The water problems in India are often caused by contaminations from sewage, garbage, pesticide and industrial waste, this is further aggravated by lack of government planning, corporate privatisation as well as corruption on different levels. These contaminations occur because people are able to derive short term profits, eg. dumping industrial waste into the river instead of spending resources to process them. If there is a gradual change in mindset among the population, that maintaining the potability and cleanliness of water source is beneficial morally and financially, efforts for water problems would be met with less resistance.
The tourism industry can educate people with environmental issues while providing recreation and instilling a love for local landscape and cultures. Furthermore it is a potential source of income for the local community. The types of recreation that can be implemented should be researched further, they can include:
-walking tours that begin from water bodies and leading into cultural centers
-water recreations such as boating or fishing
On the strategic level, efforts need to be put into branding the unique water body as a source of pride for the local community. Division of labour is another consideration, to partner with local community and ensure that they benefit from the tourism activity.