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Accelerating Clean Electrification for Sunnyvale Residents

YellowTin educates & empowers homeowners to make informed decisions on clean energy choices such as Solar, Battery, EV, Space & Water Heater

Photo of Vishwas Ganesan
7 8

Written by

YellowTin Inc

How are you connected to Sunnyvale?

  • I live in Sunnyvale.
  • I own a business in Sunnyvale.
  • I work in Sunnyvale.

What type of applicant are you?

  • For-profit

Stage of Development.

  • Idea with active ongoing efforts (ready to be scaled for Sunnyvale)

What problem are you aiming to solve? (100 words)

Homeowners are faced with rising gas and electric bills. YellowTin helps them mitigate this cost by enabling their transition to clean & complete electrification with personalized recommendations.

Tell us more about your climate strategy or solution (500 words)

Our solution is a web platform that educates and empowers homeowners of sunnyvale to make informed decisions towards clean electrification by analyzing their energy data. We provide a comprehensive summary along with personalized recommendations to take action. We cover 3 out of 4 Opportunity Areas -> Energy, Mobility, Data & Technology and integrate all of these comprehensively. When the homeowner logs in, they can view their current energy profile and can understand the benefit for each of the clean energy choices we recommend from a financial and CO2 standpoint. Our core focus towards clean electrification is through the below range of solutions: - Solar - Electric Vehicle - Battery Storage - Heat Pump Water & Space Heater (Switching from Natural Gas to efficient Electric appliances drastically reduces Green House Gas emissions) Our summary will include: - Financials associated with any solutions including Federal, State and City level rebates and incentives - Detailed technology choices along with pros and cons - Current vs. Future electricity & gas bills if one or more recommendations were implemented - Ability to connect to vendors - Ability for the homeowner to be in control of the buying journey by determining when it is ok for the vendors to reach out to him or her directly - System optimization: Optimal system needed based on home owner's current and future energy needs.

Describe how your solution could be a game-changer for your selected Opportunity Area (100 words)

Our solution will increase the REP (renewable energy portfolio) and lower GHG emissions at the residential level leading to a very high penetration of renewables. This would reduce the need for centralized energy generation and transportation leading to increased efficiency for the city, state and the US. This would also mean, the utilities could either get away or defer any capex associated with aging grid infrastructure.

Explain how your idea would be implemented in Sunnyvale (700 words)

Our solution is a means for Sunnyvale citizens to make the right decisions confidently and this could be implemented in one of the two ways: 1) City of Sunnyvale: There are couple of ways to implement: a) Our solution can be white labelled where the Sustainability manager as part of their marketing initiatives pushes the link for homeowners to begin their electrification journey. Some key means for marketing the solution: - Digital marketing would be a very important means and using platforms such as Nextdoor, facebook, etc will drive home owner uptick and engagement. - Homeowner brown bag sessions. - High schools: Engagement of students who drive the engagement on the platform with their parents fostering education, engagement, review and decision. b) A link to the YellowTin platform without a white label could be achieved as well, that again can be marketed and pushed to homeowners in similar means explained above. c) Pushed through the private sector to the home owner employees The option to have vendors on the platform is something that the City can determine, based on what would best fit their policy. The solution can be easily configured for either of the options. 2) Community Clean Energy (CCE): CCE and YellowTin share the same vision, Acceleration of Clean Electrification. Our solution can be white labelled and rolled out to the residents. Our goal is bundling of the range of solutions explained earlier and in the process of installing any of these, there is a decent percentage of homes that will need a main service panel upgrade. The average cost to upgrade the panel is $3000, and this is something the City of Sunnyvale or the CCE may want to look at to create rebate programs to remove any barriers towards clean electrification.

What kind of impact will your idea have? (250 words)

As part of the CAP 2.0, City of Sunnyvale's goal is to reduce GHG by 15% below baseline level (equivalent to 1990 levels) by 2020, 40 percent below 1990 levels by 2030 and 80 percent below 1990 levels by 2050. Our platform will accelerate city of Sunnyvale's CAP goals to be implemented and achieve success. Switching all appliances that uses gas to electricity reduces on an average about 6500 lbs/year of GHG for each home. With about 21.5K single family homes in Sunnyvale, our solution will aim to lower ~140 Million lbs of GHG emissions. We plan to approach townhomes and multi family house as well, which will have a larger GHG reduction impact on the city.

