The automotive industry has taken major steps in the past several years to increase sustainability in manufacturing and production, in an attempt to get in line with more eco-conscious consumers and reduce costs.
For example, the new Ford Focus Electric has a “100% sustainable interior”, including 35% recycled content made from denim and several other post-industrial fabrics. Ford estimates that it saves more than $10 million a year in North America alone by using recycled materials in its vehicles. Other companies, such as BMW, Nissan, GM, and Toyota, among others, have gotten on board, and are seeking sustainable alternatives to many commonly used manufacturing materials, and often use recycled content in the design and manufacturing of new vehicles.
Use of Nike Grind materials in car interiors can help continue improving sustainability in the automotive industry by providing recycled materials to automotive companies, reducing cost and waste, and encouraging companies and consumers to “close the loop” and recycle post-consumer waste.