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(Update:) Let's create addicts!

Using the psychology in behalf of creating a positive addictions to use renewable energy technologies. People are intended to get used to a things that give them pleasure, right? So let's create some pleasure by renewable energy and make them addict. It is a 6 step process including; 0. Feasibility ( Place, Actors & Funding ) 1. Install 2. Monitor 3. Reward 4. Uninstall 5. Monitor & Compare 6. Reinstall & Financial Model

Photo of ezgi bekdemir
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I live in Turkey and I have been working on a project about energy consumption and efficiency in Turkey lately so I want to start with some information about Turkey (2013);

Energy Dependency: %75
2013 Energy import cost: $60000000
Energy usage in buildings: %35 

Approximate Energy Saving Potential in Buildings in Turkey;



So what?
It is an obvious fact that energy is crucial and primary sources are limited and energy savings on buildings has a great potential.
So;
Target group of this idea is residential - non-residential buildings and end users.

Step 0) Preparing a feasibility report about energy needs, renewable energy sources and actors ( government policies, private sector, loval and international actors and funds)

Here are some of other related ideas:
  • https://openideo.com/challenge/renewable-energy/ideas/incentives-reference-guide
  • https://openideo.com/challenge/renewable-energy/ideas/partnership-for-ideas-renewable-energy-in-tanzania
  • https://openideo.com/challenge/renewable-energy/ideas/a-revolving-fund-for-solar-energy
  • https://openideo.com/challenge/renewable-energy/ideas/smart-city-africa-project-build-a-smart-city-and-it-will-build-many-other-smart-cities
  • https://www.greenmountainenergy.com/for-home/renewable-rewards-buy-back-program/
  • http://www.epa.gov/greenbuilding/tools/funding.htm
Step1) Install the renewable technologies to buildings for free for a limited time usage. (between 3-6 months) 
User will think that no cost and no harm to do it because it is for free and temporary and there will be quite a little resistance to change.

Step 2) Let the users monitor how energy consumption, co2 emissions and water footprint, waste etc. change after installation compare to before. Also let them know how much money they are saving and how much they are helping to environment compare to neighbors, friends or the entire world etc.
" If you are not measuring it, you cannot manage it"
By doing it, we will make the advantages appear and create an awareness.

Here are some of other related ideas:
  • https://openideo.com/challenge/renewable-energy/ideas/making-renewable-energy-tangible-to-the-everyday-user
  • https://openideo.com/challenge/renewable-energy/ideas/reisp-renewable-energy-information-system-portal
  • https://openideo.com/challenge/renewable-energy/ideas/personal-monitors-for-reduced-energy-consumption

Step 3) Rewarding for the savings the user made within a month. People already can get paid for the excess renewable energy but rewarding them for every savings they made might me a great motivation as well.
This step may even include some kind of game like SimCity that you can simulate your consumption behaviors so you can make some estimations about how much savings you may have and once you do what kind of reward you will get.
This step also promotes monitoring step.

Some of rewarding system offers;
1) Getting money for every unit of savings
2) Getting point for every unit of savings so you can collect the points and do shoping with it
3) Getting point for every unit of savings and compete with the other people from neighborhood or even other countries.

Her are some of other related ideas;
  • https://openideo.com/challenge/business-impact-challenge/applause/introducing-a-rewards-program-for-sustainable-businesses
  • https://openideo.com/challenge/how-might-we-give-children-the-knowledge-to-eat-better/inspiration/rewards-bribes-freebees-and-anything-else-to-motivate-change
  • https://openideo.com/challenge/localfood/applause/local-rewards-localites-network
  • https://openideo.com/challenge/business-impact-challenge/inspiration/internal-and-intrinsic-motivation-as-a-reward
  • https://openideo.com/challenge/renewable-energy/ideas/giving-back-rewards-for-individuals-organisations-for-reducing-generating-and-storing-renewable-energy-for-other-households

Step 4) Uninstall the system at the end of the time limit.


Step 5) Let the users monitor how much difference renewable energy system made. Let them compare and make the difference visible.
Now they have their own information instead of some salesman person's words or advertisements and once they lose it, they will miss the pleasure of saving money, being helpful and important to environment and being better than others.

