Pimp your community!
Bring visual and social transformation to communities by painting entire neighborhoods.
Artists Jeroen Koolhaas and Dre Urhahn create community art by painting entire neighborhoods, and involving those who live there.
This poor neighborhood was mostly built with whatever unneeded shreds of materials people could find. Residents used to paint their houses with leftover paint colors they could get their hands on, leading to bright buildings that line the streets. In the 1950’s a local artist convinced the locals to revive old traditions by painting their houses brightly again. It was declared an open air museum by the government. Currently, is one of the most popular destination for tourists visiting Argentina.
Austrian artist and architect Hundertwasser ‘window right’ claimed that every person should be able to lean out of his window and allowed to take a long brush and paint everything outside within arm's reach so that it will differentiate himself from the man who lives next door.
BOA MISTURA's Participative Urban Art Interventions to modify rundown communities using art as a toll for change and inspiration.
Street Artists Collaborate with Mexican Government to Bring Vibrant Splash of Color to an Entire Neighborhood.
"Pimp My Carroça," is a project that has transformed the carts of junk and recyclables' collectors into things of beauty and infused them with a sense of pride and humor.
Environmental Mural in Cameroon. © MARK EDWARDS, HARD RAIN PICTURE LIBRARY
Rainbow Village of Taichung, Taiwan
EXPLAIN YOUR IDEA
This idea aims to tackle the social exclusion that people living in slums constantly face. By bringing color into the neighborhoods and involving in the process those who live there, these fragile communities will become increasingly visible and recognized.
Because of their attractiveness, slum dwellers will be able to fight back prejudice and increase their social integration. By making slum residents part of the process, it will additionally provide jobs (at least temporarily) and -according to some reports from successful cases like the urban renewal in district of Pamitas in Pachuca, Mexico- reduce crime and violence in the neighborhood.
Additionally, it will create brightly colored public spaces that will inspire and stimulate children.
The main beneficiaries of the idea will be of course the slum dwellers. However, by involving different stakeholders such as government, civil organizations, artists (maybe students from art & design universities) and the private sector, the entire community may come together to bring color to the neighborhood and benefit from both the process and the result.
HOW DOES YOUR IDEA TAKE INTO ACCOUNT THE CONTEXT OF URBAN SLUMS AND CLIMATE CHANGE?
Poor and excluded communities are more exposed and vulnerable to the effects of climate change. Communities with strong social cohesion and integration are more resilient.
I do not have experience working in a sector related to my idea
This idea is meant to inspire - I hope someone else takes it on!
TELL US A BIT ABOUT YOURSELF
I am an architect specialized in sustainable design working currently in Corporate Sustainability at CEMEX's Global Center for Technology and Innovation in Switzerland.