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Updated: From This to This: An App. That Reveals Possibilities ( Prototype Added)

One idea that might make recycling at home easier to envision creative ways of turning waste into something useful, is to create an app. that shows what a product could be if it were recycled rather than thrown away. "From This to This" is a simple creative way to show turning waste into something useful, and at the same time demystify recycling

Photo of Kenneth Walton
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Explain your idea in one sentence

Pass your smart phone or tablet over a product that could be recycled to see what it could become.

 "From This to This"

 "From This to This" is a simple  creative way to show turning waste into something useful, and at the same time  demystify recycling. Simply pass your smart phone or tablet over a product that could be recycled to see what it could become. It is easy, educational, and hopfully helps new habits stick.

The Missions Approach

MISSION #1
Help Habits Stick
​For recycling to become second nature, we need to find creative ways to change our behavior. How might we support new habits and make them stick?
“On average, it takes more than 2 months before a new behavior becomes automatic — 66 days to be exact. And how long it takes a new habit to form can vary widely depending on the behavior, the person, and the circumstances.
Interestingly, researchers also found that “missing one opportunity to perform the behavior did not materially affect the habit formation process.” In other words, it doesn’t matter if you mess up every now and then. Building better habits is not an all-or-nothing process.”
The “From This To This” approach to forming a recycling habit is to use 66 days as a timeline for forming the habit, but incentivize the behavior at key points along the way. The recycler would be rewarded on their first item scan for every new type of item, but then rewarded with better rewards a lesser intervals until the habit it formed 66 days later. “Enhancements the meta-data and reward system, combined with some assumptions based around the time zone of the user, and also average timings that meals are eaten at home, the right push notifications could be delivered to the user at optimum times when the user is likely to be engaging with products that need recycling, with the ultimate aim of getting the user through each day/week until a new habit has been formed. We can also a user input feature that allows the logging of when the garbage/recycling collection is going to occur to give even more trigger points for prompts ”  Teammate Daniel Kolodziej

MISSION #2
Demystify Recycling
How can we make the process of recycling more transparent, and make our personal impact clearer? Find out more...
The root idea behind this proposal is demystifying recycling by exposing the possibilities of what the recycled product could become. Seeing is believing, and looking at a smartphone is something that has become a natural part of a lot of people’s daily life. By making it a simple and natural action; it might also be possible to make it more habitual and fun to do. Because so many different things can be created from one type of recycled product, seeing unique possibilities every time you scan would encourage repeated use.

MISSION #3
Make It Fun
​What elements of gamification might make recycling a fun and engaging activity?
There are different levels of “gaming” Level 1- first there are two (2) modes: "Back into production" and "I'll use it up". In mode 1 the image shown when scanned would be what the item could be if it went through a typical recycle process. In mode 2 craft is added. People could add their ideas on how they use packaging or other recycled products for creating something artistic and/or technical, and enlarging gradually the possibilities and cross-inspiring. Teammate Stephan Kardos
Level-2 "Geocaching is an activity, in which the participants use a (GPS) to hide and seek items, called caches", anywhere in the world". Teammate  Jacque Harper 
In this version, players would scan an item to see what it could become, then tag the item and find it 3 times (to add difficulty) and tweet it to a “prize squad” to get a reward. “This not only acts as an incentive, but could also act as a monetization technique. The delivery and redemption of discount coupons has a tangible marketing value to brands. A San Francisco based start-up, http://Kiip.com , bases its whole business model around discount coupon redemption. This can be worth between $0.50 - $1.50 per redemption.” Teammate Daniel Kolodziej
The concept extend the familiar slogan “Refresh, Recycle, Re-use” to “ Refresh, Recycle, Re-Use, Re-Tweet and Win”

MISSION #4
Nudge & Incentivise
Social pressure, friendly nudges and inspiring friends can all have an impact on the decisions we make. How can we harness this to improve recycling in communities?
For social pressure we are looking to the users respect for money, their value system by showing the impact in cash on recycling rather than creating a product from virgin material by way of a data sheet for each recycled product example. The nudge comes from really knowing what impact your carbon footprint has on the earth in real-time.
We would also push reminders via social media, to help keep the recycler engaged as the habit forms.
 
MISSION #5
Hack Your Space
What innovative workarounds might make recycling at home easier and are there creative ways of turning waste into something useful?
For this we are looking to appeal to the Maker in everyone. “Besides showing what the raw material could become, the app could teach - by other user’s recipes - how to do increase the product cycle through handicraft.” Teammate Gustavo Dolabella
One of those recipes is depicted in the recycled robot images.

MISSION #6
Engage Children and Young People
Young people and kids see exciting opportunities in waste; but through their influence on adults, it can be a great way to create change in all of us. As a kid I loved the cartoon version of “Fat Albert and the Cosby kids and their Junk Yard Band”. The Junk Yard Band sparked my imagination, with the very cool way their instruments were illustrated in the show: Junk recycled into useful tools that made beautiful sounds. This in fact is not much different from what I see being done by kids today, through succeeding in making a few bucks turning discarded items into music on the street corners of DC. We have illustrated this concept with the app by adding DIY Recipes as examples for kids to follow. This gives children options when thinking about what their recyclables could be, and helps to reinforce the new habit.  
Like the Fat Albert cartoon my teammate Kasia Dybek suggested linking to existing recycling games for kid as a potential data output. Whereas adults have a better capability of understanding the logistics of recycling, such as fleece jacket companies save $1,300 a day in manufacturing cost by using recycled bottles to create their jackets, a child could better understand this through interactively using games to make sense of these facts. Through the use of games such as “Recycle Roundup”, on the National Geographic Kids website, anyone could play this game and understand what materials go into different bins. This and some of the other games Kasia suggested below could be great links accessible through the app.
http://kids.nationalgeographic.com/kids/games/actiongames/recycle-roundup/
http://www.activityvillage.co.uk/recycling
http://www.thecraftycrow.net/toys/
http://bigspringenvironmental.com/20-toys-to-make-from-trash/
“We think that adding a 'social' feature like twitter to tweet out your craft work or play the “ Refresh, Recycle, Re-Use, Re-Tweet and Win” game would be fun for teens. This also demonstrate how a mass of bottles or papers can turn into something new (and great). We think it's a great feature that can be used to educate kids in kindergarten or in school about recycling and the power of the people .” Teammate Dafna Kaplan

