entrepreneurs has to way to estimate the cost of his project. First, by asking an IT engineering-consulting firm to audit his business plan. The second, he can estimate the cost by himself, but this needs to have both IT skills and business skills, and to know exactly what he needs, and what is the price or cost of each items. For web-entrepreneurs, specifically first-timers or non-tech web-entrepreneurs, your idea will be very useful. Your wallet could be a business plan software (an online cloud-based soft linked to databases and resources) specifically designed for web-startups.

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Photo of DeletedUser

DeletedUser

erratum: "a web-entrepreneurs has two ways to estimate" instead of "has to way"! :)

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Photo of Cansu Akarsu

Thank you Ari, I will use your comment to explain the current situation in the concept.

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DeletedUser

Adding to this, what about once the business builder has added an item to this wallet, lets say a working space, depending upon their location, a number of collaborative and open workspaces within the specified budget and area pop-up? This would allow not only for the entrepreneur to have an immediate idea about what is available in his or her area but also receive an idea what actual costs will be like.

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Photo of Meena Kadri

Nice build Karina!

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Photo of Cansu Akarsu

Hi Karina thank you! Brilliant input, I am updating the concept asap!