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LettuceBee Accepted

A bridge between children & existing schools after improving their self-image/confidence through informal education & social inclusion.

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EXPLAIN YOUR IDEA

Evidence shows that the chances of retention for a 'displaced' child placed into a regular school are alarmingly low. A universal reason is: the child's low self esteem; a feeling of not belonging. This gap is why separate 'schools for displaced/under-privileged children' emerge, perpetuating class disparity and making sure that these children remain on the fringes of society. LBK solution focuses on boosting their self-image using four components grounded in informal education: LettuceBee Artists: We involve our children in therapy through art sessions. We then convert the artwork into merchandise like greeting cards, stationery, lifestyle & textiles products. LettuceBee Farmers: The process of sowing a seed and reaping the fruit teaches children patience, responsibility and teamwork. A vegetable garden is maintained and cultivated by the children under adult supervision. LettuceBee Band: Studies show that children who are actively involved in music do better in reading and math, are better able to focus & have higher self-esteem. The children are taught music to form a band and play together which helps them gain confidence to perform in front of large audience.

WHO BENEFITS?

Afghan refugees in Pakistan

PROTOTYPE

Led by a young, dynamic team – LBK pre-piloted this program in 2011 with a group of 70+ children and witnessed tremendous results. Following art therapy sessions, LettuceBee Artists has converted the children art-work and launched a series of products; stationary products and other life-style/textile products the revenue from which is used to fund further activities. A national radio-channel has committed to sponsor music therapy, LettuceBee Band. A local university offered their computer labs, where we started LettuceBee Literate and the kids are given basic education through Khan Academy and other online resources. IE Business school in Madrid, Spain took up LettuceBee kids model as a case study for their 400 business students to come up with more sustainable solutions. LBK conducted four successful products exhibitions in Pakistan We had our first international exhibition in Paris, hosted by the PakEmbassy in France. Currently we are exploring collaborations with corporates.

FEEDBACK

Diversified the product line according to the demand of our clients. Followed up on the suggestions/business ideas presented at the IE business school Madrid. We are looking into various collaborations as nothing can be achieved in isolation. We have been successful in bringing a few local and international schools onboard who have started buying our notebooks. After failed attempt to bring the slums to the city at our previous facility, we recently acquired a place next to their dwelling and won the trust of the entire community, after a few months of interactions, conversations and the involvement of the mothers.

SKILL SHARE (optional)

We can use help with taking our design products in the international market to promote these women and the traditional craft. the aim is to retain the integrity of our rich culture, art, language and convert it into contemporary products so we can enjoy it again through its form, identity and compositions. The skills/expertise I can share is design/visual thinking due to my educational background and extensive experience of working in the field. I can convert an idea into a product that sells.

TELL US A BIT ABOUT YOURSELF

I am a graduate of Rhode Island School of Design. My research project explored family and community structures, examining how a prosperous social structure takes physical form through design. I am a 2012 iCats Fellow with LGTVP & 2014 Acumen Fellow. I run LettuceBee Kids in Pakistan.

IS THIS AN IDEA THAT YOU OR YOUR ORGANIZATION WOULD LIKE TO TAKE FORWARD?

  • Yes, I have implementation capacity and am interested in and able to make this idea real in my community.

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