Yoga and pilates mats made from Nike Grind’s rubber granulate is a sustainable product solution that can be attractive to people enthusiastic about sustainable living, well-being, and environmental stewardship. The materials would be re-used in these practices that are popular on a weekly or daily basis.
The mats will be a composite material made of at least 75% of the rubber granulates, and ≤25% green-certified adhesive. The material aesthetic would be colorful, inherent to the mixed nature of the rubber granulates. Additionally, this product can align with Nike Grind’s sport surface collection, and deeply connect the user with sustainability goals of Nike. In the US, nearly 29 million people practiced yoga or pilates in 2017 and its popularity continues to grow.