Reward teams for the achievements of individuals
To foster social pressure, small groups/teams could receive incentives (e.g. a reduction in waste tax, or special rebates on goods like Coca Cola), depending on how much the team members recycle.
Not individual incentives: group incentives.
Incentives are given only if every team member achieves a minimum recycling goal.
Explain your idea in one sentence
Each team members gets incentivized, if each team member recycles
Changing behaviour in the long term is challenging: peers pressure can help for it.
Only if all team members achieve a minimum of recycling, all team members get an incentive, so the more motivated ones will push the least motivated ones to achieve at least the minimum target.
I came to this idea reading about the Grameen´s Bank Microcredit delivery sistem:
"Groups of five prospective borrowers are formed; in the first stage, only two of them are eligible for, and receive, a loan. The group is observed for a month to see if the members are conforming to the rules of the bank. Only if the first two borrowers begin to repay the principal plus interest over a period of six weeks, do the other members of the group become eligible themselves for a loan. Because of these restrictions, there is substantial group pressure to keep individual records clear. In this sense, the collective responsibility of the group serves as the collateral on the loan" (http://www.grameen-info.org/index.php?option=com_content&task=view&id=24&Itemid=127)
Describe how your idea would help form new habits and improve recycling at home
if groups of homes are formed - in the real world or through an app or a social media - these could increase their recycling habits, through incentives
How might you design an early, lightweight experiment to further develop your idea?
compare the recycling habits of
5 households without incentives
5 households with individual incentives
5 households with group incentives
What aspects of your idea could benefit from the input of our OpenIDEO community?
- which collaborations should be set up to develop the incentives?
- which social media or app should be used or developed for it?
- how to set the "recycling goals" and incentives?
- how to document the recycled quantity?
- how to form the mini-groups?
- how to keep them motivated?