Little City connects and builds a circular economy through the use of gamification, enforcing Nike consumers to do more for their communities and creating a long-lasting love for the Nike brand. The love for Nike brand is created via restoring certain/all parts of your memorable shoes with Nike Grind material. Little City immerses clients in this experience through an Interface Application viewable to all mobile devices.
We love, treasure, and care for our Nike shoes. Wear and tears are part of the journey in any shoes; we wanted a way to bring those memorable shoes back to life as well as extending the use. Little City provides this solution by allowing Nike consumers to select the shoe parts that they want to restore, selecting Nike Grind materials to be that new replacement and earning sustainable points. Sustainable points are also collected from helping the communities, going to Nike sustainable events where consumers can unlock special soles, mids as well as a whole new shoe.