Carpet cushioning is the material installed beneath carpet that provides the structure and comfort that people normally associate with carpet flooring. Our team is designing two types of carpet cushioning which are made almost exclusively from Nike Grind materials and held together using a resin binder.
The first type of cushioning is bonded cushioning, which is common in most residential houses; this is the highest quality cushioning. Our bonded cushioning uses the Nike rubber outsoles, flashings, and granulate, along with all EVA foam components. The manufacturing process consists of three simple steps: sifting and sorting grind material, laying out of the material and coating it with a resin bonding agent, and steam-pressing the layout to desired thickness.
The second type of cushioning is fiber cushioning, which has primarily commercial applications. Our fiber cushioning is constructed out of a mixture of textile and synthetic Nike Grind materials. The fiber cushioning is manufactured in a similar fashion to the bonded cushioning.
Many times, the most innovative solution to a problem is the simplest one. We took this approach when designing Nike Grind Carpet Cushioning; carpet cushioning is not a new, grandiose way to use recycled material, but a simple, practical, long-term solution for the following reasons.
- Carpet cushioning maximizes the amount of recycled material that Nike can utilize in a single solution.
- This product could be profitable for Nike because Nike does not have to pay for outsourced materials like other carpet cushioning companies.
- Creating a circular economy is a key element of a sustainable future, and a unique quality of the carpet cushioning is that old padding can easily be reused to create new sheets of cushioning.
- Carpet cushioning provides a long-term purpose for Nike Grind material, because it is installed in buildings which have lifespans of well over 50 years. This is in contrast to many other Nike proposals which are focused on the short lifetime, consumer market which only postpones solving the issue instead of creating a solution to the underlying issue.
Nike Grind Carpet Cushioning potentially has huge benefits for Nike from a business standpoint, while also providing a long-term solution that contributes to a circular, sustainable economy.