Technical Approach

Augmented Reality Technology
I have suggested Augmented Reality (AR) as a potential solution for the “From This To This” App.“ AR is a live direct or indirect view of a physical, real-world environment whose elements are supplemented by computer-generated sensory input such as sound, video, graphics or GPS data.” For the posted prototype we used Metaio Creator one application in suite available from Metaio. For a fully developed app. with the data and gaming features suggested in the concept, we suggest the Metaio SDK as an AR solution. From This To This would be Augmented Reality Plus (AR+) by adding data and gaming to the application. 

Benefits of the Metaio SDK
Complete AR Solution
Programmable interface integrates with your existing IT-infrastructure, and manage and update your images and visual search database at anytime in the cloud.
A proven and complete AR solution that contains an award-winning tracking engine and state-of-the-art rendering.
Platform Independent
Develop natively for all major platforms including iOS, Android, Windows & Unity. Use the AREL AR scripting language to develop once and deploy everywhere.
Advanced Tracking
Reliable tracking technology for 2-D images, 3-D objects and environments, SLAM instant tracking, barcodes, QR codes, location-based tracking and continuous visual search (CVS). Recognize hundreds to thousands of images on the cloud without large download times
Continuous Visual Search (CVS)
CVS allows apps to identify objects (typically planar objects like images, posters, DVD covers, etc.) from a user created image database of several thousand to hundreds of thousands of entries.
The processing is performed in the cloud allowing very large databases to be queried with very fast reaction times in an unobtrusive experience for the end user. You can connect any kind of information to the objects within the database and, upon detection, load/display them (e.g. recycle data, earned points from your game play, tracking information related to your scanned items list).
Low cost software development kit (SDK)
 
SmartShape Technology
SmartShape Technology is new to me. I became aware of it only this week at the Smart America Expo. The technology uses “mobile devices and wireless chips embedded on a part (active label) that contains 3D Design data and links to smart hubs to communicate its availability, location, and shape signature information via VizSpace, a social supply chain cyber platform.” While this product is designed as disruptive tech for the supply chain, it appears to be a good way of using the shape of a item to determine what it is and its potential re-use using smart hubs. The developer Imaginestics describes it as the world's “first intuitive engine”.
Benefits of the VizSeek intuitive Engine
VizSeek, developed by Imaginestics, is the world's first intuitive engine that thinks like the human mind. When we see images, our brains use the history of what we've seen in our lifetimes to identify the objects we're viewing. VizSeek works the same, translating 3D models, 2D sketches, photographs, and even hand-drawn doodles into results you can use.

Cross Pollination Potential and Other Opportunities

Nancy Kelly’s “Recy'Cream Trucks” https://openideo.com/profiles/117936608657925974848 could be a good opportunity for concept cross pollination. The idea behind the trucks is to spur excitement in recycling by using ice cream trucks that double as mobile recycling centers. This concept can create incentives for children and adults to recycle at home.
 At a recent car show I saw the Toyota Fun VI http://www.youtube.com/watch?v=ZOAC_sPCWME a concept car with an element called “Digital Skin”. Abstracting this digital skin idea is where the cross pollination can occur. This could happen by adding large displays to the exterior of the “Recy'Cream Trucks” allowing the “From This To This” AR+ application to run on the truck exterior. This creates educational opportunities for the home recyclers to see what their recyclables can become, at the same time enjoying a cool treat.
Robert James “ScrappStore.com” https://openideo.com/challenge/recycle-challenge/refinement/the-scrapp-store-your-recyclables-turned-in-to-desirable-everyday-objects offers another chance for concept cross pollination. Looking at the portion of the concept that is an online store featuring products made from recycled items. This would give the “From This To This” a second option in the recycle and win element of the app. The recycler could have the option to Win (keep scanning your recycled items until you Win) or Buy Now an option that could take recycler’s to ScrappStore.com to buy the recycled product now.
 
Other Opportunities Google Glass Killer App.?
“Google still seems to be deciding what people should actually do with Google Glass. No one knows exactly why they should buy an expensive pair of smartglasses, especially when they look unfashionable even in the most well-executed promotional shots”. The From This To This App. could be a Google Glass Killer App. Everyone is talking about “wearable’s”, but we haven’t heard much about wearable’s with a social conscious. Adding this AR+ application to Glass could be a great way for people to experience the possibilities of recycling while carrying out their daily lives wearing Google Glass, reinforcing the importance of recycling while creating new habits, and at the same time being a part of the fashion vanguard. 
 

