While everyday consumers use Facebook or Yelp to rate and review businesses and products... rivalry! is a business network used to challenge competitors, and employees, while energizing a city to fight for better ratings and being the best.
People thrive on competition, so why not bring competitive edge back into a city's social network and economic sphere? Similar to supporting their NFL football team, rivalry! is a way for citizens and businesses to get just as excited to support their local economies. This concept will help keep small businesses competitive by increasing business or fundraising hype, and will spark a more meaningful connection within the community. For example, if an Italian restaurant in Detroit were to challenge one in Cincinnati, they would need to rally more of the community to 'vote' on their restaurant (by checking in or rating it on sites like Yelp or Facebook ). If Detroit kept winning challenges, they would be recognized as one of the best Italian Restaruants in the Midwest, or could even compete nationally. This celebrates the idea that businesses and organizations are cultural ambassadors that represent the success of their city. The business winners of these challenges would be help validate that the city is still competitive and has something amazing to offer.
city vs. city
While originally, this idea was to feed competition between different cities, I am now agreeing that it is best to start these competitions within the city.
I.E. What if food businesses on a street could pool money together to sponsor a mural to be put up on their street. They could challenge High schools to compete for the spot.
If City v. City were to happen, it would be great to harness community challenges... i.e. who can change a vacant lot into the most beautiful design center... City government could pay money to enter... and the winner would receive prize money to start the projects.
business A vs. business B
3. If the challenge is accepted, both Italian restaurants would increase advertising, offer discounts to customers, and would press for more customer ratings and reviews.
1. An Italian restaurant owner in Detroit wants to increase it’s foot traffic and online popularity.
2. They launch a challenge against another Italian restaurant in Cincinnati
4. The restaurant with the highest average reviews, and the most customers would win the challenge.
5. They could repeat the challenge against other restaurants based on their region (midwest), or even nationally.
corporate office 1 vs. corporate office #2
1. A business i.e. Steelcase can challenge it’s several offices throughout the company to decrease their carbon footprint (or tutor kids, or come up with a creative process)
2. The office with the most positive impact, gets a free lunch, bonus or some kind of reward.
Consumer Ratings: Consumers who review and rate more restaurants online would get a weighted vote, and could sway the voting decision.
Reset your record: The challenge title could be reset every year. So Businesses that lost would have another chance to be rivalry! winners.
Collaborating with other networking sites:
when linked to a facebook location- a history of all the challenges that have been won in that city would pop up. (It would be similar to giving your city it's own facebook page)
- Users could see compare their favorite restaurants nationally.
-They could receive discounts/ specials for the more reviews that they gave to a restaurant
Combining kickstarter and groupon!
-Users can donate to competitors they want to support more.... Businesses could offer discounts/ rewards/coupons to those users/consumers that bring more friends, or rate and review more...
-Companies can advertise on the site... the money for advertising could feed the prize money for competitions.