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Recyculator. Because recycling is a numbers game. Updated June 18th 2014 (new images)

Sometimes recycling is just not so convenient. It is these times that you ask yourself questions like: “would this one bottle of coke really make a difference? How much difference would one bottle make?” The common answer is “every bottle counts” but how much does it count? What if you knew exactly how much water, trees, electricity and CO2 you save by recycling each product? The idea: Recyculator- an app that provides information on your recycling impact. The app allows you to scan a product barcode and shows its Environmental Impact statistics such as: Electricity, water, trees, CO2 savings and other recycling stats.

Photo of Goders

Written by

Explain your idea in one sentence

An app that allows scanning products and shows the product's environmental impact.
Once the Recycluator app is downoladed to a smartphone, a user can scan a product barcode to see its environmental impact statistics.
The data shown will be collected from the manufacturers.

Update June 14th
Eyal Korzen has been working offline on the UI of the Recycluator. Thanks to his great contribution and help with the design of many features of the app, we have uploaded a few new images. Some more images will be uploaded in the next couple of days.

Refinement process
We looked at a pool of potential end users to test some of the Recyculator's features. We opened a "recylcing line" - we gave friends and friends of friends an option to call us and ask questions when facing a recylcing option. We recieved calls with questions about whether a product is recycalable and where it can be recycled. People that called were also asked if they would be interested in environmental impact stats. The data we collected in these calls wasn't inteneded to be sufficient for a survey and the people we spoke with may not be a representative sample, instead we wished to refine our hypotheses and get better ideas on the required data and process that would be used for the design of the Recyculator app.

Update May 20th: (how YOU can help us make the Recycluator great)
If you like the Recyculator (and if you don't), we'd love to hear any input you have. Specifically We would love assistance with the following:
1. Gamification- how to make the app fun and engaging?
2. Real world- virtual linkage. How do we connect the app to real world actions? Ideas on how to integrate the app with recylcing machines, how to collaborte with retailers and manufacturers, rewards programs etc.

Check out some of the great ideas that were built on this idea!

The app would have several benefits:
1. Product enviromental stats (as described above)
1.1 recycling impact per item (e.g: One coke can equals x CO2, Y Water and Z tree saved) ; this can be visulaized
1.2 annual global recycling impact stats (e.g. 60B aluminium cans recylced a year, equal to XXX CO2, YYY Water and ZZZ trees saved)
1.3 Other related facts (e.g: Recycling aluminum cans requires 5% of the energy required for making a new can from scratch)
2. Personal area
2.1 Recycling tracker (would track total recylcing amounts and allow users to add to the count items that are scanned by the app)
2.2 Points/badges- users can earn points for recycling activities and for promoting recylcing to others and get badges. For example, a user that recylced enough to save 100 trees can earn the "Tree Saver" badge. A user that sent the app to 10 other users to download can get a Recyculator ambassador badge etc.

Describe how your idea would help form new habits and improve recycling at home

Consider this: does calorie count help your diet? Do price tags help you make sound economic decision? Similarly, knowing the environmental impact of recycling products will help our recycling habits. Dan has guests over and wants to keep the kitchen clean; though he normally tries really hard to recycle, he has one can of coke and it would be much easier to throw it with the rest of the garbage rather than keeping it for recycling. Dan scans the can of coke using the Recyculator app. He is then shows the following information: Recycling one can a day for a year, you save: 0.3 barrels of oil 0.1 Tons of carbon 224 gallons of water 75 Kilowatt hours 1,274,000 BTUs He is also shown a track record of all the cans he recycled. Dan wants to add this can of coke to the count... Knowing the exact impact of recycling the can, Dan decides to make the extra effort and recycle the can.

How might you design an early, lightweight experiment to further develop your idea?

Partner with a manufacturer (e.g: Coca Cola) and have them print some statistic on one of their products. Conduct a survey among end users to measure impact of the recycling statistics education on their recycling habits.

What aspects of your idea could benefit from the input of our OpenIDEO community?

*Calculator and measurements design (e.g.: number of trees saved or tons of paper); what scale to use (e.g.: stats per one item vs global stats) * App UI design * Manufacturers to collaborate with and implementation * Partner and integration with other apps (e.g.: an app that shows nearest recycling point) * App promotion and spreading the word

Evaluation results

24 evaluations so far

1. How well do you think this idea will create new habits for the people involved?

Really well. I can see it creating lasting behavioural changes - 54.2%

The idea is pretty good but I’m not sure it will make new habits - 41.7%

Not sure the idea would really help people establish long-lasting habits - 4.2%

2. Can the idea be scaled to work in different countries and with different people?

Yes – it’s clear how the idea could be adopted by people from far and wide - 62.5%

Seems like it could work but needs some fleshing out - 33.3%

I don’t think it could be easily used in different locations - 4.2%

3. Can the idea be used regardless of the local recycling schemes?

Yes – it doesn’t seem to rely on a particular collection scheme - 79.2%

Possibly – although it might work better under some schemes rather than others - 20.8%

I think it might only work under particular circumstances - 0%

4. How easy would it be to pilot a version of the idea to test it out?

Really easy – ways to test this idea further are already springing to mind - 62.5%

Piloting this idea would be possible but it could take a lot of time and resources - 37.5%

A pilot doesn’t seem easy at this point - 0%

5. Overall, how do you feel about this concept?

It rocked my world - 62.5%

I liked it but preferred others - 29.2%

It didn’t get me too excited - 8.3%

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Team (17)

Alessandro's profile
Alessandro Prati

Role added on team:

"Hi Alessandro, Thanks for your contribution. I'd love to have you on the team and help with further thinking or developing different aspects of the idea. Cheers!"

Goders's profile
Stephan's profile
Stephan Kardos

Role added on team:

"Hey Stephan, would be great to have you on-board and help with brainstorming or any other aspect of further developing it. Please also applaud the idea if you liked it. This can help it get more exposure and give it a change to be developed."

Emma's profile
Emma Hunt

Role added on team:

"Hi Emma, would be great to have you onboard and help with brainstorming or any other aspect of further developing it. Please also applaud the idea if you liked it. This can help it get more exposure and give it a change to be developed."

Jamie Beck's profile
Jamie Beck Alexander

Role added on team:

"Hi Jamie Alissa, would be great to have you on-board and help with brainstorming or any other aspect of further developing it. Please also applaud the idea if you liked it. This can help it get more exposure and give it a change to be developed."

Tom's profile
Tom Damiani

Role added on team:

"Hey Tom, would be great to have you on-board and help with brainstorming or any other aspect of further developing it. Please also applaud the idea if you liked it. This can help it get more exposure and give it a change to be developed."

