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Building a LEGO world : We are all little Architects

I heard this idea one time before, and this platform is the best place to make it real : Why not building a lego world with our own bottles ? -> Change the packaging of a classic Coca-Cola plastic bottle (PET 50cl, 25cl, 1,5L) into a lego piece

Photo of Alex Bdr
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Explain your idea in one sentence

All bottles looks like the same Today, but is there really a norm ? I want to create a new range of bottle which looks like a Lego brick, and all bottle could merge so as to create structures.

We are all little Architects.


When you were a child, you played Lego and create our "own" spaceship, our "own" car, out of your imagination.

<> And Today's children still love Lego. Lego Video
<> And you as an adult still love Lego. That's may be why you play again now with your children... or you found the video game Minecraft so fascinating ! Minecraft Video
<> And may be you did spend some time building a Christmas Tree out of beer bottles (*But that's another point, please drink responsibly*) Christmas Tree Video

The norm of the packaging for our plastic bottles isn't unchangeable.


Coca-Cola consumers could build structures if all Coca-Cola products (Coca-Cola Red, Zéro, Light, Fanta, Sprite, ...) looked like Lego pieces : PET 50cl, 25cl, 12,5cl, 1,5L, 2L, etc. They would even take photos and share their "trophies" online. From a marketing point of view, the potential virality is big. Also, if we add a purpose to a product, we put away the price in people's mind = growth of sales

For the collectivity, collecting and sorting would be easier because already done. This triggers off that for recycling indutries it would also be easier.

My vision :

going to Disneyland with my family, all drinking Coca-Cola products and then building as a creative activity something from the ground (a tower, a car, ...). Take a picture with all my family in front & share it online. Be proud. Leave the construction like this, on the ground. Wait for other people to use our pieces for their imagination, all day long. At the end of the day, people responsible for cleaning Disneyland would collect altogether the empty plastic bottles, one shot !


Describe how your idea would help form new habits and improve recycling at home

That's a clever nudge to gather all plastic bottles together; collection / sorting would then be easier => better recycled This system would be fun for the consumer, i.e. it widespreads

How might you design an early, lightweight experiment to further develop your idea?

Only ask Children to play with it : if they like then we'll all like. We are all old Children...

What aspects of your idea could benefit from the input of our OpenIDEO community?

Think about a SWOT of it. And mostly about the threats (changements of "Contour" bottle consequences ? ...) Develop this idea also : consequences for the collectivity & for the recycling industry.


Join the conversation:

Photo of Robert James

I love this! (I also love LEGO so I may be biased through ;-) It'd be great if you could differentiate between a 'normal' brick and a recycled brick. Perhaps with an exclusive colour... or even shape?

A unique brick would allow for a whole series of new LEGO buildings to be created and, in turn, create a whole new design vernacular. Take for example a cylindrical brick? or a hexagonal brick? Imagine the sorts of houses, motor cars, bridges and sculptures people could create using them.

Showcase the new types of buildings with a 'call for submissions' or exhibitions or partner with an established one like Design Week or 100% Design

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