LettuceBee Empowered | Sammaan
A Mindful Design Studio
Train and economically empower the mothers by giving right design direction to their existing skills and creating marketable products.
EXPLAIN YOUR IDEA
Safety Pins necklaces
Afghan Refugee Women in Pakistan. Sammaan was organically born while LettuceBee Kids was trying to cater to its biggest challenge. To keep Afghan trash picking children off the street - yet sustain their daily income stream, we decided to economically empower their mothers through various marketable design experiments and products.
Sammaan is a blend of many heartfelt experiments and art projects that aim at improving lives of those who create them, and those who use them.
Sammaan has been operative for the past 16 months and we have worked with more than 150 afghan refugee women in Islamabad, federal capital area. The idea was tested by creating necklaces made out of inexpensive safety pins and glass beads. Women were give certain designs and later, the necklaces were assembled and packaged. We tested the market by creating a minimum viable product, named and displayed it at a local crafts market and at our annual exhibition in Pakistan and Paris. It happened to be a big hit, we ran out of the stock and got many new orders. The safety pin necklaces has become one of our signature product. We keep experimenting with new ideas with various mediums like leather, natural dyes and fabric.
After creating one too many random necklace designs, we are not launching a new series of 9 necklaces, named after 9 important women of the world who changed history. It happened because of the our client's feedback as we were having a hard time keeping a track of the designs and supply chain also became very difficult to manage. Now this fixed series will be easy to manage, replicate and market.
SKILL SHARE (optional)
We can use help with taking our design products in the international market to promote these women and the traditional craft. the aim is to retain the integrity of our rich culture, art, language and convert it into contemporary products so we can enjoy it again through its form, identity and compositions.
The skills/expertise I can share is design/visual thinking due to my educational background and extensive experience of working in the field. I can convert an idea into a product that sells.
TELL US A BIT ABOUT YOURSELF
I am a graduate of Rhode Island School of Design. My research project explored family and community structures, examining how a prosperous social structure takes physical form through design. I am a 2012 iCats Fellow with LGTVP, Switzerland and 2014 Acumen Fellow. I am currently working in Pakistan.
IS THIS AN IDEA THAT YOU OR YOUR ORGANIZATION WOULD LIKE TO TAKE FORWARD?
Yes, I have implementation capacity and am interested in and able to make this idea real in my community.