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Kick Cycle: a recycler’s green game box filled with fun for the entire family to help kick start their recycling habits.

The Kick Cycle green game box has activities that support families in local communities to start making changes to their recycling routine at home. The game includes instructions, 'how-to recycle' bin stickers, a game board, dice, progress tracker and a game piece for each family member. Have a roll, move forward and land on a: 1. Tracker square – record each family member's household recycling progress by plotting the number of items they’ve recycled. 2. Challenge square – motivation for family and friends to stick to their new recycling routines. 3. Fact square – information on what happens to recycled materials and the benefits of recycling. 4. Upcycle square – project ideas for finding new function in old household junk.

Photo of Amanda Briden
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Explain your idea in one sentence

Don’t get stuck in a rut, use the Kick Cycle recycler’s green game box to kick start your recycling routine at home.
Over the weekend, we prototyped KickCyle and then tried it out with family members to see what they thought of it.  Here's what we did and what we've learned.

1)  Game box upcycled prototype components:
  1. Box - made from unused shoe box.
  2. Game board and tracker - made from out of date calendar.
  3. Activity cards - made from unused deck of cards.
  4. Game pieces - buttons and dice kept together in an old mints container.
  5. Instructions - simple, 1 page. 
2)  What we updated:
  1. We introduced a point system - each activity card completed says how many points you receive.  These get totalled on the family tracker.
  2. We introduced a section on the family tracker for the family to tally up the type and number of items they've recycled.  From this, CocaCola should be able to calculate some sort of impact.
  3. We introduced an extra incentive - for example: if the winner of the family uploaded a picture of their family's tracker to the CocaCola website, they'd be eligible to win trip somewhere (like EuroDisney).
3)  How the game works:
  1. Post the game board and family tracker plot above your recycling bin.
  2. Assign each family member a game piece.
  3. Roll the dice and move forward the number of spaces.  Each person should only take 1 turn per day.
  4. Draw an activity card that matches the square you landed on.  There were 4 activity card examples included in the prototype.
    • Tracker - "Add up the number of items you've recycled today.  Plot them on your family tracker.  + 20 pts to your total."
    • Challenge - "Sort your recycling into paper, plastic and aluminum piles.  Tell your family to use these the rest of the week.  If they do, you get +50 pts to your total."
    • Facts - "Did you know that 1 aluminum can saves enough energy to turn on a TV for 3 hours?  How many cans do you need to recycle before you can watch TV for 1 day?  + 10 pts to your total."
    • Upcycle - "Find old bottle caps and turn them into tea light holders."  +30 pts to your total."
  5. Complete your daily activity.
  6. Repeat.  The first family member to reach the end of the board game wins!
  7. Upload a picture of your family tracker on coca-cola.com to be eligible to win a trip.
4)  Trial with family:
Overall, the family enjoyed playing the sample game and said they...
  1. Learned something - they were challenged by a bit of math, plotting and were forced to think about the type of items they had recycled.  
  2. Had fun - the mum and boy laughed while they played together.
  3. Liked the competitiveness -  the boy said that he'd want to beat his brother. 
5)  Feedback from the trial:
  1. We need a better way for the game pieces to stay attached to the board.  Consider magnets or pockets.
  2. The board can't be double sided.  It should fold out, so both the game board and family tracker can be seen at the same time.
  3. Other Challenge card ideas could be:
    • "What bin should these items go in?"
    • "Ask your friend, what's the biggest thing/coolest thing/strangest thing you've ever recycled?"
    • "Recycle something you've never recycled before."

CocaCola's sponsorship:  
Kick Cycle's green game box can be sponsored by CocaCola and distributed to one child per family at local schools.

Offline collaborators:  Wiebke Pahl, Nitin Gupta

Describe how your idea would help form new habits and improve recycling at home

Each recycling activity in the game is designed to help families form new recycling habits. Here's how: 1. Tracker activities – help families see their collaborative progress and identify milestones to celebrate their achievements. Children will be motivated to recycle more when they can see how their contribution compares to their parents and siblings. 2. Challenge activities – help family members try new things, get outside of their comfort zone and share their recycling experience with others. 3. Facts – help translate in simple terms the impact that their new routines can have on the environment and their local community. 4. Upcycle activities – help families get into the habit of seeing new uses for old junk and think twice the next time they throw something away.

How might you design an early, lightweight experiment to further develop your idea?

1. Practice what you preach - take 30 used shoe boxes and old board games and retrofit them with the elements of this game. 2. Partner with a local primary school and distribute the games and instructions. 3. Ask for permission to go into participating households and see how families are implementing the game. Take video, collect feedback and make changes.

What aspects of your idea could benefit from the input of our OpenIDEO community?

1. How can we ensure families take this activity box seriously? 2. How will we know whether or not families stick to their new habits after they finish the game?

Evaluation results

12 evaluations so far

1. How well do you think this idea will create new habits for the people involved?

Really well. I can see it creating lasting behavioural changes - 41.7%

The idea is pretty good but I’m not sure it will make new habits - 25%

Not sure the idea would really help people establish long-lasting habits - 33.3%

2. Can the idea be scaled to work in different countries and with different people?

Yes – it’s clear how the idea could be adopted by people from far and wide - 83.3%

Seems like it could work but needs some fleshing out - 16.7%

I don’t think it could be easily used in different locations - 0%

3. Can the idea be used regardless of the local recycling schemes?

Yes – it doesn’t seem to rely on a particular collection scheme - 75%

Possibly – although it might work better under some schemes rather than others - 25%

I think it might only work under particular circumstances - 0%

4. How easy would it be to pilot a version of the idea to test it out?

Really easy – ways to test this idea further are already springing to mind - 66.7%

Piloting this idea would be possible but it could take a lot of time and resources - 33.3%

A pilot doesn’t seem easy at this point - 0%

5. Overall, how do you feel about this concept?

It rocked my world - 41.7%

I liked it but preferred others - 33.3%

It didn’t get me too excited - 25%

19 comments

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Photo of Jian wu
Team

Hi Amanda, i love your idea!!
family members must enjoy Kick Cycle recycler’s green game box. Learning something, having fun and doing competitiveness are the most important in this game as well as in a family.
because of this game, i think the relationship of family will go better!
i love this game, good luck!

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