Prototype

 The portion of the app. that is key as proof of concept is a user interface that allows the operator to simply scan an element to see what it can become as a recycled product.
My first goal is to prototype the app.
For this I have used a demo version of Metaio Creator, a drag and drop augmented reality (AR) application, which is a part of a suite of tools that can be used to develop very simple or very complex AR applications. See the Link  http://dev.metaio.com/webinars/which-metaio-tool-should-you-use/
The video titled “Proof of Concept Video (Prototype)” shows how the application works. For the prototype App. I have added a set of instructions  and three (3) new images  below :

App. Instructions

1. A QR code that can be used to pull up the “From This To This” application from the Junaio server. And a link to the Junaio App. Download page.  https://itunes.apple.com/us/app/junaio/id33741561

2. An image (Coke Bottle) with a note that reads Scan This Image with the Junaio App. This will serve as the recycled product in the prototype

3. The recycled product in this case a jacket made with 85% recycled plastic bottles
 
The Coke Bottle image can be downloaded and scanned; or enlarge and scan the image on screen. I would like to invite everyone on OpenIDEO who is willing to download the app. and give it a try, to give any feedback you are willing to offer.

App. Feedback
“Yes, I do think that it (VizSpace Smart Shape technology) is a good fit for the solution (From This To This) you are proposing” - Nainesh Rathod CEO.  Imaginestics.
“I think this would be a great tool for educating kids on the power of recycling" – Jerry W; President BMW of the Hudson Valley
“This should be done in phases; with the first phase being the cataloging of as many recycled items and their possibilities, everything else can follow in later phases” - Robin Facebook comment
“What an awesome prototype! I downloaded the app and it worked, so cool, way to go! I'm going to tweet about it and see if I can get others to try it out too :)” Karoline K OpenIDEO

"Good job! If we have a recycling team next year, we will introduce this to them."
Olatundun Teyibo
NAF Academy Director
Phelps Architecture, Construction and Engineering High School
Washington, DC 20002

 

Additional Ideas

Other elements could be added for education and entertainment value for example:
 Gaming-  To continue on the idea of sticking to the habit, having some games / challenges that could be done outside the app, then maybe photographed and shared on social media? Like a challenge to create a toy from few recycled items, etc. Many of these ideas already exist out there, but it's again about reinforcing and repeating so it sticks and also getting all existing assets together and create more holistic app for the whole family.
 Teammate Kasia Dybek suggested more online games and ideas here:
http://www.bbc.co.uk/schools/barnabybear/games/recycle.shtml
http://climatekids.nasa.gov/recycle-this/
http://www.kidsbegreen.org/
http://thinkcans.net/games-centre/can-i-recycle-it
http://www.planetpals.com/recycle_crafts_kids.html
http://www.pinterest.com/4thrprogram/kids-recycle-crafts/
http://www.mrprintables.com/homemade-toys.html

This could also be a database that keeps track of the scanned products and after a number of products have been collected the recycler could win the item. For example scan 100 plastic bottles, and win a fleece jacket. Add a GPS component and make the winning item selection based on the user location (a fleece in Boston or swimming trunks in Miami)

Shopping - If you cannot wait to win it, find out where to buy it; or as my teammate OpenIDEOer Shimolee Nahar suggested connect people with individual craftsmen/makers (like on etsy) who can make the product and sell it to the person who recycles and is interested.

Data- Find a way of tracking how much I recycled, or use Shimolee Nahar idea Mr. Recycle is a service model that works on rewarding consumers for their good behaviors, and uses retailers and the suppliers as a facilitator. It benefits the retailer through the sale of uncontaminated packaging materials and improving brand loyalty. It extends the idea of product stewardship to daily use, low value product.

Each of these ideas ( gaming, shopping, data) could be a set of quick links that appear when the product is scanned and disappear after a short period. Giving the user enough time to select the link or move on

Key Team Process Comments and Recommendations

OpenIDEOer and teammate Stephan Kardos added- What if the app also shows what you can make out of the product? That is recycling it by using it to create something. You could have 2 modes: "Back into production" / "I'll use it up". People could add their ideas on how they use packaging for doing creating something enlarging gradually the possibilities and cross-inspiring.
OpenIDEOer and teammate Gustavo Dolabella added this comment -The app could suggest DYI solutions for the user. Besides showing what the raw material could become, the app could teach - by other users recipes - how to do increase the product cycle through handicraft. By inviting the users for collaborating with their own solutions for re-using, " you would be able to design a whole community" to support the idea and engage even more people.

OpenIDEOer and teammate Antonin Jirou-Najou  In order to promote this app as well as enriching the database and the possibilities for recycling, this app should partner with companies so they can actually show what they can do with recycled items and provide their resources to develop it. A good way to reach global awareness!

OpenIDEOer Jacque Harper and teammate Make it a location-aware app (think geo-fencing) or website with locale searching could guide consumers on the availability of recycling for the different materials in the city or county in which they are currently standing

OpenIDEOer  Dafna Kaplan: and teammate I would, however, add a 'social' feature and demonstrate how a mass of bottles or papers can turn into something new (and great). Also, it's a great feature that can be used to educate kids in kindergarten or in school about recycling and the power of the people. Just a thought :-)
As some of my teammates and others have suggested, the app. could have several elements developed shopping, gaming, data etc…
 

Thanks to the OpenIDEO Team
Karoline and Meena

Describe how your idea would help form new habits and improve recycling at home

Seeing is believing showing people the impacts they can have on the creation of new things from old ones is inspiring.

How might you design an early, lightweight experiment to further develop your idea?

The app. could have several elements developed shopping, gaming, data etc… However the part of the app. that is key as proof of concept is a user interface that allows the operator to simply scan an element to see what it can become as a recycled product.

What aspects of your idea could benefit from the input of our OpenIDEO community?