Elito's profile
Elito John

Role added on team:

"I would like to invite you to our team to add some beauty and brains"

Jes's profile
Gustavo's profile
Gustavo Dolabella

Role added on team:

"Would be glad to have you on-board to share your thoughts on how to further develop this idea."

Timmy's profile
Timmy de Vos

Role added on team:

"Hi Timmy, thanks for your input on our idea. Would be great to have you on-board to help further develop it."

Denise's profile
Denise Bartolome

Role added on team:

"Hi Denise, it would be great to have you join our team and help with building a plan for marketing and promoting the app"

Shimolee's profile
Paul's profile
Eyal's profile
Yaelle's profile
Glen's profile
Zach's profile

136 comments

Join the conversation:

Comment
Photo of Arushi gupta
Team

wow

Photo of Khanh Ngo
Team

This is a great idea, I think we should also include in the app to guild people how to recycle that product as well. And they can gain point for every product that they recycle. After reaching a number of point they will get some rewards.

Photo of Kelly Ser
Team

Perhaps the gamification portion of the app can be linked to actual products i.e prizes that the app user can redeem for in shops after achieving a certain badge. If logistics is an issue (presumably the app will be rolled out worldwide and it might be hard to get buy-in from retailers), the app sponsoring company can also consider having a "Hall of fame" on their official website to show the scorings made by contributors in each country to inspire positive competition to encourage greater recycling. This "Hall of fame" could be linked to Facebook, Twitter etc to gain more publicity and exposure on recycling efforts by different countries. The converse is also true, as countries down on the chart might inspire the citizens/government to re-think their recycling mindset and policies in the country.

Recycling machines for bottles and cans can also be linked to the app to ensure that the barcode scanning action is actually translated into genuine recycling. I recall the existence of a drinks can recycling machine (looks similar to a vending machine) in Singapore more than a decade ago where people got vouchers for shops located in the mall if they recycled more than 20 cans at one go. There were queues forming at the recycling machine every weekend evening!

Photo of Glen Robinson
Team

I am new to this challenge but I have to say this is a great idea. I love how you are incorporating the use of technology and smartphones to drive a behaviour change.

Photo of Goders
Team

Thank you Glen! would be glad to hear how you would use the Recycluator and any thoughts you have on the app.

Photo of Glen Robinson
Team

A couple of areas where I see the app could be of benefit and really make a difference will be:
1) keeping track of how much recycling a user is doing, and in turn the positive impact on the environment in terms of reduced carbon footprint, energy savings from re-use of resources, etc. Needs to be expressed in simple terms for the average user so they can tap into the "feel good" aspect of recycling as well as compare/compete with family and friends. Further to this, what about a recognition program or some way to incentivise people to recycle? Maybe connect with Facebook or other social media and then share posts about your recycling efforts to others, which can then be "Liked" or commented on
2) maps and directions to nearest recycling stations or where people can obtain information and support is going to be very helpful
3) as it is not always clear from packaging what can be recycled vs what cannot, the app to have instructions or clarification on whether something can in fact be recycled at all. Even in homes where recycling is regularly practiced, a lack of understanding around what can be recycled and what cannot, means people tend to err on the side of caution in my opinion and "trash" the item rather than recycle - so information/education around this is key
4) more information or education in the app on what goes into the recycling of products - if people are informed and understand the process, where objects go to, what happens to them, how they are returned to us (eg, the Coca-Cola bottle example) would enable people to see how "easy" it actually is - ie, its not an "effort" simply a "behaviour change"
5) a function on the app where people can request a recycling bins from their local government or recycling station (or Local Council as it is here) to get started
6) function to be able to "refer a friend" or get others involved and link into point 5
6) I assume the app will be widely available through the app store or google play, and can be used on all smartphones / apple / android etc? (sorry, I just did not see / could not find anything about this)

Just something else I thought of separate to the app - it would be great to see companies like Coca-Cola "display on their bottles "Congratulations, you are drinking from a 100% recycled bottle" or words to that effect (Need to let people know it is hygienic of course!)

Photo of Paul Reader
Team

All great points Glen.
On your last suggestion it would be good if Coca-Cola could produce a genuine 100% recycled bottle - of course if we went back to using glass and re-using intact bottles that would be true in many cases. There is a small trend in this direction amongst boutique beverage makers but it is not yet widespread.

Photo of Goders
Team

Glen, indeed many great points!Paul, do you have some examples of such boutique makers ?

Photo of Meena Kadri
Team

I have heard of glass bottle re-use programs being undertaken by some craft beer companies. Here's one based in California: http://www.thebeerstore.ca/about-us

Photo of Paul Reader
Team

Here is one in NSW ( http://www.yelp.com.au/biz/beer-factory-seven-hills-seven-hills ) . I came across it looking for Australian beer bottle manufacturers (which I couldn't find) - plenty of 'suppliers' but no manufacturer. There is a wine bottle manufacturer in South Australia near the wine growing region. What prompted me to conduct the search at all was a statement saying waste glass was too costly to ship between Tasmania and the mainland - when we had almost all beverages in glass, as well as milk, Tasmania sustained its own bottle manufacturer - hence my curiosity.
Given the size of the island it is getting harder to sustain large industry so I have been researching small scale reprocessing of imported waste, such as the glass and plastics.

Photo of Goders
Team

Thanks Meena and Paul, very interesting!

Photo of Goders
Team

Team, we have a really great progress. In the past two weeks the Recyculator has formalized and developed to new and exciting directions. The active discussion here helped us shape and refine our ideas and come up with new ones. In the past week, we also tested some of the Recyculator's features by mimicking the service the Recyculator intends to provide manually - we asked potential end users to call us when they face a recylcing challenge, we manually researched and replied with information on the recycling Why, How and Where. Each of our team members is invited to do the same for its own or for others, it's a great exercise that teaches a lot about the process and our hypotheses.
At this stage, let's focus on further refining the current features and design. Thank you all for your great contribution!

Photo of Kanika Singal
Team

I like the idea and the look is great. My biggest problem with this idea is that it is only giving me information. There is no call to action. In absence of a call to action, i just become another player in the big-data information space- that will not lead to any change in behavior. I would suggest- make the call to action functionality stronger.

Photo of Goders
Team

Thanks Kanika, this is a very valid point and really helpful input. See the latest images we uploaded in which we tried to highlight the call to action and make the user journey clearer. Would be glad to hear specific ideas you may have.