Scale: Describe how your idea could reach a significant number of people affected. (250 words)

We plan to tap into cities and organizations to make our solutions accessible to homeowners.

Feasibility: Where are you with understanding the feasibility of your idea? Describe what you’ve done so far and your plans. (500 words)

We are engaged with a few top bay area residential solar installers to improve their customer engagement platform when they interact with homeowners.

Are you willing to share your email contact information submitted on OpenIDEO with our partners?

  • Yes, share my contact information

[Optional] Biography: Upload your biography. Please include links to relevant information (portfolio, LinkedIn profile, organization website, etc).

Website: www.yellowtin.com Linkedin Profiles: CEO (Vishwas Ganesan): linkedin.com/in/vishwas-ganesan-29a813 Product Engg (Sanjil Karki): https://www.linkedin.com/in/sanjil-karki-792b5433/

Evaluation results

7 evaluations so far

1. From a range of 1-5, how interested/compelled are you to bring this idea into your own life or into the city?

1 - Not Interested - 0%

2 - 0%

3 - 14.3%

4 - 14.3%

5 - Very interested - 71.4%

2. From a range of 1-5, does this idea provide benefits aside from reducing carbon emissions?

1 - Low co-benefits - 14.3%

2 - 0%

3 - 0%

4 - 57.1%

5 - High co-benefits - 28.6%

3. From a scale of 1-5, what do you feel is the feasibility of this idea to work well in Sunnyvale?

1 - Not feasible - 0%

2 - 0%

3 - 0%

4 - 14.3%

5 - Very feasible - 85.7%

4. From a range of 1-5, what is your hunch about how much this idea will cost the Sunnyvale community to implement properly?

1 - High cost to the community - 0%

2 - 14.3%

3 - 14.3%

4 - 57.1%

5 - Low cost to the community - 14.3%

7 comments

Join the conversation:

Comment
Spam
Photo of Raju Navaneeth
Team

@Vishwas. This is pretty good.

Spam
Photo of Nithya Srinivasan
Team

Love the idea. Looking forward to using your platform soon.

Spam
Photo of Sanjil Karki
Team

Hello Nithya, Thank you for checking our idea. I believe our platform will be a great platform for the homeowners to educate themselves and make informed decisions towards electrification of home. Glad you like the idea and keep checking us out.

Spam
Photo of Jérémie Gluckman-Picard
Team

Great to see your proposal here Vishwas Ganesan  and Sanjil Karki . This is jam packed with awesome and relevant information. In your idea you share, "Digital marketing would be a very important means and using platforms such as Nextdoor, facebook, etc will drive home owner uptick and engagement" in reference to your partnership with the city. This prompted me to wonder how you might leverage existing initiatives such as https://igreensv.joulebug.com/ and proposals like Sunnyvale residents can get paid to save energy to further increase your reach. What are some other ways that you might embed you product in existing city initiatives?

This narrative exercise along with other resources from the Circular Design Guide might be helpful as you refine your pitch for different actors: https://www.circulardesignguide.com/post/narrative

Also don't forget to spread the word to other businesses in the area who, once they submit, will have the opportunity to join us at Plug & Play Tech Center for a pitch event at the end of the Challenge to share proposals with funders and other relevant stakeholders.

Spam
Photo of Vishwas Ganesan
Team

Thanks for the note....we definitely see means to leverage initiatives like you have mentioned. It requires us to sit down with each of them to get into the details of how we can get benefit and more reach but very simply (and this applies to your question on existing city initiatives), given our solution is designed to be modular and cloud based, we can literally drop the offering in https://igreensv.joulebug.com/other or any other existing city based websites or offerings so homeowners who are coming to these other initiatives now have a means to explore our offerings. I know the igreensv is a points based system and we can explore how we can play into it as well.

Spam
Photo of Sheela Khadgi
Team

Love the idea. Looking forward to using your platform for replacing my gas water heater to heat pump water heater and adding solar.

Spam
Photo of Vishwas Ganesan
Team

Absolutely - it is all about empowering the customer to know their choices and to act on it in a trusted environment!