Help brainstorm product ideas

Evaluation results

12 evaluations so far

1. How well do you think this idea will create new habits for the people involved?

Really well. I can see it creating lasting behavioural changes - 8.3%

The idea is pretty good but I’m not sure it will make new habits - 66.7%

Not sure the idea would really help people establish long-lasting habits - 25%

2. Can the idea be scaled to work in different countries and with different people?

Yes – it’s clear how the idea could be adopted by people from far and wide - 66.7%

Seems like it could work but needs some fleshing out - 33.3%

I don’t think it could be easily used in different locations - 0%

3. Can the idea be used regardless of the local recycling schemes?

Yes – it doesn’t seem to rely on a particular collection scheme - 75%

Possibly – although it might work better under some schemes rather than others - 25%

I think it might only work under particular circumstances - 0%

4. How easy would it be to pilot a version of the idea to test it out?

Really easy – ways to test this idea further are already springing to mind - 54.5%

Piloting this idea would be possible but it could take a lot of time and resources - 45.5%

A pilot doesn’t seem easy at this point - 0%

5. Overall, how do you feel about this concept?

It rocked my world - 8.3%

I liked it but preferred others - 75%

It didn’t get me too excited - 16.7%

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Team (9)

Stephan's profile
Kenneth's profile
Gustavo's profile
Gustavo Dolabella

Role added on team:

"I would like to add you to the team"

Antonin's profile
Antonin Jirou-Najou

Role added on team:

"I think that is a great Idea, I will add it to the post and you to this team if that is OK."

Jacque's profile
Dafna's profile
Dafna Kaplan

Role added on team:

"great comment"

Shimolee's profile
Shimolee Nahar

Role added on team:

"Thanks for the great comments and ideas"

Daniel's profile
Daniel Kolodziej

Role added on team:

"Thank Dan, Welcome to the team, feel free to draw something up that introduces a game aspect to the concept."

Kasia's profile
Kasia Dybek

Role added on team:

"Thanks for the comments"

62 comments

Join the conversation:

Comment
Photo of Mick
Team

We wrote an article about clever ways to recycle wallpaper. Seems like it might fit here: http://www.pbsos.com/news/10-clever-ways-to-use-recycled-wrapping-paper/

Photo of Nancy Kelly
Team

Hi--I'm riffing on your concept for 'teachable moment' graphics that would be painted on my Recy'Cream Trucks. If you have any ideas/feedback, please post a comment! :-)

Photo of Paul Reader
Team

Great app suggestion which could definitely be enhanced through a positive physical recycling effort such as Nancy's RecyCream trucks.Give at least as much thought to integration and collaboration as to individual refinement.
For example, as Nancy has suggested, the 'products' made from recycled materials could form an illustration on the vehicles, together with a link to the app. In a complementary way the app could incorporate promotion of RecyCream trucks as the vehicle to achieve the 'recycled' outcome in an easy and fun way.

Photo of Kenneth Walton
Team

Hello Nancy,
I saw this concept car at the North American Car Show this past winter, in a way it is like a driving cell phone screen or Tablet. Imagine if when driving the ice cream truck every time you handed out an ice cream, the truck came alive, (music, and interactive graphics) the entire truck became an active display showing not only what the possibilities are for recycled popsicle sticks or wrappers, but also using cameras and augmented reality to immerse the children within the cameras view into the experience being displayed, and challenging the kids to return with their recycled designs using them to pay for for more ice cream.

http://www.youtube.com/watch?v=N_CwM1CUj_I

Photo of Paul Reader
Team

Sounds an interesting idea Kenneth. Perhaps a separate vehicle could be pressed into service for providing such an experience to support the introduction of RecyCream trucks with quarterly return visits incorporating updated materials and concepts. In that way there would be an association between the two but still allow the RecyCream trucks to complete their mission of recycling in a timely manner.

Photo of Kenneth Walton
Team

The separate vehicle, idea could work too, but I was thinking more along the lines of a merger.
I made a quick video to give you a better idea of what I was thinking graphically. see the link below
https://www.youtube.com/watch?v=L5gqd2bOkpE&feature=youtu.be

Photo of Paul Reader
Team

Hi Kenneth
Thanks for the suggestion about multimedia and the great animation (that sadly I don't have the computing capacity to build on). Have done a lower level (static) incorporation of your multimedia idea on the RecyCream community page ( https://plus.google.com/u/0/communities/112324305673337694221 )

Photo of Kasia Dybek
Team

Really like your idea and how you have developed a detailed plan to go forward. I especially like your research on sticking to the habit and average 66 days. In the end even though something is fun and exciting in the beginning, we do get bored and move on so making something into a habit is crucial.

I really like you included a point about kids because once you pick something up as a kid, it becomes much easier later to just continue it as a part of your routine. Also, commenting on mission 6 (for kids and youngsters), sticking to the habit and technological approach, did you think about less tech component? I know everybody is on their phones and computers everyday, but maybe by engaging other components would be an additional incentive to the idea of sticking to the habit? (it was mentioned before in the comments, in forms of DIY tools, toys, etc.)

