"Konserv" focuses particularly on plastic waste which we buy mostly in the form of bottles or cans. More often, it is the surprise incentives that drive people to take action and try their luck. This idea revolves around informing people of the environmental impact of recycling plastic and surprising them with reward points if they help konserving Earth!
Explain your idea in one sentence
Take it, use it, give it back and earn surprise points!
After consuming the content of the plastic container, user will have the option of scanning the product, and "konserving it" which means for every scanned bottle that reaches back to the manufacturing organization, they will receive a surprise set of kon-points.
Mockup - 1
Mockup - 2
Mockup - 3
Mockup - 4
Mockup - 5
During the procedure of konserving, they will be informed of the environmental impact of the material they are recycling and how much they are helping through this system.
Kon-points will be a system which will integrate in the form reward points or gift cards which will push users to recycle more. Additionally, having a personal profile which will contain a history log and kon-point toll will help them to gauge their contribution from time to time.
(Mockups display the initial flow of thought about this idea)
What are your first thoughts/comments? On the idea and then on the design mockup? I would love constructive criticism! How might we make better use of the "surprise" factor which is a major driver for many users? How can we integrate the recycle profile or the recycle quotient within a huge social network such as Facebook? And lastly, how difficult is the implementation cost of this model considering the back and forth between organization and consumer?
Describe how your idea would help form new habits and improve recycling at home
For any bottle to reach back to the manufacturing company, a conscious effort by the user needs to be made if he or she needs surprise points. This pushes them to care enough to throw their bottles in the recycle section of the trash. Be it at home, or be it anywhere, in order to receive incentives, they need to make sure that the bottle they consumed in, reaches back to where it started from.
Additionally, each scanned item will have a specific page dedicated page which will inform users of the benefit of recycling the particular plastic product. Over time, they are bound to learn and discuss the efforts they put in!
How might you design an early, lightweight experiment to further develop your idea?
Evaluating the business model with respect to the cost of this idea for the organization and then implementing a high-fidelity prototype app can be used to test it within a selected set of users. Along with the idea, the design of the app can also be tested and iteratively improved.
What aspects of your idea could benefit from the input of our OpenIDEO community?
What is the estimated implementation cost of this model? What design considerations and constraints does this ensue? Is it really everlasting?