This is very cool marketing initiative that Unilever created in order to reach out with product messaging to those they were unable to reach via traditional channels.
These populations are similar in that they have few infrastructural resources. It got me wondering if we can use this similar system to deliver quality educational content to areas with few resources?
What if we can bring in inspirational speakers and world leaders to speak to them every now and again? Can we give them a world class education?
The inherent drawback is that it is one sided but maybe with an educator on the ground we can make it interactive as well?