Photo of Kenneth Walton
Team

Kasia,
Thanks for your comments I really appreciate the feedback. I did get a few people to test the prototype, and more than one thought that the app. would be a good way to reinforce recycling by kids. So I am happy to hear you confirm that. I will go back and add a comment on the “DIY” / Maker possibilities of recycling in the Kids Mission section of the submission, and I will add you to the team. Thanks a lot again for the comments.
Ken

Photo of Kasia Dybek
Team

Thanks Ken! I'm not sure how familiar you are with the following and if others have not posted them already, but here are some online and outdoor games and activities examples for kids to introduce recycling:

http://kids.nationalgeographic.com/kids/games/actiongames/recycle-roundup/
(this one is really cool!)

http://www.activityvillage.co.uk/recycling

http://www.thecraftycrow.net/toys/

http://bigspringenvironmental.com/20-toys-to-make-from-trash/

Photo of Kenneth Walton
Team

Thanks Kasia,
I had not seen these games and ideas!!, I added your concept to the submission take a look at the kids mission if you get a chance.
Thanks

Photo of Kasia Dybek
Team

Great, Kenneth!

Few more online games and ideas here:
http://www.bbc.co.uk/schools/barnabybear/games/recycle.shtml
http://climatekids.nasa.gov/recycle-this/
http://www.kidsbegreen.org/
http://thinkcans.net/games-centre/can-i-recycle-it
http://www.planetpals.com/recycle_crafts_kids.html
http://www.pinterest.com/4thrprogram/kids-recycle-crafts/
http://www.mrprintables.com/homemade-toys.html

How about incorporating it more into the app so it's like a family center where the main existing part is for adults but there is also section for kids so they can have their 'profile', count more points, maybe play with their peers? And parents could guide them through, look into what the games are about, maybe even play (some of the ones I linked are really engaging).

Moreover, to continue on the idea of sticking to the habit, having some games / challenges that could be done outside the app, then maybe photographed and shared on social media? Like a challenge to create a toy from few recycled items, etc.

I know many of these ideas already exist out there, but it's again about reinforcing and repeating so it sticks and also getting all existing assets together and create more holistic app for the whole family. Also, many of the games and platforms I mentioned and are available, are quite poor quality and I think really engaging, interactive graphics would be the key to make people get interested in the first place. In my experience we often get hooked on beautifully designed apps / webs and are more inclined to explore them than even the best but poorly made and with bad user experience apps.

Photo of Kenneth Walton
Team

Thanks Kasia,
I really like the second part of your comment "having some games / challenges that could be done outside the app, then maybe photographed and shared on social media? Like a challenge to create a toy from few recycled items, etc."
To some degree simplicity wins the day with technology. I have had devices for years only to find out what their capabilities are only after moving on to a new device. But giving kids a world of options outside the app. experience that could be captured and shared within the app. maybe even for rewards would be a great feature to add I think.

Photo of Shimolee Nahar
Team

Hi Kenneth + Team,

Congratulations on being in the top 25 ideas.

I was thinking if you would also want a shopping feature in the app. In the sense that, if I am recycling PET bottles, and I have an opportunity to get some discount on a Patagonia jacket made from recycled PET material, I would be motivated to recycle, apart from knowing what the material can become in next life. Just an added motivation. I wonder if there is a way of tracking how much I recycled. We could do that using our team's idea - https://openideo.com/challenge/recycle-challenge/ideas/mr-recycle-a-service-design-model-for-recycling

Or it could also be about connecting people with individual craftsmen/makers (like on etsy) who can make the product and sell it to the person who recycles and is interested.

Basically combining the knowledge of how much energy is saved, what the material can become and incentivizing people for their actions.

Photo of Kenneth Walton
Team

I love the idea of combining the knowledge of how much energy is saved, what the material can become, I will try to add that to the submission. I think it could be a text overlay of that appears on screens for a short amount of time along with other data about the recycled item

Photo of Shimolee Nahar
Team

Thanks Kenneth for adding me as a team member. Yeah thats a great idea - providing bits of info about the material being recycled. Overlay would be a neat way of representing it.

Photo of Robert James
Team

Nice idea with the 'in app' shopping feature - especially with a reference to an etsy style marketplace for recycled products. I wonder if we could link-up and use the scrappstore.com idea (https://openideo.com/challenge/recycle-challenge/refinement/the-scrapp-store-your-recyclables-turned-in-to-desirable-everyday-objects) as some kind of platform to showcase the world of innovative products available out there... with a discounts/points based scheme (and also in this case, competitions) to enable people to buy them for currency and currency equivalents.

Photo of Kenneth Walton
Team

Thanks for the comment Robert!,
Looks like you have a fully developed retail site as a prototype!
I think it would be cool to have a win or buy option similar to an ebay style bid or buy option that would be linked to the scrappstore.com. I will work in the discount points idea, linking back to your site.

Photo of Paul Reader
Team

I like the 'energy saved' idea in all of the appropriate apps/prototypes.
Would be good if these could include an option to put in retail unit costs of electricity to gain an idea of cost saving equivalents.

Photo of Kenneth Walton
Team

Yes we can, I found a few formula to convert kWh to BTU's and Btu's to dollars

Photo of Paul Reader
Team

Thanks Kenneth - my electricity bill comes expressed in kWh so a choice of units would be appropriate. People would then put in their rate in their own currency units rather than expressing it in dollars,

Photo of Kenneth Walton
Team

Paul-That is a good point; I still think it is very doable, just a little more math. There could a few existing converters online. I will see what I can find.

Photo of DeletedUser
Team

DeletedUser

Nice idea Kenneth.

Just this morning, my son ate a yogurt and threw the container into the bin, thinking it could not be recycled. I said: 'Theo, what are you doing, that is a future car part;)'

Shining a light on the possibilities is insightful.

