M-Advocacy for Comprehensive Sexuality Education (MAd4CSE)
Piloting the use of media for putting adolescent girls at the center of Comprehensive Sexuality Education in conflict affected settings
What specific problem(s) are you trying to address?
Lack of access SRHR information and services for young women is a driving force for unprotected sex and unwanted pregnancies which leads up to high prevalence of unwanted pregnancies, STIs and HIV/AIDS and unsafe abortion with their negative impact on women and girls health and lives in DR Congo. There is a lack of comprehensive sexuality education in schools and limited access to accurate SRH information within communities. A few existing SRH services are often not youth friendly and discriminate young or unmarried women. SRHR of young people are invisible at policy-making level, and young women face legal barriers such the “parental/partners’ consent” requirement to access SRH services and information.
What are some of your unanswered questions about the problem(s) you are working to address?
1. How can mobile phone technology provide SRH information and services, gather data to inform service development, support local advocacy efforts, and engage and empower young women to directly engage in advocacy?
2. Is there any other possibility of empowering and engaging young women in advocacy and campaigning and gathering real time information from them beyond a simple mobile health tool?
Explain Your Idea
We want to develop an enhanced mobile phone application and online media platform aimed at young women which will provide information on sex, sexuality and contraception, and innovatively include location of SRH service providers where they exist using GPS; and provide a platform to gather information directly from users about sexual and reproductive health (SRH) experiences and service requirements.
We seek to demonstrate that mobile phone technology can provide SRH information and services, gather data to inform service development, support local advocacy efforts, and engage and empower young women to directly engage in advocacy. We will explore the possibilities of going beyond a simple mobile health tool and seeks to demonstrate that mobile telephone and social media can be tools for empowering and engaging young women in advocacy and campaigning and for gathering real time information from users. Young women educators will be trained how to use the apps and media platforms, cascade knowledge and encourage new users to use the platforms and share information via their own networks. The data gathered from the platform will be made available to local youth SRHR advocates for use to support advocacy for better services for young people. The new platform, for the first time, will engage and encourage users to become directly engaged in advocacy.
The platforms will also be used to send out alerts for campaign events, online actions and link young women with local advocacy
Name the three most important ways that your idea will address your identified problem(s).
1. Building on existing resources, we will create an interactive youth friendly mobile phone/online platform for SRH information and services
2. We will develop an advocacy module for Mobile phone app/online site which provides tools and information about what, where and how to engage in ongoing SRH advocacy actions
3. We will build capacity of young women on how the use of the new platform, gather and use gathered data for advocacy and destigma campaigning purposes
How is your idea unique?
Existing social media platforms are providing SRHR information but so far they have focused only on information provision and not achieved significant adoption by adolescent girls. The existing platforms do not gather information from adolescents and young women, nor do they attempt to support them to directly influence changes in their environments. The innovative aspect of this idea is that the new platform, for the first time, will engage and encourage users to be become directly engaged in advocacy. We will use mobile technology and social media platforms to send out alerts for campaign events, and online actions and link young women with CSOs advocacy and better support a network/movement for SRHR and specifically to improve access to SRH services, and will provide referrals to youth friendly services (where they exist) using GPS.
What are some outstanding concerns or questions that you have regarding your idea?
- How can the effects of our intervention be measured and sustainability ensured?
- Can this initiative be expanded regional-wide and how difficult/easy are its technicalities?
Who are your end users?
Young women and men between 18 – 30 years old in conflict affected settings with a long term goal of reaching women, men of reproductive age, policy makers and gate keepers in conflict affected communities.
Where will your idea be implemented?
Democratic Republic of Congo
What is the primary type of emergency setting where your innovation would operate?
Tell us more about the emergency setting that you intend to implement in
DR Congo is one of the extremely conflict affected countries of the African Great Lakes region. Internal and cross-borders movements of people and weapons are at the pick. SRHR of young people are forgotten or just not prioritized in humanitarian assistance programs. Inadequate access to information and education is driving force for unprotected sex leading to high prevalence of unwanted pregnancies, STIs and HIV/AIDS and unsafe abortion with negative impact on women and girls health & lives.
What is your organization's name?
Women’s Global Network for Reproductive Rights Africa (WGNRR Africa)
Tell us more about you.
WGNRR-Africa has been established under the auspices of WGNRR Int'l and registered under the Tanzania NGO Act, 2002 as an independent organization. We are a membership regional network of more than 292 grassroots based organizations in more than 27 African countries mobilizing, empowering and uniting Civil Society Organizations (CSOs) to build and strengthen movements for Sexual and Reproductive Rights (SRHR) for everyone in Africa. Our work is grounded in the realities of those who most lack economic, social and political power. Since 2012, WGNRR Africa have been directly supporting grassroots organisations in creating and strengthening national advocacy networks, engaging grassroots voices in national and regional policy influencing.
What is the current scale of your proposed innovation?
Still in planning phase and does not exist yet
Experience in Implementation Country(ies)
Yes, for more than one year.
Expertise in Sector
Yes, for more than a year.
What is your organizational status?
Registered non-profit, charity, NGO, or community-based organization.
What is the maturity of your innovation?
Early Stage Innovation: exploring my innovation, refining, researching, and gathering inspiration.
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