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Nike Grind Rubber to be used in car interiors

Nike Grind Rubber materials can be used in various components for car interiors

Photo of Alexandra Ralevski
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Nike Grind Rubber materials can be used in car mats, window seals, cup holders, and gate slot pads for car interiors. These products can be used by original equipment manufacturers or as aftermarket parts.

Which Nike Grind materials will your idea utilize?

  • Rubber Outsoles
  • Rubber Flashings
  • Rubber Granulate

How specifically will these materials be incorporated into your solution?

Nike Grind rubber materials can be used in floor mats, window seals, cup holders, and gate slot pads.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

Nike Grind rubber materials can be used in floor mats, window seals, cup holders, and gate slot pads.

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

Auto manufacturers seeking cheaper and more sustainable alternatives for materials, as well as a way to reduce the carbon footprint of their manufacturing and production processes. Car buyers seeking more sustainability-conscious products.

How will you scale your idea? Please describe in detail your plan to scale your concept.

The idea would be implemented either in the finished product (the car) in the automotive marketplace or as aftermarket products. Possible obstacles include difficulty in transporting materials, as well as differences in quality control between materials, including controlling for colour differences.

How is your idea innovative?

This idea promotes companies from different sectors (athletics and automotive) to share materials. This can lead to changes in manufacturing streams and recycled materials streams, as well as business models with regards to sharing materials.

What inspired this idea?

The recent efforts from car manufacturers to become more sustainable has prompted a push towards green design with a focus on recycled products. I want to use recycled Nike Grind materials to continue to promote this vision of sustainability in the automotive industry.

Tell us about yourself and your team. What is your background and experience?

I am a postdoctoral associate at Yale University specializing in neuroscience and plant biology research. I am also a biomimicry consultant for top companies, and am always thinking of new and innovative ways for companies to improve their products.

In what city are you located?

New Haven

In what country are you located?


Please describe how becoming a Top Idea will support the growth of your concept.

Becoming a Top Idea will allow for this idea to be implemented with the potential to save costs and reduce waste in the automotive industry.


Join the conversation:

Photo of Lauren Ito

Hi again Alexandra Ralevski ,

A reminder that the ideas phase of this Challenge closes in less than one hour, at 5:00 p.m. Pacific Time. Please have your submission updated by this deadline with content to all proposal questions complete.

Excited to have you in the Challenge!

Photo of Chuck D

Hi Alexandra Ralevski -- Following the paper trail of your first car interiors post through the two branches into more specificity. Both directions can benefit from circularity and waste reduction, so I wonder: Are you feeling more inclined toward the seat/seatbelt/dashboard direction and contending with the safety standards involved, or toward the less regulated cupholder/floormat direction?