Lets face it, as entrepreneurs we are sometimes so passionate about our ideas that we forget where most of the capital is, and what most of the capital wants. Certain investors are too “serious” for web start-ups and think commodities, blue-chips or gold are better financial tools. Some investors are less informed, misinformed, or are educated to view finance differently, with more traditional investments in mind. To these people investing in an underdeveloped company that plans to provide some (in their view) obscure service… just seems like a bad idea!!! And something tells me this is not a minority of investors.

Imagine the EC researches and interviews hundreds of web start-ups giving data on the potential markets, the success factors, the proportion of the economy they represent and could represent around the world. The objective is to document the key success factors and explain the importance of web start-ups in numbers, in the language and terms that investors use and understand.

We all love a great, garage to 1trillion IPO story… rather, all entrepreneurs love that! Investors want other things, and taking advantage of the EC´s capabilities and reputation will only benefit future web start-ups looking for funding.

I was inspired by this forum conversation:
http://daa.ec.europa.eu/comment/76