WHAT HAVE WE LEARNED:
After the OpenIDEO Recycling challenge we took the 'Less' project and redesigned it from the ground up, changing it's branding and name to 'Refuture'. The reason for this is because we learned that the majority of people don't resonate to topics about environmentalism and green living; this is due to the depressing nature of the topic, their negative past experience, and being relatively disconnected to the problem. So for the majority of people, once they encounter 'green' they immediately throw up a barrier where they don't feel like they relate. This is very problematic. So Refuture is essentially a sustainability project that looks nothing like a sustainability project.
Refuture isn't just an app, it's a vision for making sustainability approachable for all. By changing the perception of environmentalism and building the habits for positive behaviours, we're helping to alter the social landscape for adopting sustainable living. So by supporting Refuture you're not just helping one project, you're helping all sustainability initiatives as a greater movement. When consumer desires change, businesses will adapt to meet them, and we truly have a self-feeding cycle for change.
WHERE ARE WE NOW:
We've gone through all the branding, design and wireframes for Refuture. We've prepared our market entrance strategy and laid out the best path to market using lean start-up methodology. Our experienced app development partners have mapped the app and identified the core functions for creating the MVP (minimum viable product), so we have a clear idea of the costs involved for our next development phase. We need to create the core functions of data tracking/input along with the algorithm to convert the data into points. Once we have this phase completed, we can begin taking Refuture to the world for real usage and testing.
OpenIDEO x Refuture Indiegogo Campaign
Refuture is now being supported by OpenIDEO to run a joint Indiegogo campaign to make our idea a reality along with 4 others. We are looking to raise $15,000 to fund the development costs of this project and need the community's support.
Please visit our Indiegogo campaign page here to find out more: http://igg.me/at/refuture-app
If you believe in the Refuture vision, please share this campaign with your friends and family! And if you're really generous, then a donation would be really appreciated. :)