Injuries happen. But so does recovery.
Sports-related injuries are a frequent occurrence. According to the NCCA, from 2009-2014 there were an estimated 1,053,370 injuries to athletes among all college-level sports, representing an average of 210,674 total injuries per year. High school athletes account for an estimated 2 million injuries each year, and more than 3.5 million children under the age of 14 receive medical treatment for sports injuries each year. Most of these injuries require rehabilitation on the road to recovery, and the type of injury will determine what equipment is required. The global sports medicine market was valued at $6.4 billion in 2016, as in estimated to be worth $12.5 billion by 2025.
Nike can re-invest in athletes by using recovered Nike Grind materials to manufacture and improve sports medicine equipment, including equipment already manufactured by Nike, such as wraps and braces, tapes, cushioning supports, rollers and massage equipment, among others. Athletes can feel confident knowing that Nike is with them, no matter what stage of the game they’re in.