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Keep the Adolescent Informed Project

This project will help break all barriers faced by adolescents in accessing information and services on Sexual and Reproductive Health (SRH)

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What specific problem(s) are you trying to address?

Ghana has a large youthful population with those between 10-19 years constituting 22.4 percent of the total population according to 2010 population census. The rate of increase in the population especially for the youth had been rapid for the past few decades. Yet, less attention has been given to those within this age group. These youth face numerous challenges that eventually affect their quality of life and their ability to reach their full potentials. This has led to increase in teenage, high rates of sexually transmitted infections particularly HIV/AIDS, high rates of school dropout, increasing number of unsafe abortion and high maternal mortality rate.

What are some of your unanswered questions about the problem(s) you are working to address?

Myths and misconceptions about family planning services as well as negative attitude of health workers towards adolescents who seek for information and services on SRH still poses a challenge in combating this problem. According to statistics from Ghana Health Service, 57,000 (Fifty-seven thousand) teenage pregnancies were recorded nationwide in the first half of 2017 which makes the situation very alarming. The root course of this problem is inadequate access to accurate information on SRH.

Explain Your Idea

The project aims to enable more than 10,000 young people to have access to Sexual and Reproductive Health and Right information and services by using the Contact Centre approach and Drone Delivery system to deliver Comprehensive Sexuality Education pamphlets and contraceptives to the worse affected areas. Many of these worst affected areas are located in places that are very difficult to reach physically, making it very difficult and expensive in carrying out regular outreach to provide them access to both information and services. By employing both the Contact Centre and Drone Delivery services, the high incidence of teenage pregnancy due to lack of access to information and services will gradually be a problem of the past. This will be done together with the training of some young adolescents who are going to serve as peer educators and contact persons within these communities. The contact centre and the drone delivery control centre will also be managed by volunteers with supervision from experienced professionals. This approach if applied very well with a comprehensive mechanism, will in no doubt be the solution that will eventually contribute in solving this challenge. By the close of 2015, statistics indicated that Ghana had 35,283,957 telephone subscribers, which represented a teledensity of 129.63 per cent. This figure indicate that the use of mobile technology will be the best and cost efficient way of tackling this challenge.

Name the three most important ways that your idea will address your identified problem(s).

• The Contact Centre will serve as a point where adolescents from remote villages and communities can easily have access to free, accurate and reliable information on Sexual and Reproductive Health and Right • The combination of these two approaches will help reduce drastically the high incidence of teenage pregnancies, Sexually Transmitted Infections particularly HIV AIDS and unsafe abortion that is claiming the lives of many young innocent girls. • Many more young people through this project will be empowered to join the call that seeks to protect the rights of girls and women.

How is your idea unique?

This idea is unique because the two approaches have not been tried simultaneously in the area Sexual and Reproductive Health. I believe that, this idea will help solve one of the major challenges confronting our work with regards to making it easy for people to access information on sexual and reproductive health by expanding our reach to adolescents who are in need of information and services. We will give credit to Marie Stopes International Ghana for leading the way with the Contact Centre approach but much more innovative approach needs to be done for a maximum impact to be created. If this project becomes a reality, we are very much optimistic that our impact will go beyond the ten thousand (10,000) adolescents that we have projected.

What are some outstanding concerns or questions that you have regarding your idea?

Currently, we are still researching into how the drone approach will be implemented and sustained as well as the sustainability of the whole project even after we have exhausted the funding. Looking at the progress we are making, it is our hope to complete that aspect soon.

Who are your end users?

People between the ages of 10 and 19 have special needs particularly in area of sexual and reproductive health which include family planning. Information access on Sexual and Reproductive Health is highly inadequate and mostly inaccurate since the sources are from peers who are mostly not well informed. This project will target 10,000 adolescents between the ages of 10-19 years located within villages and rural communities within Central Region of Ghana. According to Ghana Health Service Report on teenage pregnancy in recent times, Central Region recorded a high prevalence rate of 14.4 percent in 2014 and in 2016 recorded over 12,404 teenage pregnancies making it continually a major problem within the region that need to be dealt with.

Where will your idea be implemented?

  • Ghana

What is the primary type of emergency setting where your innovation would operate?

  • Community at risk of disaster
  • Other

Tell us more about the emergency setting that you intend to implement in

The project will be implemented in an environment that harbor’s a lot of myths and misconceptions around family planning and contraceptives. This environment also attach high level of importance to giving birth.

