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Inner Plateau

Create mats from Nike Grind rubber granulates for the growing community of people practicing yoga and pilates.

Photo of Nidia KT
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Yoga and pilates mats made from Nike Grind’s rubber granulate is a sustainable product solution that can be attractive to people enthusiastic about sustainable living, well-being, and environmental stewardship. The materials would be re-used in these practices that are popular on a weekly or daily basis.

The mats will be a composite material made of at least 75% of the rubber granulates, and ≤25% green-certified adhesive. The material aesthetic would be colorful, inherent to the mixed nature of the rubber granulates. Additionally, this product can align with Nike Grind’s sport surface collection, and deeply connect the user with sustainability goals of Nike. In the US, nearly 29 million people practiced yoga or pilates in 2017 and its popularity continues to grow.

Company / Organization Name (if applicable)

n/a

Website (if applicable)

http://www.nidiaktrejo.com/

Which Nike Grind materials will your idea utilize?

  • Rubber Granulate

How specifically will these materials be incorporated into your solution?

The mats will be a composite material made of at least 75% of the rubber granulates, and <25% green-certified adhesive. The interface of the granulate/adhesive composite will be carefully evaluated for cracks, and homogeneity. A key requirement will be that the mats are flexible to roll up and out. Other performance requirements would be that they can withstand applied pressure and provide a non-slip surface. The cushion support and total weight can be based on the mat thickness and granulate size.

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

see previous image

What is the current stage of development of your idea?

  • Research & Early Testing

Describe your target market. Who will benefit from your product?

People who practice yoga and pilates. This is inclusive to men and women, kids to adults to elderly people, athletes and college students. As a start, I would focus on the US mat users.

How will you scale your idea? Please describe in detail your plan to scale your concept.

Plan to scale is to develop the prototype and collect feedback. I would collect feedback through online surveys, phone calls, and in person meetings. Feedback would be both from the user perspective, and technical material development. Some obstacles can be finding a cost-effective and performance-meeting, sustainable adhesive. If I am unable to find an adhesive that can meet the criteria set, I would turn to composite specialists at US universities for support and feedback. The material quality tests and meeting safety standards would be a big factor to scaling as well. I plan to approach brick and mortar stores with the product, and online marketplaces. I would seek to participate in pitch competitions to gather funding support through Techstars and the Blackstone LaunchPad.

How is your idea innovative?

I currently do not see mats that have the following features in the marketplace -- lightweight, comfortable, durable, visually beautiful, phthalate free, carry a sustainability story, and incorporate sustainable chemistry.

What inspired this idea?

I personally practice yoga, and I really wanted to buy a yoga mat from Nike. Though I was not fully convinced by the reviews of the one available online. I was searching for a mat that was lightweight, comfortable, durable, visually beautiful, phthalate free, and carried a sustainability story.

Tell us about yourself and your team. What is your background and experience?

I am a textile scientist, and currently work as a sustainable innovation specialist in a textile mill based in Los Angeles CA. . I received training on green chemistry through the American Chemical Society, which included great insight from Nike.

In what city are you located?

Los Angeles

In what country are you located?

USA

What is your legal / organizational structure? (if applicable)

n/a

Please describe how becoming a Top Idea will support the growth of your concept.

The Top Idea award will help me gain collaborations in incubators, universities, and/or waste recycling companies to prototype, scale the idea, and gather funding support. General interest in use of Nike Grind material can also grow as I would speak about the concept and product everywhere I can think of.

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Photo of Lauren Ito
Team

Hi Nidia KT ,

Great to see you in the Challenge! I'm curious if your submission could include the specific value prop of your product. What would differentiate your yoga mat product for others on the market? With the deadline fast-approaching at 5:00 p.m. Pacific Time, please ensure all of your final updates are completed by then.

Excited to learn more!