A World's Fair Dedicated to Failing Harder
Temporary urbanism--or pop-up shops--provides a great living laboratory to test what could work and what might not. What if Detroit hosted a world expo to invite and share audacious ideas to revitalize cities everywhere?
Detroit is built on the failure of some of the biggest brands, but what if it's success was defined by the failures and successes of some of the smallest and least known? Pop-up shops invite radical and experimental thinkers to fail hard and fast with ideas to use small spaces temporarily. Using vacant spaces as test kitchens, Detroit could create a mini-Disney land of new ideas focused around a World's Expo. These laboratories could serve as the exhibits for the Expo and truly help brand innovation as an idea exported from Detroit.