OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

Final Update: Waste Free Wednesday - let's start a social movement to cut down waste 1 day a week

Get people to pledge to stop consuming products that will end up in landfill on Wednesdays. UPDATES: I've uploaded new content to the Facebook page to try and build this idea in the real world. https://www.facebook.com/WasteFreeWednesday

Photo of Jes Simson
49 41

Written by

UPDATE (21 May):

OK - so I've just completed my second No Waste Wednesday and today went much better than last week.  I think that this shows that building a really strong habbit is going to take commitment over a couple of weeks (at least until it becomes second-ish nature).

Key Lessons So Far:
  • I have to remind myself constantly throughout the day:
    • how might I tie this new habit to other Wednesday habits (eg: exercise regime / social events / mid week tiredness) - similar to Leigh's incredible work over here
    • how could I use tech to remind me throughout the day?  I've used outlook reminders (scheduled as meetings) close to lunchtime and home time to remind me not to buy things.  I could also set up to do tasks that send me push notifications around these times.  Social could also work well - however, only when friends are also participating on mass and posting about it. 
  • I'm constantly surprise by what is and isn't recyclable in Australia
  • The power of social - I think that there are a couple of ways you could further harness social to build this:
    • posting a pledge badge on your feed - it not only keeps you accountable (friends know about it), but spreads the word and enables encouragement. 
    • Perhaps you could also amass points for the difficulty of your weekly challenges as well as the number of consequtive Wednesdays you have participated. This could be posted on your feed or to the group. This could encourage this to become a weekly thing rather than just a one day wonder. 




PROBLEM

We all know that we consume way too much.  As communities, all this stuff adds up pretty quickly.  One of the largest barriers to large scale behavioural change is the mentality that individual action can't actually impact this consumption at scale.  

So ... how might we empower people to change their wasteful behaviours while helping them to empower their communities to do the same?  By creating a social movement centered around communities collectively reducing, reusing and recycling.   

IDEA - Introducing Bret ... 

Meet Bret, he has just socially pledged that he will go waste free on Wednesdays.  He pledges that he won't consume anything on Wednesdays that will end up in a landfill.  

Because Bret pledged this on his social networks, he will not only be held to account by his friends, colleagues and community, but he will also help amplify the 'waste free' message to his network. 

Partnerships with key organisations in Bret's community will help him stick to this pledge while also further amplifying the message. 

SOCIAL PLEDGES

The pledges need to be adaptable and responsive to individual circumstances, otherwise the movement will be too rigid to take off. 

Bret pledged that he won't consume anything that will end in Landfill - he will only consume products that can be composted or 100% recycled.  His girlfriend Laura is more hardcore, she pledges that she won't buy anything on Wednesdays, instead relying on the things she has amassed over the week.  

Liam sees Bret's pledge on facebook and thinks that that's probably a bit too much for him.  For the first month, he pledges to stop buying bottled water (this is something he does regularly.)  Sally pledges to stop smoking on Wednesdays so that her filters don't end up in Landfill (or down a storm drain).  

When Liam and Sally see Bret at the pub, they have a laugh about how they have found the challenge and the tips and tricks they found have worked.  Everyone has also been posting about the troubles and triumphs they have faced following the peldge on their social networks, which increases this sense of support.  

HELPING BRET CHANGE HIS BEHAVIOUR

While Bret has the best intentions, he often finds it really difficult to follow through.

Reminders - App

With the 'No Waste Wednesday' App, Bret is able to access toolkits that help him identify the areas where he will struggle to follow his pledge.

The App will also allow Brett to schedule reminders (push notifications etc) to help him throughout the day.  For instance, 15 minutes after his alarm goes off, the app reminds him to grab his lunch out of the fridge (as he can only buy lunch in non-recyclable materials where he works).  He also schedules a mid-morning reminder to grab his ' keep cup' before he goes and buys coffee. 

Toolkit 

'No Waste Wednesdays' have developed a useful toolkit to help Bret along the way.  This toolkit includes shopping lists, recipes, how to guides to help him navigate his Wednesdays. (similar to live below the line:  https://www.livebelowtheline.com.au )

Encouragement

The app also encourages Brett to keep going.  The app outlines some of the personal benefits Brett will receive when he reduces his waste.  

For instance, Brett has committed to use the money he usually spends mindlessly buying things on Wednesdays to take Laura out for dinner at a fancy resturaunt if he sticks to his pledge for 3 months.