Photo of Shimolee Nahar
Team

Great Idea. The idea reminded me of the old advertisement that I came across for a dual use bag - as a dress material. I know this may be a bit difficult to accomplish with n number of packaging materials, but packaging could be thought of that way. here is the link: https://d262ilb51hltx0.cloudfront.net/max/800/0*5NpR1r8etMpbLv9P.jpeg

Photo of Maya König
Team

Love this. Super creative! :) I wonder what the technical challenges of building the app might be? Complex image recognition?

Photo of Kenneth Walton
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Thanks for the comment Maya, I appreciate the kind words!
I think the biggest technical issue would be developing an Augmented Reality App. that would have the ability to recognize a large number of similar shaped items as a marker without the need for a specific type of marker element placed on the item (like a fiducial, RFDI, QR Code etc…). I think there are a lot of solutions to the problem existing already, finding the best fit would be the issue. It might also be possible to use a context menu, where the user points the camera at an object, and if the app. does not make an absolute recognition of the item; it offers a menu of possible choices the user can select from. From there a database would pull the correct items into the screen for review.

Photo of Daniel Kolodziej
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Hi, Kenneth.

Awesome idea with great potential! I have been thinking about the habitual use of the app and thought that perhaps timed push notifications could help a user to carry on using the app and begin recycling regularly. Apparently, research suggests that it takes around 66 days until a new habit sticks.

http://www.brainpickings.org/index.php/2014/01/02/how-long-it-takes-to-form-a-new-habit/

By careful creation of the gamification mechanics, meta-data and reward system, combined with some assumptions based around the timezone of the user and also average timings that meals are eaten at home, the right push notifications could be delivered to the user at optimum times when the user is likely to be engaging with products that need recycling, with the ultimate aim of getting the user through each day/week until a new habit has been formed.

Also a user input feature that allows the logging of when the garbage/recycling collection is going to occur to give even more trigger points for prompts? More than happy to put more thought into this area and get something drawn up!

Great work!

Photo of Daniel Kolodziej
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Thanks for adding me to the Team, Kenneth. I'll get something drawn up on Thurs evening.

Cheers

Dan

Photo of Daniel Kolodziej
Team

Hi, Kenneth

Apologies for the slight delay.

Initial Basic gamification framework:

- 66 days to make a habit stick. http://www.ucl.ac.uk/hbrc/gardnerb
- 3 recycling/intervention points per day – using Leigh Cullen’s wonderful visualisation of the ‘Habit Cycle’: https://openideo.com/challenge/recycle-challenge/refinement/how-to-form-a-new-good-habit-make-it-stick-1

Push notification reminders for recycling: Easing off during the 66 days so as to not annoy users.

- 1st 22 days: 3 reminders per day
- 2nd 22 days: 2 reminders
- 3rd 22 days: 1 reminder

Initial achievement badges:
- 1st Day ‘First Steps’
- 1st Week... etc
- Half way – 33 days
- Finish – 66 days

We also need to consider and flesh out the user data input method so we can look to possibly incorporate this into the gamification framework. Some interesting points and questions have arisen around user data input,

Mobile App User Data Input:

1.) Technical Considerations:
- Augmented Reality: Shape and material recognition – difficult.
- QR/Bar code: Easy, but Barcode registry of products does not contain packaging material data.
- Location check-In: Simple integration of the Foursquare API. Battery usage concerns of GPS.
- User self selection of material: Paper, Metal, Glass, Plastic etc

2.) Human Centric Design considerations:
- Augmented Reality: High friction user input required to hold phone over material. Possible fear of social ridicule.
- QR/Bar code: Again, high friction. Possible fear of social ridicule.
- Location check-in: Discrete, user familiarity of 'checking in'.
- User self selection of material: Simple UI and UX (User Interface and User Experience)

The location aspect could also open up some interesting social competition based around who is the best recycler at home? At work? etc
A combination of location check-in, user self selection and barcode scanning seem to be the first things to test?

However. The imagination of the Openideo community, including myself, was captured by the 'From this to that' AR function. Perhaps the AR function could be used as an actual incentive? How about a progress gauge that gives the user an indication of the amount of check-ins/recycling ‘moments’ that are required to view a 'From this to that' AR transformation? Once the threshold has been hit The user could hold up the item to the mobile device at a time that personally suits them, hence avoiding possible social friction. We could trigger the AR transformation from the user selection of the material, rather than needing complex image recognition tech?

Incentives via a Business Model:

Once a certain threshold of recycling has occurred, discount coupons for Coca-Cola portfolio products could be delivered to the user via the mobile device. This not only acts as an incentive, but could also act as a monetisation technique. The delivery and redemption of discount coupons has a tangible marketing value to brands. A San Francisco based start-up, Kiip.com , bases its whole business model around discount coupon redemption. This can be worth between $0.50 - $1.50 per redemption. Obviously Coca-Cola would need a partnership with a retail chain for voucher redemption, but given the scale of Coca- Cola, I can’t imagine this being too much of a problem.

Lots to consider, lots to test with possible users via a prototype. Hope this helps, Kenneth. I'd love to hear what other peeps think too!

Holla if you would like me to look into anything else.

