Overcome the knowing doing gap: How to convince people to take action!
In education we often ask ourselves the question, if we're smart why we can't get anything done, commit on changing our lifestyles for good and take actions if we know that we'll benefit from it..
According to research from Standford professors Pfeffer and Sutton, people love to talk and think about solving problems but lack motivation to really take an action. One of the biggest problems seems to be that doing something means learning and learning means mistakes.
Transferred to the challenge: Most people are aware of the importance of recycling but do not take action. A main problem might be that they never learned how to recycle and are overwhelmed.
Therefore, when designing solutions we need to keep in mind that they can handle mistakes, foster learning, and build a culture of action.