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Social Deconstruction

Explaining and deconstructing simple social situations through video analysis, Social Deconstruction aims to shed light on the most basic, underlying root of modern civilization: human interaction.

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Written by DeletedUser

A typical daily commute in Chicago. By reverting to the comfort of our smartphones, we lose touch with simple human exchange.

Cities in economic decline struggle with dozens of issues, yet at their core is a sense of abandonment and vacancy. While Social Deconstruction isn't tangible, acting on the idea and importance of human interaction can empower communities, individuals and even strangers to open-up to each other, bringing people closer together. Let's engage each other for the betterment and revitalization of our neighborhoods. 

What resources (money, time, people, technology, etc) will your concept need to be successful?

In order to be successful, Social Deconstruction needs only an online platform to spread its message. Ironically, leveraging social media addresses the notion that human interaction and technology can grow harmoniously together.

What steps could you take to implement this idea today?

To implement today we could create short video clips describing social situations, offering insight into day-to-day socially awkward nuances. This is an excellent medium for viewers to better understand and assess these “silly” and “quirky” social engagements. Examples such as: commuting on public transportation, riding the elevator, TV-less living rooms, grocery store lines. It’s all gold! We need to encourage people to get-up out of their comfort zones.

How can your idea be scaled so that it's implemented in cities around the world?

The concept could be practiced among any culture, country or group on the planet: It’s the essence of humanity. Social Deconstruction and its values can act as a catalyst for all people to rekindle the lost art, and forgotten value of face-to-face interactions.

Inspired by (1)

The Good Gym


Join the conversation:

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I dig this idea - it's a great insight to work with. Could exposing the dynamics of isolation in public help people laugh at it together and stop doing it so much? Public icebreakers are tricky - creating messages on public transport or public places to prompt strangers to interact with each other isn't easy. But I'm sure there are ways and it's sure worth digging and making some successes. Maybe a campaign making light of our silly isolation in public will help people laugh at it and stop doing it so much themselves. Identifying the situations in which we want to interact but feel too embarrassed or awkward to be the ones to break the silence or make the first move might be a great first element to focus on and blow up.

This is a cool idea. I'm sure it's going to keep me thinking about it.

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Hi Dave. You make a great point about the concept having an underlying tone of goofiness to it. If we're able to laugh at ourselves it certainly helps in the monumental challenge of breaking the ice. Especially these days! The ice is thick! The videos showcasing certain situations could have an element of humor to them, which would help ease the tension.

Great idea about marketing too. I couldn't imagine hoping on a bus and seeing a banner saying: "Hey You! Yea, You. Talk to the person beside ya. You've nothing to lose!"