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Storefront Adoption

Why not let local institutions and businesses adopt a storefront space in locations that need revitalization. For a symbolic fee local institutions and businesses adopt a space that they use for activities targeted to the local community.

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For instance, the local art school can make the storefront into a gallery that features work of their students and offers workshops to the community. By re-purposing these spaces seeding of new relationships between residents and local institution can take place, new jobs can be created and new business can be attracted.

It will grow confidence for other entrepreneurs about the up and coming area, and eventually attract more new business back to the area.

The content of the adopted locations is aimed to build new relations between the adopter and the local community.  

At the locations institutions and businesses can try new things hat they cant in their regular location. This can lead to innovation in what they do.

By engaging the local community, the storefronts can work on projects that have a direct connections to local reality and infuse it with new ideas.

When combined with small business entrepreneurs, it can also create new jobs in the area.

What resources (money, time, people, technology, etc) will your concept need to be successful?

- Decide upon a symbolic fee for the rent of the empty storefronts. The fee has to make it worthwhile for institutions and businesses to invest their time and resources in an additional location. - The Adoption Project would need a certain critical mass of adopted spaces, let's say at least 8 to start with in close range of each other. - There should be an overall marketing and communication of the Adoption Project to the whole of the city to get press and attention to the locations.

What steps could you take to implement this idea today?

- make an inventory of the empty storefronts and their owners. Next step would be to see how long certain spaces have been empty. - pin point the are with the most potential to start a chain reaction. - make an inventory of possible institutions or businesses in the city that have an important stake in the city. next step would be to set up meetings with these parties.


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I also like this idea. And particularly where you said that these storefronts can provide a space to experiment and innovate. It can help encourage people to take the creative risks that will be needed to transform whole neighborhoods and cities. Great idea!

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