Photo of Zach Dierberg
Team

Awesome progress! From some of the original research, people found that knowing others around you are recycling can positively influence others to recycle. Would it be possible to add a location aspect to better see your city or community's recycling stats? For example, if a user had an option to enter their zip code, they could easily identify their 'community' and be able to see specific data for it. Sorry, for the late idea! The app looks great!

Photo of Goders
Team

Thanks Zach! great idea, the community aspect was brought up here several times in different variations and we definitely think it would be very valuable. and will make the app more engaging. Some directions we are looking into is allowing people to form groups and see their group's data (a neigberhood or school can be an example of a group).

Photo of Meena Kadri
Team

Great to see more on your designs for the interface. Have you had the chance to try any aspects of the idea out with potential end users to see what you might learn towards refining it further?

Photo of Goders
Team

Thanks Meena, I added a short description of some testing that we did (see "refinement process" paragraph under the last update. We also showed different versions of some of the app screens to some high school students (see my response to Emma). Would be great to hear any other testing ideas.

Photo of Emma Hunt
Team

Goders new images look great, how are you testing the prototyping for the GUI for the app?

Photo of Goders
Team

Hi Emma, we showed a demo of the app withdifferent version to a class of high school students. One of the insights that came up was a focus on the How which is reflected in the latest design.

Photo of Gustavo Dolabella
Team

Congrats for the point!
It could also take advantage of the mobile properties, for example, locating the closest recycling/material collecting spot.

Or also in place of recycling, introducing solutions for re-using the material. It could provide tips and techniques of DIY solutions to turn the plastic bottle in a new object - for self benefit or source of alternative income. This tips and techniques could even be provided for other users, crowdsourcing. - Like a digital community for physical motivation.

Photo of Goders
Team

Thanks Gustavo! adding location based functionality that will show recycling bins in the area is a great idea. You can also use the "build on this" button to develop your ideas for the community suggestions.

Photo of Timmy de Vos
Team

Yeah, having data added with locations of recycling shops or shops/initiatives that could give your products a second life would be very valuable. I would like to use such date to enrich my e-waste race website too. http://www.openideo.com/challenge/recycle-challenge/ideas/the-e-waste-race-a-race-between-schools-to-collect-as-much-e-waste-as-possible#

Photo of Gustavo Dolabella
Team

Sure, you should.

Photo of Paul Reader
Team

My apologies, I have recovered some of this ground in my replies on another thread in this concept. Timmy's e-waste website (expanded internationally) is a great resource for mapping location data collected through recyculator. Complementary websites for other types of recycling could be created or adapted to similar purposes.

Photo of Timmy de Vos
Team

I see two interesting possibilities for combining our efforts.

- 1. Like Paul is saying the e-waste race could provide a nice way for mapping recycling and repair shops/points.

- 2. In response to your question on how to make the recyculater more fun and engaging: You could think about making recycling a team effort where teams compete for recycling (saving most CO2 etc). The data gained through the scanning of products in the recyculator can immediately be registered online for teams to gain points. A function could be added of uploading photo's at a certain recycling/repair point so you check whether the stuff is really recycled for gaining points. (there needs to be a solution for not just scanning all appliances in the house without needing recycling or something just to gain points)

Photo of Goders
Team

Hey Timmy, I really like the e-waste race and would be glad to combine our efforts on this. The Recyculator focuses on Why (what's the benefit of recycling) and on How (what goes where; what needs to be separated; where do I drop it etc.). Under the How pages we can add a button for "call a recycler" , I'll add it to the new images I am going to post.

Photo of Timmy de Vos
Team

Looking forward to the images. We'll be in touch!

Photo of Goders
Team

Hi Timmy, check out the last images that we uploaded with "Call a Recycler" button that can be integrated with your platform. Let me know your thoughts

Photo of Timmy de Vos
Team

Hey, nice add! Especially nice that it works with a one-button click in an app.
This is how my 'call a recycler function' looks: http://ewasterace.nl/locations/3

You get there after selection an recycler from the map if you scroll down on this page: www.ewasterace.nl

Photo of Yaelle Candolfi
Team

Love the idea! Have you thought about targeting kids? They are tomorrow's consumers so building their habits is key, but most importantly they have a huge impact on their parents decisions and habits!

I am thinking 2 things:
- including a platform game in the app (maybe with questions on recycling as well?) to get them interested
- accessing new levels based on real world recycling info (scan the bottles you recycle or something like that, and after a certain number of points you access new levels). This works well with the badge idea as well.

Another thought, building on Eyal: why not get kids to participate in teams or maybe class challenges?

Photo of Goders
Team

Thank you Yaelle! Great ideas, we are trying to integrate something in the lines of the game you mentioned. Also, see the lat images we just uploaded. stay tuned.

Photo of OpenIDEO
Team

Congrats on your idea making it to the Top 25 shortlist Goders. We really like how you’ve collaborated with the community to come up with a range of features for a very useful app that quantifies our recycling impact in a visual way. It’s also great to see that you’re actively seeking feedback and ideas for improvement. As you look ahead to the Refinement phase, we’d be interested in how you might test out some of the apps features in real life as a way to challenge your assumptions. There are many online prototyping tools available such as proto.io but sometimes, even just drawings stuck to cardboard phones is a great way to gather user feedback. Think about how your app might best help create behaviour change and stay relevant to both enthusiastic recyclers and new recyclers. We’d also encourage you to think about existing open-source databases that may be able to provide the information about materials and where they go. Lastly, as you probably know, there is a bunch of ideas in here also figuring out how to best get data-input, so keep up the awesome collaboration and we’re certain you’ll crack it in no time. For more tips for this Refinement phase, check out http://ideo.pn/re-refine-tips and catch our Lowdown on Refinement at http://bit.ly/oi_refine.

Photo of Goders
Team

Thank you! I enjoyed the great feedback I received from the community and am looking forward to see what we will develop in the refinement stage.

Photo of Meena Kadri
Team

And here's a friendly tip: update your OpenIDEO profile so folks can dig who they're collaborating with here. Think skills, experience, passions & wit!

Photo of DeletedUser
Team

DeletedUser

Goders, what a brilliant idea! I think you should go ahead and do this!

Here are some of my thoughts on improvement, apologies if aspects of these have already been covered... too long a read for a lunch time break.

1) Can "it" be recycled?
Alessandro Prati has already touched on this. Sometimes plastic containers (or part of the containers) can't be recycled, would it be an idea to first have a flash screen showing a "Oh, yes you can" or "Oh no, this can't be recycled" before displaying the environmental benefits by recycling the item. (sometimes even recycling cans can be tricky, aluminium vs steel cans! May be the manufacture can use different bar codes?)

