Don't mention recycling
Often if people are attracted or read communication on recycling they will already be actively looking or engaged to a certain extent in recycling (or at least wishing to find out more and improve). We also need to address the challenge of the uninterested, the too busy to read about recycling, the throw the leaflet on recycling in the bin and the disengaged, not looking or switching off when they see about recycling. This idea would aim to collaborate with other mainstream media areas that are highly read, followed and supported, for example football, celebrities, game shows, soaps, back of toilet doors......... By weaving in recycling messages or activities into unexpected areas then a greater population could be reached.
Explain your idea in one sentence
To build recycling information, messages and education into unexpected, surprising and not " the norm" places. through building collaborative partnerships with mainstream communication platforms (not directly recycling related).
This would have to be considered both for locally relevant messages, or national.
Ideas of places/ situations?
This could also be a way that business and larger coprporation etc can support envionmental responsibility by sponsoring, providing access free of charge.
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Erica P
Erica P