Brett is also happier because he is engaging more with the products he is buying because he is thinking about what he actually wants. 

See this article on the benefits of buying less stuff

BUILDING A MOVEMENT WITHIN COMMUNITIES

There are two different ways you could help build this within communities: (1) leverage the power of participants' social networks to amplify the message (eg: facebook updates / tweets / pins / instagrams about journey); (2) partnership with key community organisations so that they  can help spread the word and build up support. 

Potential parterships:

Brett is constantly remindered to keep to his pledge because key organisaitons within his community amplify the message.  As a result, Brett really engages with these organisations. 

If this is to become a movement, you probably need to allow organisations to take the concept, mould it and make it their own (an open source philosophy).  This will give organisaitons the breathing space to really engage with it.  

(1) Schools: Bret works as a primary school teacher.  He encourages the kids at his school to bring their lunches in recyclable or reuseable packaging on Wednesdays.  He also uses 'Reduce, Reuse and Recycle' as a theme to help teach his kids about science, human geography, maths, history, consumer issues and the environment.  The art and music teachers also get kids to creatively engage with recycling in their class by using recylced materials. 

(2) When Bret visits his local supermarket, he notices that they have specials on products that are 100% recyclable every Wednesday.  These discounts are greater where the packaging is made from 100% recyclable materials too.  They also promote unpackaged fruit and vegetables on this day.  

(3) Every Wednesday, Bret's facebook newsfeed fills up with creative ways his friends are fulfilling thier pledge - along with a #nowastewednesday .  Bloggers and online publications that Bret likes are also pushing him content that shows him how to recycle or upcycle things so he doesn't need to buy new.  Food blogs are also showing him great ways to revamp Tuesday's leftovers so he doesn't have to throw it away. 

(4) Bret also likes brands that engaged with sustainability.  Bret begins to deeply engage with the brands that also promote 'no waste wednesday' - see Patagonia's ' common thread's pledge'. 

(5) One Wednesday, Brett urgently needs to buy a new jumper.  He walks down the highstreet and notices that second hand shops (charity / thrift / opportunity shops) offer promotions on Wednesdays to buy 'recycled' clothing.  He also notices that shops that mend or fix things offer promotions. 


UPDATE 1:  18 May 2014 - My experience with Waste Free Wednesday

So I went waste free last Wednesday and these are the things that I found:

(1) Building up a framework to support pledgers is going to be key to change behaviour because sometimes you just forget.  Reminders, setting daily (or monthly) goals and tying behavioural change to habits is really important. 

I was really good for the morning, I remembered to pack my lunch and then I went shopping after the gym and I completely forgot.  I ended up buying some cheese wrapped in glad wrap.  I was really annoyed with myself once I realised. 

( 2) How do you quantify waste on any given day?  

So, I ate leftovers for lunch and dinner on Wednesday.  I also ate some nuts for breakfast that came out of plastic packaging (although I didn't purchase or throw that packaging away on Wednesday).  Does the packaging that the food came in on another day count towards Wednesday's total?  I feel that you can't get too picky about this because then it will be too hard, but equally there is potential for loopholes. 

(3) Social element 

I really think that a social and community element would help drive this - if anything, it could ensure that there are reminders throughout the day to go waste free. 

I've started a pretty simple facebook page over here to try and prototype this idea: https://www.facebook.com/WasteFreeWednesday .  

I've also got the twitter handle @nowastewed


 

Describe how your idea would help form new habits and improve recycling at home

I think this could work for a couple of reasons: (1) A big idea that's simple to understand, memorable and flexible enough to appeal to a wide demographic / can be adapted to meet the needs of that wide demographic (2) Linking behaviour to a day of the week (hump day). Changing behaviour is really hard. By building on an existing pattern (the week), building a memorable trigger into that week (No Waste Wednesday) it is hoped that behaviour will slowly change over consecutive Wednesdays. Using the weekly pattern also gives the movement 52 days a year to engage, increase awareness and build behavioural change. (3) increasing engagement and awareness. Where people have pledged, they should be compelled to engage with the products that they are purchasing to work out what can actually be recycled and what is destined for landfill. This knowledge, awareness and engagement will hopefully impact action during the other six days of the week too. (4) Tapping into a human need to connect with the community, do something that matters, is meaningful, be part of something bigger than yourself (and help the environment) (aka intrinsic incentives). (5) starting small and building behavioural change over time as you gain mastery and confidence. It's much easier to pledge behavioural change 1 day a week than to go cold turkey. Hopefully the weekly cycle will help people reflect on what they struggled with each week to improve and get better as they go on. (6) doing it together - using the community (off and on line) to help collectively build and change behaviours. If the movement gains traction, there is comfort in knowing that your pledge is shared by the community. You feel part of something bigger and can draw inspiration from others doing the same thing.