2) Community (I am a Jawbone Up user) with the manufacturer.
Many openIDEOr have mentioned building a community and make it fun, especially with built in competitions. I understand that Germans are very good at taking their bottles to be recycled. The incentive = cash! Across Germany, there are bottle collecting machines in supermarkets. Based on the number of bottles recycled, these machines return a cash voucher for the depositor. Maybe your app can work in conjunction with supermarkets and manufacturers (since they can save a lot of money by recycling cans) not only to provide the competition element between registered users but to add on to it verification and cash incentivisation?

Keep up the good work!

Photo of Goders
Team

Thank you James! you raised very valuable points.
I can definitely see value in showing info on monetary rewards in addition to the environmental info (e.g.: "take 10 bottles like this one to xx location and get yy dollars back")
If the app could communicate with the recycling machines (e.g.: keep track on numbers of bottles recycled through the machines), there are many new things we can consider.

Can you elaborate on how you would use the app for verification purposes ?

Photo of DeletedUser
Team

DeletedUser

Sure thing Goders.

Background -
Let's say a coke bottle, it has three main parts - the bottle, the cap and the printed information wrap. Thank goodness that they are all recyclable, so you can just put the whole bottle in the recycling bin (trash can).

In the UK, a lot of our microwave meals and fresh fruit (like strawberries) are packaged in plastic trays covered with a plastic film (like a lid, only it is a film). The tray itself is normally recyclable but the film are not. Many people throw the two together in the bin. In the extreme cases, some plastic products are totally not recyclable, I think this causes major issued downstream at the recycling plants. Once one of these get into our bag of plastic goodies, the whole bag is contaminated, the bin full of recycling is also contaminated. The more contingent you can eliminate, the more efficient the recycling process becomes.

Solution -
Since you are scanning the item, telling the individuals what sort of environmental benefit recycling the item will be, you can have another information page, showing the individual 1) the tray is recyclable; 2) don't forget to throw away the film separately, because it is not recyclable. I am sure you can do this with the usual artistic flare.

I have just come across Jes Simson's idea (http://openideo.com/challenge/recycle-challenge/ideas/an-app-to-easily-check-how-to-recycle-materials-in-your-area) great minds!

Photo of Goders
Team

James, this is a fantastic example scenario! Jes's idea addresses the challenge in recycling mixed materials very well and can definitely be combined with the Recyculator app.

Photo of Alessandro Prati
Team

Yea James, you touched a very important point! In many non-anglosaxon countries (I used to live in Italy) different materials have to be put in different bins: Plastic --> Yellow bin, Paper --> Blue bin, Glass --> Green bin.
It would be awesome if, by changing the nationality, Recyculator would be able to recognize the differentiation system in your country and help with separation of different waste.

Photo of Goders
Team

Hi Alessandro, great point! the technological requirement for this is fairly simple, we just need to collect this data for different countries.

Photo of Denise Bartolome
Team

Burning question: How do European countries like Germany afford to give incentive with money? It may be a great idea to provide monetary incentive to recycle but if the background structure isn't there...

Photo of Paul Reader
Team

Deposit system works very well and this could be a great method of bringing in a deposit system. I know Coca-cola doesn't like it because it messes with their bottom line but it would help to encourage recycling not only your own but also littered items

Photo of Goders
Team

Hi Paul, can you explain how you would integrate a deposit system with the Recyculator and what would be the challenges in doing so?

Photo of DeletedUser
Team

DeletedUser

Hi team, it appears that in the UK different regions have different recycling policies (BBC news this morning). The same item maybe recyclable in one region and not in another. Looks like the database has a potential of becoming very complex.

Goders, have you ever used "Google Goggles" or Google Image Search? Perhaps one nice future expansion/ improvement is to use similar analytical software/ technique together with using bar codes. Google must be able to help on this.

The temptation here would be to suggest that we can build a community of users to help populate that database of "you can recycle this/ you can't recycle that" but I think we will run into the trouble above with users mislabeling the items. Any thought on how to combat this would be welcomed.

Photo of Goders
Team

Thanks James. I have used the Google products you mentioned but I am not sure I understand what you mean by using those for the Recyculator. Is there a database in the UK where you can find out what is recyclable in a certain region? my suggestion is to start with the more straight forward products that should be recyclable anywhere and expand to more complicated ones. The products should be categorized; for example a can of coke would be under "Drink cans" and a coke bottle would be under "Plastic bottles" . we should have data on regions that recycle drink cans or plastic bottles. We can start collecting regions' data and keep adding regions as we move forward. How does it sound?

Photo of DeletedUser
Team

DeletedUser

Sounds perfect.

Alas it is one of those information flow blocks. There isn't a single point with a comprehensive database. Perhaps the Recyculator can eventually collect sufficient data and become the definitive database for all to use.

I agree with you that we ought to start with an app that will help fast track a new behavioral trend and get people to start recycling more effectively. To clarify my "phase 2" improvement, I understand that the current plan is for the app to identity a coke can (or other products) by scanning the barcode. Naturally going forward, why not enable the app to visually recognise all the objects in one go. Say after a party, you can snap a pic with 10 coke cans, 5 bottle of different brands, and the app is able to identify the type and the quantity. It can probably also tell you what is recyclable and what is not.

I hope this makes my earlier contribution clearer.

Photo of Goders
Team

You are right. We want to make a "one stop shop" for recylcing matters and such that will provide enough info ofr the user to keep using it so it is great to have a vision for a really good product in future phases (the snap pic example sounds really great). Let's aim for an "mvp" to start collecting data and also have future development options planned.

Photo of Paul Reader
Team

Hi Team,
I guess my thought was that the app could incorporate the capacity to support existing deposit recycling which might report not only number, weight etc. but also value. At present many items that are recyclable have no value to the consumer, either because the value is invested in thye content (eg. drink containers) or in a product's current useability (electronics). While not all jurisdictions impose a deposit scheme on items (typically drinks) the capacity to report the value of returned containers through social networking could spark popular interest and generate a new level of corporate responsibility. For example which cola manufacturers "lead the field" in generating returned deposits.. An app that incorporates the capacity to report on EOL values, whatever the item would facilitate monetization of recycling at the consumer level.

Photo of Paul Reader
Team

In regard to the application of the app how, without monetization of the recycled items, would the veracity of the data collected be achieved?
Whilst the majority of items (say the 10 coke cans photographed in James' scenario above) might find their way into the recycling stream how could we guarantee that such items (now counted) would not enter the landfill stream instead. I understand and applaud the badge concept but it needs a method for corroboration.

