The concept will help the small sellers and service provides in cities and regions promote themselves and get noticed. This would help increase their revenue. Once there is flow of money in the hands of people the cities and regions themselves restore to their best.
During crisis, the flow of money decreases and even worse for people who have already less money flow in their hands.
Enabling small business, in a time where the big giants and established players are becoming their competitors is necessary in the near future where it is evident that many of these small players are going to lose their share of the business to the bigger players(Example the 'kirana stores' - local grocery stores to the big super markets by bigger super markets)