How might you design an early, lightweight experiment to further develop your idea?

We could prototype the idea on Facebook. I've started a pretty simple page over here: https://www.facebook.com/WasteFreeWednesday . I've also got this twitter handle @WasteFreeWed

What aspects of your idea could benefit from the input of our OpenIDEO community?

If there are any digital advertising or product people out there, I would really appreciate the feedback on how to build social movements. Any suggestions for a pledger toolkit would be greatly appreciated. I hope to prototype this over the coming week. UPDATE: Any help to write content for the new Facebook page / twitter handle to help prototype the social element would be greatly appreciated.

Evaluation results

12 evaluations so far

1. How well do you think this idea will create new habits for the people involved?

Really well. I can see it creating lasting behavioural changes - 58.3%

The idea is pretty good but I’m not sure it will make new habits - 33.3%

Not sure the idea would really help people establish long-lasting habits - 8.3%

2. Can the idea be scaled to work in different countries and with different people?

Yes – it’s clear how the idea could be adopted by people from far and wide - 66.7%

Seems like it could work but needs some fleshing out - 25%

I don’t think it could be easily used in different locations - 8.3%

3. Can the idea be used regardless of the local recycling schemes?

Yes – it doesn’t seem to rely on a particular collection scheme - 91.7%

Possibly – although it might work better under some schemes rather than others - 0%

I think it might only work under particular circumstances - 8.3%

4. How easy would it be to pilot a version of the idea to test it out?

Really easy – ways to test this idea further are already springing to mind - 83.3%

Piloting this idea would be possible but it could take a lot of time and resources - 16.7%

A pilot doesn’t seem easy at this point - 0%

5. Overall, how do you feel about this concept?

It rocked my world - 50%

I liked it but preferred others - 41.7%

It didn’t get me too excited - 8.3%

49 comments

Join the conversation:

Comment
Photo of Jessie Dong
Team

This idea reminds of Earth Hour program. "little" effort can make a big change. Great thinking!

Photo of Ju
Team

Hi Jes, I think this is a great idea, and that just getting the idea of WFW out there would make a big difference! There are a surprising amount of people who believe everyone should recycle and do better etc but somehow fail to apply it to themselves, or think about their own impact in anything more than very general terms. I think that if the slogan of WF Wednesday could take off, then just that, all by itself, will make people start to look at their own habits more critically.
So I wanted to like your Facebook page (to get the ball rolling :) ), but I wonder if you would have time to add an explanation to it, about what WFW is and wants people to do? Along the lines of what you have written here.
If you set it up as a public page or group instead of a personal page, Facebook allows you to pin a post to the top of the page so that it stays permanently at the top, which would mean you could have a short summary explanation (so that the gist is visible without clicking on "read more") followed by eg your stories of Brett, Laura, Liam and Sally (Social pledges). Hope this makes sense!!

Good luck with it, and if you add an explanation to the facebook page, let me know!

Photo of Ju
Team

Perhaps something like this for a top post? (I just typed it off the top of my head, but it probably wants to be something similar, ie short and gets the idea across quickly)

Can you go a whole day without contributing anything to landfill? Easy right? No bottled water, no packaging, nothing to be put in the garbage for the whole day. Join the challenge every Wednesday, and share this with all your friends. If we all work on our personal WasteFree Wednesdays, we will have a big impact on climate change, and our world will soon be a much cleaner place!

Photo of Leigh Cullen
Team

Congrats Jes on both ideas! Well done. Look forward to seeing it all in action. Will do a little retweeting myself on WFW's & will take the pledge. Tomorrow's Wednesday & a great day to start! Leigh

Photo of Jes Simson
Team

Thanks Leigh and thanks for all your help and collaboration over the last few months, it has been a lot of fun.

Photo of Goders
Team

Congrats Jes! Looking forward for Wast Free Wednesdays !

Photo of An Old Friend
Team

Congrats!

Photo of Alaine Newland
Team

Hey Jes – I thought this might be of interest to you and this idea [http://www.realfarmacy.com/hasnt-made-trash-two-years-what-life-like/].