Photo of DeletedUser
Team

DeletedUser

Paul, I think you have hit the nail in the head - alas I am not sure it is something that can be easily achieved/ monitored.

Per my BBC comment above, in the UK, it is not always the case where you need to separate metal from plastic or one type of plastic from another. This makes it totally confusing for individuals recycler as to what can be recycled where. To make matters worse, the latest statistics show that 200k tons of recycling has been landfilled or incinerated due to this type of "contamination".

I think the app's primary objective is to change behavior, make people want to recycle more and better understand the environmental impact of our actions. Phase 2 so to speak, can optimise the efficiency for both the users and hopefully better assist the downstream process by minimising contamination.

Where possible, if we can monitor the downstream process, that would be ace, perhaps Paul you can elaborate on some technical features that can better achieve this?

Photo of Paul Reader
Team

As an aid to changing habits I think the app is definitely worth pursuing , whether independently or in conjunction with the similar proposals. I think perhaps it could be tied into a website or more correctly a network of websites, many of which already exist where downstream monitoring is already undertaken. Whilst I was originally keen on the idea of some precise corroboration perhaps a step in that direction might be identification of the recycling "centre" utilised. This could usefully be mapped on a crowdsource basis, For example, my recycling goes through a municipally controlled site (http://www.ccc.tas.gov.au/page.aspx?u=1032) - ( morningtonparkwaste.com.au‎ )- 42°51'42.3"S 147°24'28.0"E - the map coordinates represents the location of one primary recycling point. This facility is one of a number of Waste Transfer Stations that provides data to the Tasmanian EPA (Environmental Protection Authority). Here recyclables of plastic, paper or glass are collected fortnightly from households and a small number of participating businesses. So-called green waste is collected monthly and electronic and industrial waste annually.. However depositing waste in most categories can take place at Waste Transfer Stations on most days of the year.

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To partially conclude the thoughts I was developing before I side-tracked myself. Perhaps the app could include capacity not only for what was recycled but also when and where (ie facility used).

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Thanks Paul! just to clarify, do you mean that you as a user would want the Recyculator to keep track on what happened to the items you recycled at home (left in the recycling bin) or to items that are dropped at recycling facilities?

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Thanks for adding me to the team Goders.
As a clarification my intention was to record both. While the home recycling record serves an extremely useful social purpose of intent that forms only part of the process., and can be rewarded accordingly. In order to complete the process and a further reward it would be necessary to provide proof of actual recycling. Until today I had been struggling with a mechanism for this. Then I looked at the possibilities of Shimolee Nahar's MrRecycle ( https://openideo.com/challenge/recycle-challenge/ideas/mr-recycle-a-service-design-model-for-recycling ), which is built on your concept. His concept, integrated with Nancy Kelly's RecyCream Trucks could be one mechanism for this confirmation. With a link to feed confirmation data into the back-end database Mr Recycle points, and other participating recycling points, could update the preliminary recycling data generated initially through the app. Something like a membership ID could link the two.
Nancy Kelly's trucks could become mobile recycling points as outposts of Mr Recycle hubs.

Although the app would provide feedback on an individual's contribution RecyCream truck/Mr Recycle points could locally broadcast data linked to individual contribution, per vehicle contribution, network contribution etc. This would not need to be real-time but near real-time accuracy would be enough for mobile situations.
Also, depending on the nature of rewards available, the recycling centres (static and mobile) could be outlets for tangible rewards. Nancy's RecyCream Trucks are already set up to do this for some categories of recycler (notionally children).

Each time I try to bring these concepts together I tend to think of some other facet so I will try to document my thoughts more cogently in one place.

Jes Simson's app proposes providing information on the both how and where items can be recycled. This would require a backend database too, possibly based on mapping services with GPS coordinates of recycling points. These (GPS coordinates) would provide a suitabloe link between the two databases and form the basis of reporting meaningful statistics both for broadcast at Recycling Centres and more generally.

I will switch my mind off now and watch a bit of mystery television.

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Hope you enjoyed the mystery and thanks for putting together some of the great ideas that evolved here. The initial idea for the Recyculator was to answer the Why and the How (including the Where) of recycling an item. Why is addressed by: 1. providing a way to measure your actions 2. Displaying the link between individual and personal actions to long term and communal impact. Creating incentives by introducing gamification, rewards programs and competitions as suggested by Emma Hunt and others all also focus on the Why. The How is a natural tie to this app (see Jes's Simpson's development and James Fok's comments).
We can keep track on items that go through solutions such as Shimolee Nahar's, Timmy de Vos's Race or items that are dropped at recycling centers as you mentioned.
I think the real benefit of such links is not the info on the item's "journey" but the fact they make recycling easier thus decrease the Why Not.
I believe it will be extremely difficult and expensive to keep track on items that are recycled at home. Do you think it is really necessary for the Why (Will I not recycle something unless I have a proof it was really recycled ? do I really have the capacity to track each of the items I ever recycle?)

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Thanks Goders.
I personally have enjoyed the discussion in this thread and acknowledge that many of my thoughts have both gone beyond the challenge brief and added undesirable complexity to the Apps function.
Coming down to earth I'm going back to the drawing board on my thinking for this.

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Hey Paul, I also enjoyed the discussion. It is actually very fruitful to go beyond the brief and test directions that may seem a far stretch. I'm looking forward to seeing what you come up with.

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Great Idea. I think the best way to keep the Users engaged is by adding them into groups. Being a part of a team effort gives the user a great motivation.

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Thanks Eyal, I think you are totally right about this. This would be a great way to promote the app and keep people engaged for a long time.

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Goders + team,

Great ideas. I was thinking if you have seen the Goodguide app. It gives out product ratings based on environmental, health and social parameters. A consumer can choose from filters, and can get product recommendations per the choice. It also sends out alerts to consumer at key touch points, for people to react with environmental consciousness - point of sale etc. I am thinking your app could send out alerts at the point of online purchases. Basically information push, instead of just consumers using the app? Can it also have filters which can help a person to buy a product based on their recycling sensibilities and priorities?

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Hi Shimolee, thanks for the reference! haven't seen Goodguide before. thanks to the fruitful discussion here, I wrote yesterday that we can think of features such as that the app would suggest alternative products that are more environmentally friendly. Can you give an example of how you see these filters work? what would be the scenario and how would the Recyculator app help ?

