To transform by-products, waste materials, useless, or unwanted products into new materials or products of better quality or for better environmental value. Also known as creative reusing.
Problem: Most of Nike Grind is hard to tell it’s from an actual shoe except for the uncut EVA phylon foam midsoles. The foam midsole takes up a lot of space and is hard to work with. But it's actually a great material. It’s waterproof, it’s lightweight, and it’s durable. We wanted to pivot to a new How Might We statement that’s more specific: How might we reuse and redesign the Nike EVA foam midsoles?
One man's trash is another man's treasure.
Solution: Create a sub-brand under Nike Grind called Nike Grind Hex. Nike Grind Hex uses the left over foam midsoles and foam defects to create a new hexagonally-shaped foam piece that is branded into a ready-to-use packaged product. This way architects, city planners, landscape architects, interior designers, and consumers can use Nike Grind Hex for multiple creative uses. Think of it as a new recycled foam tile that looks like an actual branded product that could be sold online or in stores.
We can also partner with eco-friendly foam manufacturers like Popfoam and PLUSfoam to help us with production and packaging.