Imagine Sunita, 45 who lives in a joint family in rural India and has no access to a toilet at home. Even if there is a toilet, its in a pitiful state which triggers her to hold her bladder to avoid watchful eyes & relieve herself at early morning and late night making her vulnerable to snake bites/rape and imminent danger to her personal security.
This condition is similar in the plantation/industry site where she works where there is no washroom till far distances.
The idea is to advise plantation sites/industrialists who are employing Sunita & other women like hers to build community toilets in & around the sites where the bio-waste is converted to bio-gas which powers the electricity and also caters to the energy requirements of the plantation site. There is a clear value proposition for all stakeholders involved. Sunita gets a safe toilet & the site owners get free electricity with clear return on investment which will also ensure regular maintenance of the same. There is clearly a problem in rural India where -even if there has been toilets constructed - they are badly maintained. This idea will take care of the same problem.
How do we get Sunita & others to start using it?
Of the various reports available online - more than creation of toilets another big problem is usage. How do we bring in a behavior change to make them start using it?
There is a clear insight of entertainment consumption in India where rural households huddle up in the evening to watch TV etc. Also women go to toilets in groups in rural India as it makes them feel safe. The community toilet can double up as a entertainment center where movies are screened etc & regular messages of safety are broadcasted to bring in a slow behavior change.
Though the concept of community toilets is not new, there is clear ROI which we can show the industrialists which will ensure creation & maintenance of more such toilets in rural villages.