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I was thinking of filters like - recyclable in my state, energy used in producing the material, recycling facility location (at times e-waste is "exported" to developing nations like India, which may not have stringent regulation enforcement like in US) and such. I can come up with a more refined list and share. But the idea is to let users make informed decision about say choosing to buy a same product in Aluminum vs. plastic packaging? To educate people what happens to the product when it is sent for recycling. Apart from environmental aspects, there are considerable social impacts of recycling ( human health/safety etc).

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DeletedUser

well making such app would be an amazing idea but the issue come in making others use it . To make people aware and habitual of using would be a task . As everyone is so busy in their life that initially they might use the app for fun but eventually they will loose interest. Incorporation of some interesting feature is a must for sustaining continual usage of app.

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totally agree that it is important to find ways to keep user engaged for a long time.

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DeletedUser

The introducing to campuses or the workplace suggestion is very good. It would be very helpful if people knows what is recyclable and what is not. Looking forward to see where this goes.

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Thanks Anqi! this can go where we take it. Do you have an idea of a campus/ workplace/ other grou to test it with?

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DeletedUser

Anqi wang i agree with your point , adding to it the information should be shared to the children in schools by conducting a work shops, that will even help indirectly in bringing awareness to their parents.

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Hi Goders,
Congrats on making the cut, I am hoping that we can refine this idea further and get it though winners circle.

On the marketing front, perhaps an alliance with some supermarkets will help promote the app. We have loyalty cards with our supermarkets here, and they email you with specials and remind you what you bought recently. So perhaps when you buy a bottle of coke, swipe you supermarket rewards card, you receive an email regarding downloading the app, and earning more rewards, i.e. a discount on your next bottle of coke purchase. Best case the app recycling could be linked the the supermarket rewards card, so that you can track at the community level the recycling in order to maximise the recycling IMPACT and co-creation of environmental value. This could then be displayed in the supermarkets, and on their website, something like "Customers from XX store have saved 10,000 trees, how many have you saved? Download your free Recycluator app, today and see how many trees you can save"

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Thanks Emma, getting manufacturers / supermarkets involved could really boost this app. You have some great ideas !re loyalty programs, unless we have real world interaction such as integration of the app to recycling machines it would be hard to verify users' behavior. We can think of building a reward program that allows users to accumulate points for their recycling activities at the supermarket. Do you have ideas on how to test supermarkets' interest in collaborating with the app?

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Perhaps it could be a green supermarket loyalty card that is linked to the recyculator app, so that you earn loyalty rewards at the supermarket for your recycling efforts. They should be interested as they will have access to a new database of customers that are environmentally aware, so they can then start to target market offers based on products that are environmentally friendly i.e. made from recycled materials, can be recycled, are organic, have recently reduced/changed their packaging to more environmental friendly methods. Perhaps the shoppers rewards are tallied and the supermarket will for X recycling reward points will plant a tree. So further social impact in motion...

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Very good ideas!

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DeletedUser

Congrats on making it to the next phase. What I like about this idea, beyond the obvious of learning about the merits of recycling and the business end of learning about what people buy, is also understanding what can be recycled. Just because something is recyclable does not mean your city will recycle it. This has potential to encourage people to buy products they know are recyclable or put pressure on the city to expand their range. Looking forward to seeing where this goes.

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Thanks Janet, you touched a great point which is that the Recyculator can be used at the point of sale and help customers make sound purchase decisions thus influence brands to make their products and packaging greener. We can think of features such as greener alternatives to products that the app can suggest or comparison between products. You are invited to take an active part in shaping where this goes.

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DeletedUser

Great concept and congrats on making it to the refinement stage! These important stats will be key to be making a change, will be great if Coca Cola could come to the party with your experiment idea.

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Hi Anita, thanks! I believe that a company such as Coca Cola should benefit from this app and use it as a great tool to educate and communicate with customers. How would you as a customer benefit from having such stats?

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DeletedUser

As simple as it sounds it's awareness! Sometimes without the numbers right in front of your eyes you forget, this links into a few other ideas about changing habits. Visual tools serve as a great reminder to customers that we need to be self aware of our habitual activities.

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I like Menguan Chen's suggestion about introducing to campuses or the workplace because it ties in with having to think about common routines. To take that a step further regarding gamification, how would you divide your different "target audiences"? I'm guessing by age group might be an obvious one. For each age group, what daily habits and concerns affect how people of different ages recycle? Kindgergarden to say, 5th grade - what kind of games are successful around kids this age and how can recycling be a part of this? On a college level, is it being too busy that prevents recycling? How can we incorporate recycling in the things that keep college students busy (i.e. non-recycling clubs, studying, classes, study breaks, going to bars or clubs, or even "timewaster" activities).

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Thanks Denise, great points. We definitely want to target different audiences, at the same time we want to keep the app lean and avoid complicated development so I would want to find a "gamification" aspect that fits wide array of audiences. One of the ideas to keep audiences engaged would be to allow communal tracking (e.g: show how many bottles were recycled by people from my college and not only by an individual). I mentioned the impact of a collective goal here: https://openideo.com/challenge/recycle-challenge/research/the-first-second-and-third-steps-of-saving-the-world
It would be great to hear your ideas on how to design this feature. We can think of creating goals, competitions and rewards for collective achievements as well as cluster them by universities, workplaces etc.

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Excellent! I'm excited to help.

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Congrats on making it to the refinement stage! It's totally deserved, Goders!

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Thank you! we are looking for collaborators to get this further developed and tested!

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One bottle of coke can make a difference? The answer would be no. But if there are thousand of them or millions of them will definitely make a difference! But if we do not care one bottle or one can, do you ever think about one person has one bottle, a thousand people will have a thousand bottle, which is a lot, because "many a mickle makes a muckle"
I like the idea of "Once the Recycluator app is downloaded to a smartphone, a user can scan a product barcode to see its environmental impact statistics." It is a great way to tell people how important to do the recycling to protect our environment, to protect our home. It will a great difference if everyone understand the impact.

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Hi Congmin, thanks! your post helps refine the value we are trying to create with the Recyculator which is to create a link between one bottle and a thousand bottles (or millions of bottles). The idea is to no longer look at each item on its own but be able to measure its contribution to the collective effort.

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I agree with your point"One bottle of coke can make a difference? The answer would be no. But if there are thousand of them or millions of them will definitely make a difference! But if we do not care one bottle or one can, do you ever think about one person has one bottle, a thousand people will have a thousand bottle, which is a lot, because "many a mickle makes a muckle" So people should have a recycling habits to protect our environment.

