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100 percent consumables

The benefits in buying a 100 percent consumable. It concerns everyone who is a consumer.

Photo of Angshuman Mishra
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Explain your idea in one sentence

What can be a 100 percent consumable?
A 100 percent consumable product is a challenge for designers to come up with. Right? But maybe, we do not know that such products exits everywhere. We can not imagine buying a product whose wrappers hold as much value as the product which it holds inside.

But what actually is a 100 percent consumable?

Actually, everything that can be bought from the store. But how are we going to consume the unconsumables? Thats a tricky part because plastic or paper does not hold anything nutritional in them to be directly consumed or digested. But, the value of those items can be multiplied by 

1. using them in creating artifacts
2. discarding them at the right places for recycling &
3. increasing the life span of such items by returning disposable items to the same companies who are using them.

Describe how your idea would help form new habits and improve recycling at home

Declaring products (by manufacturers) as a 100 percent consumable item can promote responsible behavior among consumers. The discarded items can be called for recycling by the same companies who are using them. Yes, the consumer gets a rebate on the next such product purchased. Marketing gurus may term this as measures to increase brand loyalty. Little or no wastage. The wrappers of the your favorite chocolates fetches you a tiny discount on your next purchase. But suppose we do not get any discount on a future purchase, then 100 percent consumables could still be used in the creation of artifacts (by creative people) which could be sold or traded on platforms created by the manufacturers themselves.


Join the conversation:

Photo of Meena Kadri

Interesting stuff, Angshuman! We'd love it if you might consider helping people better grasp how this idea could play out by describing some example scenarios which illustrate user journeys through some of the proposed activities you've outlined. Check this example: where a few simple scenarios were created in an attempt to explain the goodness on the idea in a human-centered way. (You can update your post at any time by hitting the Update Entry button up there on the right.)

Photo of Angshuman Mishra

Thank You Meena!