Image license (Bing)
The key and simple market-based concept here is crowdsourcing lead-users.
Lead-users are those who have already developed solutions - some might be very crude solution but they work, perhaps not in a ideal way but better than alternatives. Their problem is an everyday problem. So there are not going to wait for someone to develop solutions for them. They develop solutions using their own tools, local materials, parts of existing solutions, etc. - a solution that works for them. Again, it might not be perfect, but it could be close.
Many of these lead-users might not be reachable by this challenge or the web directly. So the solution involves how can we reach these potential lead-users beyond our existing means using other methods, and also crowdsourcing engineering expertise and univeristy students to qualify and help engineer and build solutions.
1. Reach out to the those who already have solutions (which may already be innovative) through "crowdsourcing" in undeveloped/developing countries to assess their existing solutions, needs, and pain-points.
2. Develop a requirements specification based on needs for each market segment
3. Qualify the solutions for effectiveness, quality and cost (crowdsourcing engineering talent (pro-bono time) from engineering companies)
4. Assess the different submarkets that required solutions
5. Select the key product levers from each solution, based on engineering qualification, engineer and build solutions for each market segment based on needs/features and cost (crowdsourcing engineering pro-bono time from engineering companies/share IP with original designer, prototyping skills from university students)
6. Leverage digital platform/ cloud, mobile, social media, analytic and IoT as is possible after the system designs are complete.