1) Game box upcycled prototype components:
- Box - made from unused shoe box.
- Game board and tracker - made from out of date calendar.
- Activity cards - made from unused deck of cards.
- Game pieces - buttons and dice kept together in an old mints container.
- Instructions - simple, 1 page.
- We introduced a point system - each activity card completed says how many points you receive. These get totalled on the family tracker.
- We introduced a section on the family tracker for the family to tally up the type and number of items they've recycled. From this, CocaCola should be able to calculate some sort of impact.
- We introduced an extra incentive - for example: if the winner of the family uploaded a picture of their family's tracker to the CocaCola website, they'd be eligible to win trip somewhere (like EuroDisney).
- Post the game board and family tracker plot above your recycling bin.
- Assign each family member a game piece.
- Roll the dice and move forward the number of spaces. Each person should only take 1 turn per day.
- Draw an activity card that matches the square you landed on. There were 4 activity card examples included in the prototype.
- Tracker - "Add up the number of items you've recycled today. Plot them on your family tracker. + 20 pts to your total."
- Challenge - "Sort your recycling into paper, plastic and aluminum piles. Tell your family to use these the rest of the week. If they do, you get +50 pts to your total."
- Facts - "Did you know that 1 aluminum can saves enough energy to turn on a TV for 3 hours? How many cans do you need to recycle before you can watch TV for 1 day? + 10 pts to your total."
- Upcycle - "Find old bottle caps and turn them into tea light holders." +30 pts to your total."
- Complete your daily activity.
- Repeat. The first family member to reach the end of the board game wins!
- Upload a picture of your family tracker on coca-cola.com to be eligible to win a trip.
Overall, the family enjoyed playing the sample game and said they...
- Learned something - they were challenged by a bit of math, plotting and were forced to think about the type of items they had recycled.
- Had fun - the mum and boy laughed while they played together.
- Liked the competitiveness - the boy said that he'd want to beat his brother.
- We need a better way for the game pieces to stay attached to the board. Consider magnets or pockets.
- The board can't be double sided. It should fold out, so both the game board and family tracker can be seen at the same time.
- Other Challenge card ideas could be:
- "What bin should these items go in?"
- "Ask your friend, what's the biggest thing/coolest thing/strangest thing you've ever recycled?"
- "Recycle something you've never recycled before."
Kick Cycle's green game box can be sponsored by CocaCola and distributed to one child per family at local schools.
Offline collaborators: Wiebke Pahl, Nitin Gupta