Once they want the system back, we need to offer them a tempting and an affordable payment system.

Step 6) Addition to tons of funds about renewable energy, Energy Performance Contracting (EPC) model can be used to develop a financial model.


According to global building stock database data, commercial, residential, and industrial buildings are responsible for 47% of global greenhouse gas emissions and 49% of the world’s energy consumption and at the end of these 6 step process, we will may have millions of addicts to help to reduce these numbers to nearly zero.

What distingueshes this idea from others is getting the changes back at the end of the period and letting user to miss and want it back like how happens in addictions!

 

Please indicate which type of energy is most relevant to this post:

  • A combination of various types of renewable energy

This idea emerged from:

  • An Individual

8 comments

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Spam
Photo of Anna MacDougall
Team

Hi,

This project by the Van Alen Institute and Imperial College London’s Sustainable Society Network may be of interest as you move forward with your research, albeit this is more generically 'built environment' focused:
http://www.vanalen.org/elsewhere/

Some blurb on it:
Ecologies of Addiction is an interdisciplinary research initiative into the complex relationship between addictive behaviors and the physical environment of the city. Van Alen is collaborating on the first phase with Imperial College London’s Sustainable Society Network (SSN+), and has selected a research team based at King’s College London to investigate how a person’s vulnerability to addiction may be impacted by his or her environment.

“Addictions present a huge challenge, and we think that a better understanding of how they work spatially can shed light on many other aspects of well-being and how it is impacted by environment,” explained Van Alen’s Executive Director David van der Leer.

The team will apparently present their findings in May 2015 at a series of public events in London, and in June 2015 in New York City.

Spam
Photo of Matt Renner
Team

The first one is free... :)

Great idea for demonstration. How do you see this approach scaling fast enough to make a significant dent in the amount of renewable energy needed to help us avoid climate disaster? Do we have to get every user "hooked," or can we expect others to want RE as a result of their neighbors adopting it?

Spam
Photo of DeletedUser
Team

DeletedUser

Neat idea, Ezgi! That would be especially useful in communities that are not really aware of the benefits of renewables. Once they swallow the hook, they'll want to have their own solar panels and wind turbines. Thank you for sharing your idea!

Spam
Photo of Meena Kadri
Team

Exciting stuff, Ezgi – and we're loving your thinking around incentives and business models. Who do you think might be best placed to kickstart an initiative like this and provide front end funding? How might you get them excited about your idea? We're excited to learn more...

Spam
Photo of ezgi bekdemir
Team

Hi Meena, thank you for your comment. Even I think Europe or China could be a good place to start because of governments' support programs, a detailed feasibility report should be prepared before taking action. I also have done some editing based on Natalie's and your questions :)

Spam
Photo of Meena Kadri
Team

Nice one! It's awesome to see that you're visualising your thinking along the way. And here's a friendly tip: to activate links in your post, hit the Update Entry button up there on the right, then follow the instructions here: http://bit.ly/oi_link  

Spam
Photo of Natalie Lake
Team

Hi Ezgi,

I had never thought about using positive addiction to promote an initiative. This is a super creative idea. What sorts of rewards are you thinking about using for the participants in your project? I'd love to hear more about your ideas for piloting! Once you get your user hooked, will they have to buy the entire system or will you come up with payment plans similar to Solar City (They can purchase the entire system, purchase electricity for less than they pay their utility or pay in chunks over 20-30 years?)

I could also see this idea of positive addiction working with another user, McGee,'s Meter Hero idea. You guys might enjoy bouncing ideas off of each other.

https://openideo.com/challenge/renewable-energy/ideas/simple-payments-for-energy-and-water-savings-that-offset-our-water-and-energy-footprints

Finally, I think a storyboard (or maybe a usermap) would illustrate your idea really nicely. What do you think?

https://openideo.com/blog/community-prototyper-storyboards

Thank you for sharing your unique and creative idea.

Spam
Photo of ezgi bekdemir
Team

I also thank you Natalie. I have checked other ideas here to see that if I can find an other supportive ideas like McGee's Meter Hero idea and it turns out there are lots of it :) It seems that it is possible to make a team for each step of this process :)