Would love to hear about any progress on this idea! if you have a chance, feel free to post an Impact Story with your latest update and a call to action to the community to keep up the momentum. :)

Photo of OpenIDEO
Team

Congrats on your winning idea, Jes! We loved the simplicity and sticky nature of your idea for a social movement – and that you’ve gone ahead and tried being wasteless on Wednesdays yourself. Way to go! Moving ahead, we can imagine people might need some clear language about what going wastefree (or wasteless?) means, or you can choose to make the call to action broader and open to interpretation. Either way, critical mass seems to be the next challenge, maybe reaching out to someone with a large following and getting them onboard is one way to get started? We look forward to seeing what’s next! Also, if testing your idea has changed your recycling habits, we’d love to hear about that in the Impact phase, so make sure you add your story once it opens. #WasteFreeWednesdays !

Photo of Jes Simson
Team

Thanks OpenIDEO, it's been so much fun. I'll keep you updated.

Photo of Emma Hunt
Team

Jes, Congrats on making it through to the next phase with your great social movement. I look forward to seeing this in action. I thought to myself at lunch today of the terrible waste with all the plastic containers and cutlery that they give you, such that if everyone had a waste free day once a week, the Impact would be just enormous. I am not sure where you are based in the world, but I know that there are many like-minded people who are running numerous cafes, street carts (with social-impact grant funding) etc that you could approach to get on board and promote the Waste Free Wednesday concept.

Photo of Jes Simson
Team

Thanks Emma for all of your awesome help! That's a great idea to target food businesses who are already engaged in this area. I live in Melbourne (Australia) and we have a heap of cafe's with these kinds of initiatives (like http://www.streat.com.au / various eco friendly cafes). They could be great partners to get involved with.

Photo of Emma Hunt
Team

Jes, I used to live in Melbourne so I know STREAT, they would be a great partner, I know that they have recently expanded their operations beyond the carts, so more IMPACT!

Photo of Emma Hunt
Team

Also you could consider the Abbotsford convent, they have a big community base, and have beautiful grounds to host a waste free lunch or waste free day expo?
Also perhaps you could use the STREAT cart at Fed square, and do a waste free lunch for city workers on a Wednesday.
Food for thought.

Photo of Jes Simson
Team

Hey Emma, sorry for falling off the face of the plant. It's been a crazy few weeks.

StrEAT would be a great partner. They have a cafe in the business end of Melbourne so could be a great partner for WWW. Abbortsford convent could also be great, although I have only ever gone there on the weekend. Thanks of your all of your amazing help!

Photo of Shimolee Nahar
Team

Jes -

I like your idea of personal goal setting. Can we set goals as a group - maybe as a household/group of friends and have each other remind us of reducing impact? I was thinking - we could take inspiration from the weigh watchers club? Can recycling translate directly in improving our self image/health? Social pressure and expert guidance to stay on track? I will try and sketch something out to share soon. Would like to hear your thoughts on this. Thanks.

Photo of Jes Simson
Team

Hey Shimolee - thank you for your awesome feedback.

Please feel free to send me any of your thoughts - my contact details are on my profile page.

I definitely think that involving wider communities is the key to getting traction for this idea. The social element also relies on having friends who will hold you to your pledge. At the very least, you need households to band together. I also agree that you need expert guidance - perhaps this could come in the form of bloggers?

I definitely think that you could use waste free wednesdays to improve other areas of your life. My experience is that you tend to buy healthier food when you eliminate packaging waste (as a lot of processed foods come in non-recyclable packaging).

Photo of Shimolee Nahar
Team

Hi Jes,

Thanks for your response. I am thinking what would motivate people to pledge on being waste free? Peer pressure could work the most in teens. Maybe the idea can initially target youth - either a campaign through dosomething.org or through high schools or organizations pledging going waste free on a particular day. For e.g., a waste free wednesday challenge? Check this out: https://www.dosomething.org/campaigns/13-gallon-challenge

Photo of Jes Simson
Team

Thanks for the link to http://dosomething.org Shimolee. I've heard about them but never really dug deep into what they do, really inspirational stuff. I agree that peer pressure could world really well for teens and that do something could be a great organisation to partner with. Thanks for your help!