What is your organization's name?

Informed Choice Foundation Ghana

Tell us more about you.

Informed Choice Foundation Ghana is a youth led Non-governmental, non-profit organization operating in the Central Region, our main focus is to contribute in helping our youth grow to reach their full potential, and we are doing this through investments in young people with regards to their health, education, security and developmental growth. Our team is made up of health professionals, guidance and counseling experts, demographers and other volunteers we call on as and when we require their expertise.

Organizational Characteristics

  • Youth-led organization

What is the current scale of your proposed innovation?

  • Still in planning phase and does not exist yet

Experience in Implementation Country(ies)

  • Yes, for more than one year.

Expertise in Sector

  • Yes, for more than a year.

Organization Location

Kasoa, Central Region, Ghana.

What is your organizational status?

  • Registered non-profit, charity, NGO, or community-based organization.

What is the maturity of your innovation?

  • Early Stage Innovation: exploring my innovation, refining, researching, and gathering inspiration.


How has your idea changed based on feedback?

After deliberation with beneficiaries using a group interview procedure, we made the following conclusions, 1. The end users (beneficiaries) were enthused about the project and gave positive feedback which support the project. 2. The feedback indicated that a lot more sensitization needs to be done since many of these adolescents have little understanding about Contact Centre

Who will implement this idea?

The idea will be implemented by the Informed Choice Foundation Ghana Project Coordinator together with our team of volunteers who are specialized in guidance and counseling, demography, health education and project management. We will also engage the services of aviation experts to perform consultancy services with regards to the drone management. We will as well make use of Peer educators to facilitate our work in the various communities.

Using a human-centered design approach, you may uncover insights that lead to small or foundational changes to your organization’s existing strategy or processes in order to unlock the potential of your idea. How would your organization go about making such changes?

Informed Choice Foundation Ghana believes that every project for the people must be by the people. Consistent engagement with the people is therefore an inevitable process. We will be readily prepared to make adjustments and changes if the need arises. We believe that project success is assured if we make room for changes in strategies when the need arises. Our monitoring and evaluation experts will be tasked to make available any findings during the life span of the project.

What challenges do your end-users face? (1) What is the biggest challenge that your end-users face on a day-to-day, individual level? (2) What is the biggest systems-level challenge that affects your end-users?

One of the biggest challenges our end-users face is the challenge posed by a culture that is filled with myths and misconceptions. Aside that, issues patterning to Sexual and Reproductive Health are also considered private. This will pose a bigger challenge between our peer educators and the older generations in the various communities. Even though the use of mobile phones had increased exponentially, a lot more young people within these rural communities still don’t have access to phones. This will also pose a challenge to these adolescents who would love to contact the Contact Centre but do not have the means to do so.

Tell us about your vision for this project: (1) share one sentence about the impact you would like to see from this project in five years and (2) what is the biggest question you need to answer to get there?

In the next five (5) years, we want to see that all bearers that young people face when accessing information and services on Sexual and Reproductive Health had been removed and that all problems which exist because of this challenge such as teenage pregnancies, Sexually Transmitted Infections, Unsafe abortions have reduced drastically. Our biggest question is “how to address the myths and misconceptions on Sexual and Reproductive Health brought about by our culture”.

What is it that most attracted you to Amplify instead of a more traditional funding model?

We opted for Amplify because of its human-centered approach in solving problems that are confronting the existence of human.

Do you intend to implement your Amplify idea in refugee camps / temporary settlements?

  • We aim to implement our Amplify idea in support of displaced populations, but not in a refugee camp / temporary settlement.

How long have you and your colleagues been working on this idea together?

  • Less than 6 months

How many of your organizations’s paid, full-time staff are currently based in the location where the beneficiaries of your proposed idea live?

  • Under 5 paid, full-time staff

Is your organization registered in the country you intend to implement your idea in?

  • We are registered in all countries where we plan to implement.

My organization's operational budget for 2016 was:

  • We didn't have an operating budget

What do you need the most support with for your innovation?

  • Business Development / Partnerships Support


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Hi Jonathan and team!

An important reminder, Refinement Phase closes this Thursday, October 26 at 11:30pm PST.

We can only consider complete submissions, so please make sure that you have reviewed the Feedback and Refinement Phase Checklists and answered all of the questions on the platform. Note that we added one more multiple choice question to the end of the form.

If you're having trouble figuring out how to edit your idea, please refer to this guidance:

Best of luck!

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