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Neo-Kit Intiative: Providing simple lifesaving solutions for maternal and child health

Neo Kit Initiative aims to connect IDP women to the ultra affordable sterilised supplies they require at childbirth.

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What specific problem(s) are you trying to address?

Everyday in Nigeria, hundreds of mothers and babies die at childbirth. A big part of the problem is the lack of access to sterile supplies in refugee/ internally displaced persons camps where over a million women live and as well as the broken healthcare chain affecting those areas. You find traditional birth attendants severing umbilical cords with rusty blades infecting babies with tenants, midwives using their mouth to suck out mucus from the nostrils a baby etc. Infection is a leading cause of death among these women and their infants. The clean-delivery kit is a simple approach to reducing this risk.

What are some of your unanswered questions about the problem(s) you are working to address?

How do we better carry out formative research and also engage with the local community especially those in the core north-eastern Nigeria to ensure the cultural acceptability of the kits?

Explain Your Idea

Our solution consists of two essential components: 1. Neo Kit to provide a sterilized ultra affordable delivery kit containing essential supplies a woman requires at childbirth to ensure she has a clean, safe and hygienic delivery. The components for Neo-Kit include: a. Sanitary pad b. Cord clamp c. Gamma radiated surgical scalpel blade d. Bar of soap e. Sterile gloves f. Mucus extractor g. sterilised absorbent delivery mat h. USSD enabled feature Mobile Phone i. Instruction paper for usage The above listed components will be an integrated solution that will translate to safe and hygienic birthing process. 2. Neo Kit SMS messaging Program (NKM): is designed with the mother and child's health needs in mind leveraging on the mobile phone included in the Neo Kit Pack. NKM will provide critical and informative health care information on maternal and child health care in the form of text messages, voice messages and a mobile application in English and Hausa at no charge for pregnant women and mothers of newborn babies (up to 5 years of age), as well as to supporters (husband, friends and family) and information seekers. NKM supports the achievement of the United Nations Sustainable Development Goals and the Campaign on Accelerated Reduction of Child and Maternal Mortality. NKM aims at improving maternal and child health through increased access to information by women, baby care givers and informaton seekers via mobile messages and a mobile application

Name the three most important ways that your idea will address your identified problem(s).

1. The initiative will complement its efforts with education, and partner with local organizations to provide capacity building training to the women in IDP camps. 2. Neo Kit will ensure that all women giving birth have access to clean delivery kits and will help educate birth attendants in the camps and mothers about the importance of using sterile tools in childbirth. 3.A key goal of our work is to make sure the kits were available to the women they were designed to help. Therefore, we will build the capacity of local organizations and small businesses to produce and distribute or sell kits across all locations.

How is your idea unique?

One important feature in the Neo Kit innovation is the inclusion of a mobile telephone in the pack to assist mothers without access to one. These phones will be pre-programmed to support Neo Kit educational program that would go along with the distribution of the kits. With our Neo kit, traditional birth attendants will cease to use rusty blades and glass to severe umbilical cords, they will now have access to scalpel blades, midwives in refugee camps will no longer have to use their mouth to suck out mucus to prevent birth asphyxia, they will now use a mucus extractor, a woman giving birth will no longer lay on the bare floor or use a plastic bag sterilised with salt, she will be lying on our sterilised absorbent delivery mat and her baby received with our sterilised infant receiver.

What are some outstanding concerns or questions that you have regarding your idea?

At this point we do not have a major concern the kit content.However, an important next step for us will be to adapt the Safe Pregnancy and Birth application to lower-end phones (basic&feature phones).These lower-end phones are less expensive & more widely available, but their smaller screens will pose a conceptual challenge as we aim to continue providing sufficient context and illustration, supporting individuals to make thoughtful health decisions rather than offering a simplistic checklist.

Who are your end users?

Neo-Kit will target women of reproductive age in all refugee and IDP camps across Nigeria. If fully funded, we expect to impact 5 million women over the next 5 years by bringing to them products for improved health and livelihood. These women will have more time, money, and opportunity for improved themselves, their families, and their communities out of poverty.

Where will your idea be implemented?

  • Nigeria

What is the primary type of emergency setting where your innovation would operate?

  • Armed conflict
  • Prolonged displacement

Tell us more about the emergency setting that you intend to implement in

We intend to operate mainly in the north-eastern Nigeria, and other places around Nigeria where there are IDP camps.Since 2009, the crisis caused by Boko Haram in northeastern Nigeria has affected millions of people with widespread displacements and violations of human rights. Protection of the affected population is of the utmost importance, and emergency and life-saving assistance remains critical in the hardest-hit areas.