Photo of Rami Karaki
Team

Jes, Great idea.
I really like that you made a Facebook page, now you should work on promoting this as it have the potential of becoming a really big page if you use special ( some tips for social media marketing http://www.socialmediaexaminer.com/9-facebook-marketing-strategies-to-build-super-fans/ ) and you also create a dayreme blog ( http://dayre.me/ ) it's growing as a mobile app

Photo of Jes Simson
Team

Thanks Rami for the heads up on those links. The Social Media Marketing page looks great and I haven't heard of daytime but small entries certainly sound appealing right now. I really want to grow the Facebook, however it's going to have to wait a week (I've got a big assessment due next week and work is super busy). Have you got any content ideas for the Facebook page? I certainly think waste free lunches could be a really good place to start.

Photo of Rami Karaki
Team

Hey Jes,
Sorry for the late reply, i've had a few assignments as well !
I used to work for a digital marketing agency, and i guess i can help you a bit with the content. At the moment i don't really have any content available, i need to do some research, but as you mentioned talking about waste free lunches could be cool
You can start by posting something like this
http://lifehacker.com/5325819/turn-a-pizza-box-into-serving-plates-and-a-leftovers-container

Photo of Jes Simson
Team

Hey Rami, hope your assignments are going well. Thanks for that link, its a really cool hack.

Photo of Anita Hyde
Team

Simple but very effective, cant wait to see how this progresses! Also very happy to share the prototype on my own social networks, exciting stuff!!

Photo of Jes Simson
Team

Thanks for your support Anita - I've updated this idea with a very simple badge you can use to pledge on social networks (it was made in powerpoint, so it's going to need a few refinements but I'm rolling with it for now...)

Photo of Anita Hyde
Team

Congrats on making it to the refinement stage, it's has been great to see your idea progress. Good Luck

Photo of Jes Simson
Team

Thanks Anita!

Photo of Leigh Cullen
Team

Hey Jes, Congrats on this idea making the shortlist! A strong idea indeed.

OpenIDEO asked that I prototype my 24hr habit cycle as part of the shortlist. (https://openideo.com/challenge/recycle-challenge/ideas/how-to-form-a-new-good-habit-make-it-stick-1) And Sky Gilbar suggested you & I team up, using Waste Free Wednesdays as a way to get the habit cycle tool out there–a super idea! Will ping you as more concrete ideas are generated around the habit tool. Looking forward to following the evolution of WFW's! :)

Photo of Jes Simson
Team

Hey Leigh, Sky beat me to the punch, I was going to suggest that our ideas would work really well together. I can't wait to see how your 24 habit cycle evolves. I'll ping you when I've iterated on WWW a bit more.

Photo of OpenIDEO
Team

Jess, way to go on this idea making it into the Top 25 shortlist! We’re super excited about this movement’s potential for widespread impact, and we’re excited that you’ve taken the first step and gone wasteless two Wednesdays already. You identified needing reminders throughout the day to help you through the day, and during Refinement we’d be curious to see what other tools and tricks may help those going wasteless for the first time. We’d also encourage you to think about how to best make it really clear what going wasteless means, and how to do it. Perhaps you could collaborate with Rami, who’s got a recipe for a waste free lunch? https://openideo.com/challenge/recycle-challenge/applause/how-to-pack-a-waste-free-lunch We’d be interested in exploring how the movement might grow and spread to non-recyclers, and perhaps starting small with a group of dedicated bloggers or local influencers going wasteless could be one route to start teasing out your idea further. For more tips for this Refinement phase, check out http://ideo.pn/re-refine-tips and catch our Lowdown on Refinement at http://bit.ly/oi_refine.

Photo of Jes Simson
Team

Thanks OpenIDEO for the awesome feedback.

Photo of Sky Gilbar
Team

Hi Jes,

I really like this idea a lot! I'm a big fan of the potential of individuals taking the personal pledge, that's really strong. I think having a lot of positive reinforcement notifications in the app will really make this fly!

Photo of Jes Simson
Team

Thanks for the support Sky! Yes, I think an app would really help to reinforce this idea. I also can't wait to see CycleUp grows over the refinement period.

Photo of Renee Jackson
Team

It's a really good idea, maybe there's someway of also tying it into the pay it forward concept

Photo of Jes Simson
Team

Hey Renee, thanks for the feedback. Have you got any ideas about how we might incorporate paying it forward?

Photo of Leigh Cullen
Team

Jes, Great idea all around. Social media can be a very powerful tool to getting the word out. Happy to help promote Waste Free Wednesdays.

Photo of Jes Simson
Team

Thanks Leigh!

Photo of Meena Kadri
Team

Friendly tip: link in your Twitter handle so folks can click right over & check it out. Plus move your Facebook link up to the Description filed so you can link that directly too. And keep up the all round awesome-ness!

