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A NEW BRAND IS BORN!

The idea is to give the people of the community a chance to learn a skill that could secure them income, create a brand using local resources that can be hence sustained by the community members and marketed, thus the freedom to chart their own lives

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Lets crusade change in a declining neighborhood!

HOW?

Step1 : Take eminent people from different fields to the area of decline. Their aim will be to look around and figure out what industries and resources the area has currently. 

Step2 : Connect the dots and see if any new product can be created using a fuse of what is available in the area. 

Step 3: Create a workshop where the product would be manufactured using available  physical and human resources.

Step 4 : Sales and marketing of the new product created.

Example:

Step 1:  Suppose experts discover the area has say a mini industry or house where slippers are made for the people, some local fabric sewers, some wood smiths, a bakery, etc.

Step 2 : Connect the dots - maybe we could do something combining  the slipper (shoe) makers and the fabric weavers. How? Create a new type of footwear that could possibly have fabric sowed onto it!

 Step 3 : The experts create the designs for the new kind of footwear initially and create a workshop space where the community members ( guys who make the shoes and the fabric weavers and maybe other members) are trained and work together to create these designs into real products.

So what are the outcomes and benefits?

1. A new  brand is born, that would be owned by that community!!!

2. We are using local resources to get the product made and training them, hence its sustainable as the members of the community would continue to make these products even after the design experts leave!!!

3. Enhancing local job opportunities!!!

4. Expansion and marketing of the brand originating in that area to other larger markets enhances exchange!!!

The idea is to give the people of the community a chance to learn a skill that could secure them income, the freedom to chart their own life's course and create a brand that can be hence sustained by the community members and marketed to other areas.


So at the end of the day in a nut shell we are "giving the community and idea of new product using their own available resources, teaching them how to fabricate it and sustain it, and sell to other markets as well!!! "

What resources (money, time, people, technology, etc) will your concept need to be successful?

1. A few eminent designers or experts in the field. 2. An area to start a workshop or training center. 3. Any additional resources for the workshop IN CASE required. 4. Marketing

How can your idea be scaled so that it's implemented in cities around the world?

The sole purpose of this idea is that its meant to be scaled!!! :) So at the end of the day in a nut shell we are "giving the community and idea of new product, teaching them how to fabricate it and sustain it, and sell to other markets as well!!! "

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DeletedUser

community branding...so were going back to the rooted method of creating and establishing a brand in a region...