Eco-Friendly = Economically Friendly
I grew up in a low-income community, which makes it hard to think about these global, daily problems. For there to be greater impact, living sustainably should be marketed as saving money as well.
For familes in low-income communities, hearing about the cost-saving benefits of installing a solar panel will simply be ignored once the price of installation is mentioned.
You can tell me that it's an investment in my future and for others and that it will save me money, but the price tag of that solar panel($4500) is enough for me to never want to hear about saving energy again.
There's got to be a better way to market renewable energy to all communities, wealthy and lower-resource. We've got to think of how to make financial burdens invisible in order to get to the heart of the problem: investing in renewable energy is a responsibility to the present, current, and future generations.