Photo of Jes Simson
Team

Thanks Meena for all of your help!

Photo of Emma Hunt
Team

Jes, I got a tip-off from Ideo that it would be good to reach out and collaborate, so that we can leverage a super waste-free day movement. I have come up with the "Zero Hero concept", which could be brought into the advertising for your waste free Wednesday concept. And perhaps mates could have a zero hero challenge - i.e. kudos of beating your best mate and being the zero hero until next week face-off!!
At the childcare centre in my office building they have waste free lunches, so the movement has begun. And it is also at universities, so time to collaborate Jes. I checked out your Facebook page - Go Girl. Now its time for some copy to get the movement started, and some slogans. So let me know if you want to team up on this concept, and take it further.
I think we should also get some sandwich/coffee shops and later corporate FMCG's, on board with the waste free day concept, so we can get the packaging improved, to make it simple, stupid, smart for everyone to get on the Waste free Wednesday Wheel. (WWW)
So if you serious about starting the movement, I look forward to hearing from you.

Photo of Jes Simson
Team

Hey Emma - I would love to collaborate with you on this.

Zero the Recycling Hero is great. Such a good hook to engage kids and adults alike.

I really like the idea of enabling competitions between mates - I wonder how you might build this energy over a number of weeks? Perhaps you could have weekly, monthly and yearly champions?

That's great news about the day care and university. I also think that sandwich / coffee shops would be a great place to start. You could also try and push this through corporates - use sustainability groups within companies to push brining your lunch in a waste free container each Wednesday / taking your mug down or coffee's.

Photo of Maren Petry
Team

Hey Jes,

I really like your sophisticated idea. To create a social movement is a great suggestion and often they work quite well and address the younger generation. One very successful but unfortunately negative example is the 'social beer game' / 'NekNominate'. But in the end this partly turned to a positive movement where friends challenged each other to do something good, like donate money to charity or help out in the community.
http://www.telegraph.co.uk/news/worldnews/africaandindianocean/southafrica/10615052/NekNominate-South-Africans-turn-drinking-craze-into-force-for-good.html

Also social media users like to post their achievements like using the runtastic app to share with their friends how far they ran or cycled. Therefore it can be assumed that this idea could work well and result in a change of behaviour. I found a website which gives some tips on how to start a movement using social media. Not all of the advice is perfectly useful, but some are quite helpful and you already accomplished some of the tips.
http://www.howcast.com/videos/88596-How-to-Create-a-Grassroots-Movement-Using-Social-Networking-Sites

I think one important aspect is that the participants decide freely if they want to get involved and to which extend. In Germany we just had recently the situation that the Green party wanted to establish a vegie day so that cantines etc. don't offer meat dishes on a particular day. Even a majority of Germans supports the idea of eating less meat, people got angry that a political party wanted to 'force' this rule on the people and the term vegie day got a negative connotation. So in the end they achieved the opposite of what they wanted.

Photo of Jes Simson
Team

Hey Maren. Thanks you for these links - they're great!

The NekNomination hack is really inspiring stuff.

The website is also fantastic. Thank you! This will really help me figure out how to build this.

I completely agree that this needs to be something built by people and not dictated by brands or government.

Have you got any other ideas about how we could make this idea better?

Photo of OpenIDEO
Team

Congrats on this post being today's Featured Contribution!

Photo of Jes Simson
Team

Thanks OpenIDEO

Photo of Meena Kadri
Team

Thank *you* for your all round awesome-ness!

Photo of Jes Simson
Team

Thanks Meena for your awesome-ness. You guys make it pretty easy to have a lot of fun here!

Photo of Karoline K
Team

Jes, this is a really simple but strong concept - and I'm loving your storytelling, it makes it easy to imagine this thing taking off. I also think you're spot on in terms of getting input from digital advertising folks - whilst I'm not one, I'll try and see if I can find someone who'd be able to give advice. AND, I'm happy to join in and prototype this on my own networks by announing my wasteless wednesday this week. Way to go!

Photo of Jes Simson
Team

Thanks Karoline for your help.

I am also trying to reach out to some friends in the Ad world to see how feasible this idea is. Given that original ad ideas are more successful, I'm a little concerned that this derivative idea might not get the traction it needs.

I'm also trying to enlist my network to go waste free on Wednesdays. I am going waste free today to see how it fits into my week so that I can test the idea and get a better understanding of the pain points. I'll report back tomorrow on how it goes.