Coke Bring Bag: Reimagining the Home Recycle Bin
Made from recycled PET coke bottles, the Coke Bring Bag helps contain and transport recyclables while being itself recyclable. Pick-ups and drop-offs are easy: Coke Bring Bags can be picked up from any local Coca-Cola Bring Station or most super market registers for a small deposit or offered free with any purchase of a Coca-Cola six-pack or more. To drop off, simply leave your Bring Bag curbside, empty it in your recycle bin and save it for reuse, or bring it to one of Coca-Cola’s Bring Stations for collection.
Explain your idea in one sentence
Coke’s recyclable Bring Bag is a flexible PET plastic recycle bin solution that helps you return or dispose of bottles and cans.
The Coke Bring Bag is made of PET fibers woven into a highly liquid resistant mesh. Much like pop-up laundry hampers, it’s light, cylindrical and collapsable, making transportation and storage easier for consumers and distributors. The bag’s flexibility allows for it to be dynamic within the user’s space––making space constraints within smaller apartments, hallways, closets, or car spaces less of an issue––while the bag’s liquid resistance keeps small drops and odors from cans inside, away from clothing and household surfaces. Being recyclable, the Coke Bring Bag does not require a municipal recycle bin to be present onsite to be collected. Coke Bring Bags containing cans can simply be left on curbside for collection and recycling with bottles, or returned full to any local Coke Bring Station. While made of plastic, this bag is far from flimsy: its sturdy canvas weave allows potential for multiple reuses. Even bags heavy with bottles and cans left on the street are at low risk of breaking open. Use of the bag is incentivised through purchase of Coca-Cola beverages: offers of free or heavily discounted bags. At its core, the goal of the Coke Bring Bag is accessibility and flexibility. We believe that the best solutions to encouraging recycling in home make it accessible to majority of people while versitile enough to fit within each user’s constraints and needs.
System Flow from user to Coca-Cola producer for the Coke Bring Bag: a new home recycling solution.
Just a rough idea of how the Coke Bring Bag could work. Aside from the logo, this design is inspired from the Brabantia collapsable laundry hamper. We thought the Brabantia bag top fold down to allow an entry hole was a nice dual purpose to this form and would work well for recycling.
Coke Bring Bag with build in shoulder strap for easy handling and transport. This bag is medium-large, though its flexible nature makes it easy to collapse to fit in almost any home environment.
Incentivising recycling at the point of consumption. Let's close the loop! Help consumers have a plan for packaging from the moment of purchasing.
Coke Bring Bags sold or distributed at point of sale, making it easy to access and hard to forget.
This photograph, provided by Coca-Cola, illustrates the ease of using flexible plastic bags for can and bottle transferring. It also demonstrates possible teaching and engagement opportunities for kids and families.
What collection might look like at a Coca-Cola bring station. Also a great example of flexible plastic woven bags used for containing cans and bottles. This photo, taken in Brasil, shows the possible globalized nature of the design.
Image of Coca-Cola Bring Station.
A fun coke infographic showing the many different products that can be made from Coca-cola containers. Can you imagine a Coke Bring Bag amongst them?
A session with a Coca-Cola representative demonstrating materials that can be made from recycled Coke bottles. A session ripe for a demonstration of the Coke Bring Bag.
Imagining the Coke Bring Bag as just one product in a series of initiatives. How can we create a Coca-Cola home recycling solution that communicates Coca-Cola's brand vision and sense of community engagement while fitting users' needs and aspirations? How can we create a home recycling solution that people recognize and get excited about?
User Persona: Richard
User Persona: Jennifer
User Persona: Evans Family
User Persona: Hedayet Family
User Persona: Martin Family
This video presents some of the user outreach done as part of a solution to the Recycle Challenge. Many thanks to our incredible participants from Oakland, CA. We asked participants to draw their ideal or current home recycling solutions and learned a lot about the variety of challenges users face in the process.
Initial User Outreach Insights (User 1). See our User Outreach Video for more!
Initial User Outreach Insights (User 2). See our User Outreach Video for more!
Initial User Outreach Insights (User 3). See our User Outreach Video for more!
Initial User Outreach Insights (User 4). See our User Outreach Video for more!
User Outreach Insights (User 5). See our User Outreach Video for more!
Initial User Outreach Insights (User 6). See our User Outreach Video for more!
As part of its global sustainability program, Coca-Cola is launching '2nd Lives', by introducing a line of 16 innovative caps which intend to transform used bottles into fun and useful objects, and encourage consumers to reuse and recycle plastic. We thought this fit with the ethos of the Coke Bring Bag in how it encouraged creative transformations of Coke PET bottles. Grant your bottle a second life today.
Describe how your idea would help form new habits and improve recycling at home
1. The Coke Bring Bag offers a more widely available, flexible, and affordable recycling solution than current municipal plans, particularly in urban areas such as apartment complexes, offices, and schools.
2. It is only minimally reliant on existing infrastructure.
3. It's offered at point of sale, connecting the package with its projected end-point from the moment of consumption.
How might you design an early, lightweight experiment to further develop your idea?
We sought early input from users, via suggestions for their ideal home recycling bins. Findings from this revealed that users sought a bin that was personal, functional, clear to use, low maintenance, and of physically variable sizes. From a culmination of these ideas and feedback, we created our design.
Next, we’d like to hear from users responses to using pop-up laundry hampers as recycling bins for cans and bottles. Going through a service flow or picking up the hamper from a local store, as if it were an authentic Coke Bring Bag. What was that experience like? What about it was convenient or inconvenient? How did the user feel about the size and feel of the Bag in his/her home, garage, car, office? If the user could change the materials the bag was made out of, how would it look and feel?
What aspects of your idea could benefit from the input of our OpenIDEO community?
User feedback! We want to know how this would or would not work for you in your home. What would you add to made it easier to get ahold of and more fun to use? Knowledge on material limitations of PET. Feedback from designers on effective collapsable or adaptable forms, either made of recyclable textiles, or other recyclable materials. What is it like working for Coca-Cola Enterprise on the sustainability effort? What challenges have you faced in distribution or reception of your current bins?