Thanks

Dan

Photo of Kenneth Walton
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Whoa Dan that’s great feedback! I appreciate the directness LOL.
I have given some of what you pointed out here some thought, and some is new insight. I think the AR comment is interesting the “geek factor” of it. But with people wearing Google Glass, and wearable’s becoming the fashion rage I’m not sure peeping at a bottle through your cell phone is going to be that embarrassing. But I hear you, and so we need a gimmick to make AR cool. It could be as simple as having the right actor or musician look through the app. on google glass and see their face on a Coca-Cola t shirt that you could win by recycling. I think one of your follow up comments is what will get people over the awkwardness; incentives!!
I read a book last year “The Power of Habits” by Charles Duhigg, I recall him saying that you needed to repeat something an outrages number of times before it becomes a habit. But if the first time you do something the reward is great enough, you will keep doing it in hopes of getting the reward. I am not sure the AR experience is enough, but the experience plus a reward like a free Coke or Coke swag could do it.
On shape recognition as an approach to creating a marker for the AR experience I don’t think it is a great approach either. QR codes could work, and it would be easy to link that to a database. I think that would work. But a more fun way to do it would be to use images. Image recognition is what I used for the prototype, and a good programmer could develop code that could link the user and image to a database easily. Using an image is also a good way to link the recycling to other ad campaigns like charters from a movie or musical group that is sponsored by a manufacture Coke, McDonalds, Apple, Sony etc…
So I think give everyone a coupon for a free Coke ( the Kiip.com approach) the first time they use the app., and then use some algorithm to figure out how many times to reward them to build the habit, use the 66 days to make a habit stick as a basis for the formula.
I like the combination of location check-in, user self-selection and barcode scanning idea as game play, some on else mentioned Geocaching as a gaming approach, and I think what you are saying is how that might build out. I will add that to the concept.
Thanks again for a great crit and comments, I will use it to build the concept.
Holla Back!

Photo of Daniel Kolodziej
Team

Hey, Kenneth & Team

Hope you are all well and are having a good start to the week!

Kenneth - I am delighted that you found my input useful. Apologies for my seemingly direct style, I wanted to give all the thoughts in my head some clarity! ☺

I have done a bit more research over the last few days, it would be awesome to see what everyone thinks,

1.) User input method:

Human Centred design:

I have been doing a bit more research and asked a few people what they thought about scanning a barcode/QR code, or holding up the phone to a recyclable item. In certain circumstances they felt that they could feel a little odd as it could draw attention to them. I don’t think this is a huge issue in a traditional home setting, but lots of people share homes and flats, especially in big cities like London or New York and could feel weird about doing it. Just a thought! This could be a cultural issue, you know what us Brits can be like! ☺

Technology:

Image recognition is way cool, but the population of a database with all of the image-based data of lots of different types of recyclable goods could take up a huge amount of time and effort. Services such as https://blippar.com/en/ seem to need each instance of use to be pre-programmed and stored in the database. I think your suggestion of barcodes could be easier dude.


2.) Incentives

Found some interesting insight about incentives too,

http://insight.kellogg.northwestern.edu/article/to_motivate_better_to_take_away_than_to_give/

Does the incentive need to be framed like this?

Also I wonder about the effect on the habit changing ability of services that don’t incorporate recycling at work etc? What do you think? This also makes me think that perhaps the push notifications should not occur during the time spent at work so as not to annoy people?

Thanks

Dan

Photo of Daniel Kolodziej
Team

Hey, Kenneth

Just a quick one, for a change :)

Came across this Twitter account today, which provides inspiration for design projects that involve recycling and reusing products.

https://twitter.com/recycle_co_uk

Cheers

Dan

Photo of Kenneth Walton
Team

Dan,
Thanks for all the help on this, all the work and effort is incredibly useful and helpful. I will find a way to post a good thank you at the end of this phase. Ken

Photo of Daniel Kolodziej
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Anytime, Kenneth. Glad to be of help.

Dan

Photo of Kenneth Walton
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I have updated the “From This To This” concept, and added a prototype App. I would like to invite everyone in the OpenIDEO community who is willing to download the app. and give it a try, to give any feedback you are willing to offer. - Thank You

Photo of Karoline K
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Kenneth, what an awesome prototype! I downloaded the app and it worked, so cool, way to go! I'm going to tweet about it and see if I can get others to try it out too :)

Photo of Kenneth Walton
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Thanks Karoline,
I am glad you liked it!! I would really appreciate it if you could get some others to try!

Photo of Stephan Kardos
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Hey Kenneth, nice idea. What if the app also shows what you can make out of the product? That is recycling it by using it to create something. You could have 2 modes: "Back into production" / "I'll use it up". People could add their ideas on how they use packaging for doing creating something enlarging gradually the possibilities and cross-inspiring.

Regars, Stephan

Photo of Kenneth Walton
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Thanks Stephan I added that comment to the concept and add you to the virtual team

Photo of Stephan Kardos
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Thanks Kenneth! I am curious how this evolves. I think the concept is quite promising. Regards

Photo of Meena Kadri
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Could be interested to start collecting examples here of what could be turned in to what to start to think about what would be most motivating?

Photo of Karoline K
Team

I really like this idea, I think it's got potential to go in many interesting directions. To Stephan's point, I think I'd really enjoy an app or platform that showed me what I could create with things myself if I decided to keep the item instead of recycling it. There could almost be a gaming element to it, so if you imagine posting a picture of a piece of waste to a community of creative upcyclers, who would then compete to come up with different ways of turning that thing into something useful. I'd definitely be motivated to join! How could we prototype it in a low-key way?

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DeletedUser

Love the idea of incorporating the usability of the products at home in the app. I did suggest an idea of having a schematic or illustration of how to transform products into different household materials including toys (feel free to have a peek at my page), but I think having an app is a much better option.

Cheers,

Photo of Kenneth Walton
Team

Ibrahim,
Thanks for taking the time to comment, I did take a look at your page. Yeah, many of the submissions are very similar in thought. I will add you to this team and if you have other ideas you think could improve the concept. Please feel free to add on.

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DeletedUser

Good one, thanks for the add mate!