What is your organization's name?


Tell us more about you.

We are a non-profit organization registered in Nigeria and operate for the past seven years in Nigeria. For more information :

Organizational Characteristics

  • Youth-led organization
  • Locally/community-led organization

What is the current scale of your proposed innovation?

  • Community - 1+ communities within 1 country

Experience in Implementation Country(ies)

  • Yes, for more than one year.

Expertise in Sector

  • Yes, for more than a year.

Organization Location

Abeokuta, Nigeria

What is your organizational status?

  • Registered non-profit, charity, NGO, or community-based organization.

What is the maturity of your innovation?

  • Existing Prototype or Pilot: Tested a part of my solution with users and am iterating.


How has your idea changed based on feedback?

In the past few weeks, we have received important information from doctors, nurses, and TBAs about the gaps in education for mothers on post-natal care and inadequate health tools limiting the level of care. We are learning more about the realities of postnatal care by asking mothers if the health workers in their camps actually give them the level of care needed, as they are supposed to), and the most common complaints and health complications among mothers and newborns during postnatal visits. As a next step, we are in talks with some experts in the field who have taken an interest in our program, about being our partners for curriculum development and to also serve as distribution channels for our kits.

Who will implement this idea?

The Rainbow Gate Foundation Team will be responsible for implementing this idea to full scale. We are a non-profit organization registered in Nigeria and operate for the past seven years in Nigeria. For more information : Our main technical partner in this work has been Youth Innovation Hub. In addition, hundreds of partners from around Nigeria work with us to develop, update, distribute, translate, and adapt our health guides – we could not do what we do without them. Together we work to make health for all a reality.

Using a human-centered design approach, you may uncover insights that lead to small or foundational changes to your organization’s existing strategy or processes in order to unlock the potential of your idea. How would your organization go about making such changes?

Big decisions are often made by the board of trustees and the Reps of the people we serve. We use empathy to put end users at the center of the problem-solving equation, & this we believe is the foundation of design thinking. With this focus, design becomes a tool for change for us.As a core team of diverse individuals, each one bringing unique&complementary skills & experiences to the table, this combination of talent, expertise, high tolerance for ambiguity dedication&determination to impact on the communities we serve & ability to take risks&experiment with new ideas are our greatest strengths.The values we share create a diversity that brings the best innovation. Our ability to relate to a wide array of people has empowered us with critical perspectives to impact on human development.

What challenges do your end-users face? (1) What is the biggest challenge that your end-users face on a day-to-day, individual level? (2) What is the biggest systems-level challenge that affects your end-users?

Everyday in Nigeria, hundreds of mothers and babies die at childbirth. A big part of the problem is the lack of access to sterile supplies in internally displaced communities where over 2 million women live as well as the broken healthcare chain affecting those areas. You find traditional birth attendants severing umbilical cords with rusty blades infecting babies with tenants, midwives using their mouth to suck out mucus from the nostrils a baby etc. This is a major barrier and we need to act urgently.

Tell us about your vision for this project: (1) share one sentence about the impact you would like to see from this project in five years and (2) what is the biggest question you need to answer to get there?

IMPACT: By 2022, we aim to bring Neo Kit to scale in Nigeria, and across West Africa, reaching 100,000 women directly through our kit distribution, and 1 million women through our messaging programs. QUESTION: How do we further strengthen our model &extensive behavior-change social campaign in a way that would lead to permanent improvements in the lives of women while achieving our vision 2022?

What is it that most attracted you to Amplify instead of a more traditional funding model?

We viewed the Amplify as an exemplar of a vanguard platform that has the potential to influence the future of our world positively. This kind of platform with foundation built on human centered design approach stimulates creativity&innovation&taps into the inner child. There is no doubt that this is the type of platform we have been looking for,where empathy marries innovation, a place where our background&experience & skills can be put to use&together with others, make real things happen.

Do you intend to implement your Amplify idea in refugee camps / temporary settlements?

  • We aim to implement our Amplify idea in a refugee camp / temporary settlement.

How long have you and your colleagues been working on this idea together?

  • Between 1 and 2 years

How many of your organizations’s paid, full-time staff are currently based in the location where the beneficiaries of your proposed idea live?

  • Under 5 paid, full-time staff

Is your organization registered in the country you intend to implement your idea in?

  • We are registered in all countries where we plan to implement.

My organization's operational budget for 2016 was:

  • Between $50,000 and $100,000 USD

What do you need the most support with for your innovation?

  • Business Development / Partnerships Support


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Hi Dr. Mike Iyanro and team!

An important reminder, Refinement Phase closes this Thursday, October 26 at 11:30pm PST.

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