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DeletedUser

One bottle of coke really does not make a difference, however, if thousands of bottle would make a huge difference. I think if we start to recycling our own bottle from now on, each personal recycling their useless bottle, day by day, it would be a huge numbers of bottle. Can you image how beautiful of our environment if we did recycle those bottle instead throw it away. Moreover, I like your idea of "An app that allows scanning products and shows the product's environmental impact", which is a good way to tell the outcomes of recycling bottles. Having this app, I think it allow people to understand the difference between recycling and not recycling. In this case, if people could have any actual image to see, it will encourage them to do recycling. After all, we all living on the earth, not others. We should care our planet more than others because if our "community" has been destroyed, there will be not other place for us to live. Then, we will be disappeared if our planet will be damaged.

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Thanks Mengyuan! how would you go about promoting the app and getting people to know it?

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DeletedUser

Thant's a good question to think about. How about start to advertising it on campus and workplace? Will it work?

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Any active promotion could work. If you have ideas for where we can start testing it or where we can gather user feedback, it could be great!

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Congrats on this post being today's Featured Contribution!

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Thank you OpenIDEO!

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I think this is a great idea. I would definitely download the app and use it!

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DeletedUser

I love all the ways to link to community and social consciousness. One critical aspect to making the largest impact is to find ways to engage those with a less developed sense of responsibility for recycling. I would argue the early adopters and fast followers are already recycling, how do we get the mainstream population and laggards to make it a habit. I think a link to direct incentives and the product side of things can help expand the use of the app to those who might not really care about recycling. Some thoughts on this in a topic I started that I think ties nicely to all the great ideas here. http://www.openideo.com/challenge/recycle-challenge/ideas/link-use-to-marketing-through-recycling

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DeletedUser

I'm not sure if anyone has already mentioned it but do you guys know Top Tumps? Could we use the data on environmental benefits to set up a top trumps kind of game? Does recycling a can beat recycling a bottle on carbon? Does recycling a cardboard box beat a glass bottle on time to get back to the shelf?,Do you guys know the top trumps game? Does recycling a Can beat a Bottle, or does recycling a cardboard box beat a glass bottle on any chosen category? (CO2/energy/water/time to reprocess/material scarsity)?

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Hi Nick. That's a great idea! I haven't heard of Top Trumps before. This can be a great addition to the app; it can help educate users in a fun engaging way. Are you able to assist with collecting products' recycling impact data?

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DeletedUser

I love the idea. What about involving retail shops somehow? How could we prompt users to download and use the app?

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Thanks Jose Luis! I think getting manufacturers and retail shops involved could really make a difference. We need to further develop this idea and focus on these main aspects: a. Concept b. app design c. promoting the app. What is your suggestion for how to approach the retailers?

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DeletedUser

Getting vouchers our of the app if there is a way to know if people recycled and how much they did. I am about to post a new idea inspired in yours and they could be complementary

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Hi Rachit! great, would you like to assist with the UI design of the app? What ideas of "personal touch" do you have?

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DeletedUser

Hi Goders! Sorry I missed out on this comment. Sure! I would love to collaborate with you guys on the UI Design. By personal touch, I had an idea of a personal profile which could hold all the past log information about the individual recycle count, and maybe that could be better visually represented in some way. Further, we could also give recommendations and health suggestions to a particular user based on his soda consumption! What say?

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Stephan and Goders (photo required) loving the app suggestions, totally game it up, with recycled items in the real world giving you credits in game land, with the idea being you are rebuilding the environment, virtually and in reality. This would have mass appeal.

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Thanks guys! I'll try to incorporate your input and add some updates to the idea.

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DeletedUser

Emma that's a great idea, build up an on-line game but at the same time make a difference in the real world! I think that would have huge appeal in the current modern day life, think how many people could potentially engage if you get the game right! Love it!

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Hey Luke, I added some of the gamification ideas and suggested having badges for recylcing achievements. What did you have in mind?

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@Rachit, I updated the idea and included some of your input on a personal profile. Do you have any image that shows what you had in mind? Re recommendations and health suggestions, while it is definitely valuable info, I think it might cause us to diverge beyond the scope of this app. There are some apps out there for nutritional facts stats. What do you think?

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I am really glad to see such an active discussion here! I updated the description based on some of the ideas that you guys raised. Would be glad to hear your input mainly on the "personal area" and gamification part of the app.

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What if you could also include some function in the app that motivates users to get others involved? Maybe users that help recruit their friends to use the app could receive points for signing them up and additional points depending on how much those friends use the app. The users that help sign up the most people could win a prize or receive some sort of recognition.

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I like this direction. many people here suggested that we need to find a way to make the app engaging, for example, adding gamification by allowing one to collect recycling points for personal or collective recycling. Earning points for spreading the word is a great idea.

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Hey Goders, this is a great idea. It's really difficult to conceptualise what impact recycling one item can actually produce. I think it could work really well with what I'm trying to achieve over here: http://openideo.com/challenge/recycle-challenge/ideas/changing-the-label-to-trigger-recycling-behaviour .

Could you also link information in a more emotive / visual way - eg: Instead of saying x barrels of oil - pictorially represent that. Instead of saying x kgs of CO2 maybe use a picture of balloons.

Could you also link in information about how hard it is for that material to be recycled or decompose? This could impact purchasing decisions and help generate awareness throughout the consumption experience - not just at the end point when we have to think about recycling.

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Great input Jes! We can try implementing your ideas on showing the impact in a visualized way.

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Love this idea. I could also imagine being influenced by knowing the consequences of not recycling, such as how long the product would take to decompose if not recycled, etc.

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Thanks Jamie! great input, I am not a recycling expert and I normally have no idea how long a product would take to decompose. This type of info can be very encouraging.

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It actually depends in which environment it degradates,
Here`s the time of biodegradation in marine environment:

General paper 1–3 months
Paper towel 2–4 weeks
Cardboard box 2 months
Cotton cloth 5 months
Plastic coated milk carton 5 years
Wax coated milk carton 3 months
Tin cans 50–100 years
Aluminium cans 150–200 years
Glass bottles Undetermined (forever)
Plastic bags 10–20 years
Soft plastic (bottle) 100 years
Hard plastic (bottle cap) 400 years

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Great info, Alessandro! I think this is powerful stuff for making people think twice before throwing something in the landfill bin.

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Thanks Tom! what type of info do you think the app should show? how would you present the data? for example, would you show stats per item recycled or per annual global recycled items?

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Hey Goders, sorry for the delayed response. I think it would be useful to show both stats per item recycled and per annual global recycled items. Stats per item recycled show that even one recycled item can have a significant impact on the environment. Stats per global recycled items would give users something greater to aspire to - if they know the amazing impact that good daily recycling habits can have, they will be more likely to try to form those habits.