Photo of Denise Bartolome
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I can see how Jes Simson's app idea and this app can work together really well into one app.

Photo of Kenneth Walton
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Thanks for the comment Denise! One of my virtual teammates Jacque Harper had a similar idea. But I agree that Jes Simson's concept could make a good marriage with this one.

Photo of OpenIDEO
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Way to go, Kenneth! Congrats on your idea making it to the Top 25 shortlist. It’s a very engaging and fun concept, and has certainly sparked the community’s interest. We love how you’ve collaborated with others to think through features and we’re excited about the ways it’s evolved into an app that facilitates ideas sharing between creative reusers. During Refinement, we hope you’ll try actually building a prototype and trying it out with people you know. What works? What doesn’t? What needs to change? We can’t wait to see this one being refined. For more tips for this Refinement phase, check out http://ideo.pn/re-refine-tips and catch our Lowdown on Refinement at http://bit.ly/oi_refine

Photo of Kenneth Walton
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Hello Team
The “From This To This” concept made it into the refinement phase. I think this has been a pretty collaborative idea, and I would like to continue to add your ideas if you don’t mind. If you would like to continue to participate in the development of the idea please take a look at the comments below.
I have added images based on your earlier feedback, and will continue to refine that as well. It is not possible to add your input directly into the submission, so I would like to have you add your ideas to a concept you have already created both text and images. I will copy and paste those into the submission, and also add a link to your pages. That will drive additional traffic to your page and you can get points for your effort as well.
For now there are a few areas that need to be addressed:
Technical Solutions-Any ideas for technical solutions, I envision this as an Augmented Reality App. with the possibility of context menus to aid the user in identifying the items the app. cannot read. Any ideas about AR solutions or other approaches would be great.
Gamification - How can this be more fun to use, (point systems, recycle tracking, social networking etc…)
Prototyping- I have worked on a few AR apps in the past, mostly as a concept designer. I could use any help you may have with the development of a simple prototype app. I have a link to a video of a project I worked on in the past that could serve conceptually as a prototype, but it uses more tech than this app.would need http://www.youtube.com/watch?v=OyYzE3un5XY
Thanks Team for all of your comments and ideas thus far.

Photo of Kafin Noe'man
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Hi, I really like your idea. But I would like to share some of my thoughts to enhance your brilliant idea.

When I first read about this challenge, the first thing that came to my mind was : when it comes to habits development, I believe that best way to start it is from home and at very early age. Because it's kind of hard to change adult's habits as they are more resistant to changes.

After reading your idea thoroughly, I start thinking that it would be nicer if you add some more less complex and yet "kids friendly" (i.e. DIY toys, school supplies) product possibility suggestions. An additional of some kind of DIY guide book / tutorial will do because, in my opinion, this has to be accessible and understandable by the kids as they will be our future generations that will determine how we're gonna shape our world in the future. I believe that if more kids are engaged with this program, the better result and impact will become. And I think, this kind of DIY project will help the kids' creativity and get their hands busy creating something useful that will also good for their brain development, not only just playing games on iPads or tablets. Anyway, I'm very positive about your idea and this DIY movement is now growing, given by the fact that "kit" products like: KANO DIY COMPUTER KIT and LITTLEBITS SYNTH KIT are now very easy to find.

Just a thought.
Good luck!

Photo of Dafna Kaplan
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Hi Kenneth! I really liked your idea because I think it's both practical and fun. Also, I happen to know for a fact that the best recycling campaign in Israel was one in which the outcome of recycling was presented (how bottles turn into different things). I believe this was the first time that people really understood the benefits of recycling, and not just did it because they had to or because they heard it's good for the environment.
I would, however, add a 'social' feature and demonstrate how a mass of bottles or papers can turn into something new (and great). Also, it's a great feature that can be used to educate kids in kindergarten or in school about recycling and the power of the people. Just a thought :-)

Photo of Kenneth Walton
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Thanks for the comment Dafna, will add your comment to the submission and you to this team if that is OK

Photo of Kenneth Walton
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Thanks Jacque,
I Agree!

Photo of Jacque Harper
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Thanks for adding me to your team, Kenneth! I think your idea and mine, as well as those from Jes S. and Paul Bearman, might combine nicely for a full-featured app to enhance the recycling experience!

Photo of Fei Xin
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I like your idea. people can turning waste into treasure. It is so amazing! People can use waste to redesign and make something useful by themselves. It will be interesting. Besides, I think that it is not only improve people's creativity, but also cultivate to have a good recyling habits.

Photo of Antonin Jirou-Najou
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In order to promote this app as well as enriching the database and the possibilities for recycling, this app should partner with companies so they can actually show what they can do with recycled items and provide their resources to develop it. A good way to reach global awareness!

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Congrats on this post being today's Featured Contribution!

Photo of Gustavo Dolabella
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The app could suggest DYI solutions for the user.
Besides showing what the raw material could become, the app could teach - by other users recipes - how to do increase the product cycle through handicraft.

Photo of Kenneth Walton
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That is a great, I will add this comment to the post

Photo of Gustavo Dolabella
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I'm glad you appreciate it!
By inviting the users for collaborating with their own solutions for re-using, you would be able to design a whole community to support the idea and engage even more people.

Photo of Paul Bearman
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Could this possibly be an extra part of this idea... http://www.openideo.com/challenge/recycle-challenge/ideas/an-app-to-easily-check-how-to-recycle-materials-in-your-area

Photo of Kenneth Walton
Team

Looks like a good collaboration, here is how, and what it could be kind of app.