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Nike Grind foam for impact resistance and seat cushioning in cars

Nike Grind foam could be used in car door panels and dashboards to aid in impact resistance as well as cushioning for seats in car interiors

Photo of Alexandra Ralevski
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Nike Grind EVA foam sheets and blocks can be recycled and distributed to various automotive manufacturers for use in impact absorption in door panels and dashboards. Additionally, EVA foam can be used in car seats for cushioning.

Which Nike Grind materials will your idea utilize?

  • EVA Foam Sheets & Blocks
  • EVA Foam Components

How specifically will these materials be incorporated into your solution?

Nike Grind EVA foam blocks and components can be used for impact-absorbing foam blocks in door panels and dashboards, as well as cushioning in seat cushions.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

Nike Grind EVA foam blocks and components can be used for impact-absorbing foam blocks in door panels and dashboards, as well as cushioning in seat cushions.

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

Auto manufacturers seeking cheaper and more sustainable alternatives for materials, as well as a way to reduce the carbon footprint of their manufacturing and production processes.

Car buyers seeking more sustainability-conscious products.

How will you scale your idea? Please describe in detail your plan to scale your concept.

The idea would be implemented in the finished product (the car) in the automotive marketplace.
EVA foam sheets, blocks, and components would be first separated at the Nike facility and then shipped to various automotive manufacturers. From there, these materials would be checked for quality control and then used as material for various molds for different parts of the car, such as foam inserts for door panels, padding for car seats, and dashboard interiors.

Possible obstacles include difficulty in transporting materials, and differences in quality control between materials.
Safety standards will be implemented by the manufacturing companies after the product has been delivered.

How is your idea innovative?

This idea promotes companies from different sectors (athletics and automotive) to share materials. This can lead to changes in manufacturing streams and recycled materials streams, as well as business models with regards to sharing materials.

What inspired this idea?

The recent efforts from car manufacturers to become more sustainable has prompted a push towards green design with a focus on recycled products. I want to use recycled Nike Grind materials to continue to promote this vision of sustainability in the automotive industry.

Tell us about yourself and your team. What is your background and experience?

I am a postdoctoral associate at Yale University specializing in neuroscience and plant biology research. I am also a biomimicry consultant for top companies, and am always thinking of new and innovative ways for companies to improve their products.

In what city are you located?

New Haven

In what country are you located?


Please describe how becoming a Top Idea will support the growth of your concept.

Becoming a Top Idea will allow for this idea to be implemented with a potential to save costs and reduce waste in the automotive industry.


Join the conversation:

Photo of Lauren Ito

Hi Alexandra Ralevski ,

A reminder that the ideas phase of this Challenge closes in less than one hour, at 5:00 p.m. Pacific Time. Please have your submission updated by this deadline with content to all proposal questions complete.

Excited to have you in the Challenge!

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