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Are Coke already ahead of the game on this one?
http://www.coca-cola.co.uk/environment/recyclometer-iframe.html

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seems like a similar concept but I think the main idea here is that you can scan products on the go and get exact stats of different impact on the environment.

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Interesting! I tried to find more info on this and saw it was launched in 2010. Do you know how it went? how consumers reacted to it? was it only in the UK? I am glad to see it as I thought Coca Cola would be a natural partner on this. The idea here is indeed to allow scanning products when you recycle them. One of the main ideas raised here is personalization- allowing tracking of the recycled products.

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DeletedUser

I think the problem here is that the recyclometer is on-line and not in app format, It is used from what I can understand but not nearly to the level it could be if it were easy to whip out your phone and scan the item in front of you.

We are discussing your app idea following on from an idea i put up myself, you might want to join the conversation: http://www.openideo.com/challenge/recycle-challenge/ideas/explain-the-barriers-and-reasons-why-change-peoples-habits-through-making-it-clear-why-you-can-recycle-different-items-in-different-areas

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I love that idea. I wish the app would be reality already. However, I am wondering about how often people would really scan their trash? I ask especially out of to experiences made by myself:

- I lately discovered a water saving link http://tap.unicefusa.org/mobile
By not using your phone and clicking on the link, you literally can save water for people in need: liter by liter depending for how long you do not use your phone. Though very simple, friends I invited to do so, would not engage. I myself, stopped after a few times. Don't know why. What I want to stress out is how might we keep people going? What could help to really scan item by item they throw away?

- I started to use a running app. Runtastic! it displays what you achieved by various numbers (lenght, time, calories, etc.). However, sometimes I use it randomly but I somehow prefer to run for "the good feeling" not using the app. I do so especially because I roughly know how fast I run and the distances I make. And if I do not prepare for a race (e.g. half-marathon) I really would not use it. Applied on your app, how could information vary to always have kind of a new element? Don't know but I think I would more often use the running app if there was a new element or aspect each time I use it.

Hope that helps somewhat. Those are my experiences that might or might not apply on general level.

regards,
Stephan

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Thanks Stephan! You raised very good points. I really like this water saving project by Unicef tha you mentioned. I have never heard of it before. I also agree that one of the challenges would be to make it stick and make people engage with it. I still think it is different from the saving water app. First, the saving water app requires you not to use your phone, so there is an inconvenience involved. Second, the water saving app has a "guilt" element to using it which I find hard to sustain. It basically mean that if I use the phone I do not save water and this is something I wouldn't want to be feeling for a long time. Therefore I believe that this app is really great as a tool to raise awareness but not as an ongoing behavioral change tool(you can't expect people to never use their phone again).
The Recyculator should be easy to use and not require the user any additional sacrifices.

The second example you gave is also very relevant. How do we keep users engaged ?
This is a great question that we still need to develop. This could be achieved by bringing in some gamification aspect, for example, like Emma suggested- keeping track of amounts recycled (personally and collectively), setting recycling goals, allowing users to engage with the app and suggest ideas for better recycling habits etc.

Furthermore, I think the app should serve as an educational tool. You have read enough nutritional value labels in your life to know what you should and shouldn't eat when you are on a diet. Similarly, if people used the app a few times and learned the consequences of products they normally consume, I believe it is already valuable even if they don't use the app for every item they recycle.

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Hey Goders, regarding the gamification aspect I'd like to add the following. As I mentioned a somewhat "dry" running app (collecting mere data) I'd also like to add this inspiration of a probably more fun running app:

https://www.kickstarter.com/projects/panstudio/run-an-empire-the-real-world-territory-control-gam

Here I think the gamification aspect is much greater and I can't wait to try this app. Something like this could boost engagement in your approach as well.

Regards

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Hey Stephan, this is a fantastic "gamification" example. I will update the post with some ideas focusing on incentives and engagement. Thanks!

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Great idea! I really love it and wish it already existed. I would for sure use it. Thanks

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Thanks Elito. We are working to develop this idea. Can you think of some scenarios you would use it? would you scan items together? would you scan them before the purchase?

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Hey Alessandro. That makes a lot of sense. We can have different tabs once a product is scanned: 1. recylcing instructions 2. recycling impact 3. other facts (e.g.: the total number of this items recycled annually)
Thanks for that! Would be great to have you on board to further develop these aspects.

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Totally agree, as sometimes people will just want to know if they can recycle the item and which bin to put it in. So let's not overload them but get them to recycle and if that want further information then they can click...

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Hey Emma! that's an Interesting question. I believe it can definitely increase people's motivation. I referred to a similar concept here: http://www.openideo.com/challenge/recycle-challenge/research/the-first-second-and-third-steps-of-saving-the-world

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Exactly collective motivation as the incentive to recycle.so we could have groups set up on the app by suburb, by sporting teams, streets etc so there could be a recycling challenge. Perhaps a monthly challenge to focus on a particular recyclable item and/or environmental impact.

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Question time: Can someone track there recycling score? Ie like all the data we store on the fitness watches/trackers etc.So that people might interact about what IMPACT they are having in comparison to their friends on the environment from their recycling. i.e. the keeping up with the jones motivation to recycling?

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Goders replied to you: "Hey Emma! that's an Interesting question. I believe it can definitely increase people's motivation. I referred to a similar concept here: http://www.openideo.com/challenge/recycle-challenge/research/the-first-second-and-third-steps-of-saving-the-world "

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DeletedUser

This is a neat idea! We could do that to inspire people to engage in recycling. I would really like this idea to push forward in the direction of making people collaborate and socially involve. What do you think about giving a personal touch to this app in addition to this functionality?

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The Goders group replied to your comment: "Hi Rachit! great, would you like to assist with the UI design of the app? What ideas of "personal touch" do you have?"

(Tip for Goders group... if you accidentally post your reply to your page rather than directly underneath the comment you're replying to – no email notification will get triggered to the OpenIDEATOR that you've reached out to)

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Great idea! I think an great advertising campaign, will complement this app nicely. In addition perhaps the app can link to the advertising campaign of all the multi-nationals that sign-up such that when reading in a magazine about the latest new soft drink, washing powder, computer, mobile phone etc., you can lookup with the scanner code and learn more about the product (more marketing for the company) you can learn about the product, what recycled materials go into the packaging and what difference it will make to the environment from recycling the materials.

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Great idea! It would be nice also to put in the barcode information about the composition of the packaging. So it would be easier for the consumers to separate plastic, paper or glass and put it in the right bin.