Cool recycling technology
Some of the machines that are used to recycle materials are fascinating and very clever. Some children, once they are aware of it, will be really enthused by that, and it spreads the message about how actually things are recycled in a useful way.
Explain your idea in one sentence
Build awareness of cool recycling machines and make geeky kids talk about recycling more.
Some children (Call me a geek, but I was one of them once upon a time) find machinery fascinating. Get them talking about how effective recycling is and add to pester power!
Video of plastic bottle recycling factory
Describe how your idea would help form new habits and improve recycling at home
An active interest in recycling from children encourages the whole family to recycle.
How might you design an early, lightweight experiment to further develop your idea?
Arrange a few school trips around recycling plants. See what the reaction is and how the children and staff think awareness can be raised.
What aspects of your idea could benefit from the input of our OpenIDEO community?
Input on viral marketing possibilities for the idea?