Introducing: Just circle it - NIKE KUU
Our solution is twofold and combines useful products for a great music festival experience with an easy and simple to use leasing service.
Like many NIKE products our first product prototype, which is planned to be succeeded by further great products, combines the best features of many NIKE (waste) materials at the same time. A waterproof material combination used for the outer shell together with light, net material on the inside will ensure the best user experience on a warm or rainy festival day. The static material needed for the infrastructure of the tent is either produced by warm pressing and galvanizing rubber granulate into a complex 2D form, or if harder plastic granulate is available from NIKE production or from a collaboration, a filament for 3D printing can be produced. By using 3D printing technique for the static infrastructure, even less material would be used for production.
Hence, the whole tent can be produced of NIKE waste materials. But, the product side isn’t the only one that shines bright:
The KUU tent is embedded in a simple, easy to use Product Service System (PSS). Prior to a festival, the visitors make a reservation for their preferred tent online. The annoying carriage of tents to a festival site is not necessary anymore, as festival visitors can rent the tent and pay a deposit for its use at the NIKE stand on the festival site. The tent can be easily assembled by the festival visitor on the festival by clicking the 4 pillars into the base with the help of a simple click-and-go mechanism. For a small extra fee, the NIKE festival crew even builds up tents on preselected spots before the festival goers arrive so they would have even less to worry about.
No more annoying carrying, assembly and disassembly, no more wet or cheaply built tents:
With NIKE KUU everyone raved happily ever after!
NIKE KUU is the first product offered in the music festival leasing system called Just circle it!
In the future we envision the leasing service to extend to other products, for example:
- Transport boxes
- Safety ropes