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Reusable takeaway food pots (Less Bad is No Good)

Using the insulate properties of Nike rubber granulate to create a zero waste solution for takeaway food pots

Photo of Hannah Smith
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The UK’s reliance on single use plastics is a well-known and well-publicised problem. Currently, materials that will last hundreds of years in landfill are used for a matter of minutes to hold food. 


These food pots are designed to be owned and carried by the customer, incentives such as meal discounts and points schemes are used to encourage people to carry them.


The aluminium inner core provides that main structure that is food safe and easy to clean. Aluminum can also be infinitely recycled after use.


The outer core is formed of Nike rubber crumb, providing an insulating and colourful sleeve on the outside.


LESS BAD IS NO GOOD - the ultimate goal is for this product to be designed out, for it’s material source to not exist when Nike become fully circular.

Which Nike Grind materials will your idea utilize?

  • Rubber Granulate

How specifically will these materials be incorporated into your solution?

The aluminium inner core provides that main structure that is food safe and easy to clean. Aluminum can also be infinitely recycled after use. The outer core is formed of Nike rubber crumb, providing an insulating and colourful sleeve on the outside.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

Price and earth conscious individuals who want to reduce their personal waste, whilst still eating from their favourite takeaway chains. Food vendors will also benefit from the reduction in packaging they have to bu and store.

How will you scale your idea? Please describe in detail your plan to scale your concept.

Using Nike's brand power to publicise the customers the money (and earth) saving benefits of using the reusable containers. In terms of behavioural change, it will appeal to conscious consumers who already have the sustainable mindset. Instead, there would be greater impact by assessing those who are not engaged.

How is your idea innovative?

The innovation lies in the simplicity of the product construction, as well as the appropriateness of the product to today’s market.

What inspired this idea?

A conversation between myself and a food vendor about whether they would put their food in my pot - the answer was of course!

Tell us about yourself and your team. What is your background and experience?

My name is Hannah Smith, I’m a sustainable designer

In what city are you located?

London

In what country are you located?

England

Please describe how becoming a Top Idea will support the growth of your concept.

Access to more Nike grind materials will allow me to experiment with the qualities and will aid me in scaling this to a manufacturable level.

1 comment

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Photo of Our Workshop
Team

Hey!
We're a communal workshop based in Cape Town, South Africa and we work quite specifically with upcycled objects, so many of those single-use plastics end up with us! We'd love love love to see less of them going out into the world and think that making affordable reusable food containers is a fantastic idea! We also respect your idea for designing out, realising that plastic materials should ideally not exist as waste products ever.
Good luck!